Beyond Your WHY


The WHY of Better Behavioral Marketing Strategies With David Anderson

Season 4, Ep. 42

David Anderson was bullied as a kid mainly because of his height, pushing him to keep a low profile. Despite this, he chose to defy other people’s perspectives and look for a better way to live. With enough hard work and perseverance, he found his way to the White House and started a full-service agency focusing on behavioral marketing. He joins Dr. Gary Sanchez to discuss how he finds better ways to influence people in approaching a brand, product, or service. David also explains how marketing strategies are being simplified to cope with the fast-paced digital world, particularly with the rise of artificial intelligence.

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