As Told By Nomads
181: How To Be An Ecommerce Growth Specialist With Caroline Balinska
Today's interview is with Caroline Balinska. Caroline is a serial entrepreneur who is passionate about business and marketing. She is an eCommerce growth specialist who has mastered three key areas of online marketing, which gives audiences insight into how to sell products online. I discuss the following with Caroline. Online marketing strategies Retargeting Setting up an eCommerce store Setting up an eCommerce store Working while travelling AND Building a lifestyle business She can be found on Facebook at eCommerceBackstagePass; Twitter and Instagram at @ccbalinska.
The Importance of Indian and South Asian Representation with Shiv Reddy
Today, Tayo is joined by Shiv Reddy, a phenomenal cultural commentator, photographer, and an advocate for visual and cultural representation. She’s been taking photos for the past decade, but most of her current projects are commissioned for South Asian weddings and family portraits. Photography first enthralled her because it allowed her to enter a space that wasn’t intended for her. Given that South Asian individuals are rarely portrayed in Western media, as a photographer, Reddy aims to make each of her clients feel like the main character.Shiv’s passion for representation transcends photography, though. She’s taken to social media to engage with others about diversity in pop culture, and has become rather popular herself in doing so. She goes on to discuss the difference between visual representation and cultural representation in media and why we should always try to achieve the latter. In the media, minority stereotypes and relevant discriminatory undertones are unfortunately still prevalent, so she hopes that her social media creates a safe space for individuals to have discussions, feel seen, and be heard. Online, she often talks about pop culture phenomena and the unique experience of feeling ashamed of your own culture for fear of judgment from those around you. Shiv and Tayo draw this episode to a close by discussing Shiv’s media future, in which she’s ‘taking it one day at a time’.The Finer Details of This Episode:How Shiv started her photography careerWhat it’s like entering a space not designed for youThe importance of making clients feel like the main characterBridgerton’s inclusivityThe journey from visual representation to cultural representationIndia’s wide range of diversityAssimilating to American cultureShiv’s future in pop cultureLinks:Shiv’s TikTok: https://vm.tiktok.com/ZTdbHGUYY/Shiv’s Instagram: https://instagram.com/shivalry_incConnect with Tayo Rockson and the As Told By Nomads Podcast on:Personal Website: https://tayorockson.comUYD Management: https://uydmanagement.com/UYD Collective: https://tayorockson.com/uyd-collectiveLinkedin: https://www.linkedin.com/in/tayorocksonPodcast: https://podcasts.apple.com/us/podcastTwitter: https://twitter.com/TayoRockson
The Importance of Social Justice and Narratives with Khary Lazarre-White
Today on the As Told By Nomads podcast, Khary Lazarre-White joins Tayo to talk about racial narratives in the US and his organization, The Brotherhood Sister Sol. The pair opens this conversation by introducing the audience to the lack of funding present in minority communities. Given this lack of funding, in combination with familiar stereotypes and narratives regarding black intelligence and athletic ability, for example, it’s no wonder that young children in black and LatinX communities are discouraged from breaking free from the boxes they were confined to. Khary took it upon himself, however, to create The Brotherhood Sister Sol, a nonprofit that helps young black and LatinX Americans claim the power of their history, identity, community, and education.In spite of fighting a rather uphill battle, Khary is incredibly passionate about helping children take back their own narratives. It’s time to start debunking the common misconceptions that black people only have futures in music or athletics, that they’re violent, that they’re drug addicts, etc. After all, the perpetuation of these notions obscure black and LatinX histories, generational trauma, futures, and the link between poverty and violence. Khary goes on to talk about the American obsession with crime, and how the sheer volume of crime series on TV and racist news propaganda criminalizes the young black man in the American psyche. Through Khary’s organization, Brotherhood Sister Sol, he hopes to help black and LatinX transcend the boundaries that have been created for them.The Finer Details of This Episode:The Brotherhood Sister SolThe lack of funding for minority resourcesThe importance of taking back the narrativeReclaiming different identities of blacknessThe link between poverty and violenceAmericans’ obsession with violenceThe COVID-induced mental health crisisLinks:The Brotherhood Sister Sol: https://brotherhood-sistersol.org/Instagram: https://www.instagram.com/brosis512/Connect with Tayo Rockson and the As Told By Nomads Podcast on:Personal Website: https://tayorockson.comUYD Management: https://uydmanagement.com/UYD Collective: https://tayorockson.com/uyd-collectiveLinkedin: https://www.linkedin.com/in/tayorocksonPodcast: https://podcasts.apple.com/us/podcastTwitter: https://twitter.com/TayoRockson