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Amiga, Handle Your Shit

Ready for the Next Level with Xitlalt Herrera

Season 3, Ep. 125

Success is a journey, not a destination. 


Nowadays, more than ever in human history, the pressure to become successful is at a maximum high. Every time we open our social media apps, we see apparent successful people trying to teach others how to become successful, creating a sense of inadequacy in us. We often need to remember that the measure of success is not univocal, but it changes and varies because every one of us is different. We shouldn't feel the pressure to bring ourselves or our own business to the next level just because we see other people doing it; We should embrace our own journey. Remember, the key to success is not to arrive there but to be ready for it. 


In this episode, I am joined by Xitlalt Herrera, the Founder, and CEO of X Level Inc. Xitlalt is a multi-talented & inspirational entrepreneur dedicated to reinventing the fashion and entertainment industry through diversity, empowerment, and positivity. She is a taste-maker who guides people and brands while keeping their essence. Xitlalt has over 22 years of experience in the Entertainment and Fashion Industries, such as 15 years with the Luxury Fashion Retailer Neiman Marcus. She is a sought-after Creative Director for private and non-profit worlds for projects or brands that need reinvention. Xitlalt is also a Public Speaker, Award-Winning Producer and has extensive experience in media and public relations. Her true passion is philanthropy, and she is involved in different organizations in San Antonio, New York, LA, and Latin America.


Tune in to Episode 125 of Amiga, Handle Your Shit, and learn more about Xitlalt’s background, how she started working for Neiman Marcus, and the inspiration behind her successful company, X Level Inc. 


In This Episode, You Will Learn:

  • Xitlalt’s background and the meaning of her unique name (5:56)
  • How Xitlalt was recruited by Neiman Marcus (12:19)
  • Xitlalt’s divorce and how it lead her to bring her company to the next level (21:54)
  • The meaning behind Xitlalt’s company logo (27.52)
  • The three branches of X Level Inc. (29.10)
  • Why Xitlalt decided to donate 3% of her profit to charity (33.49)



Connect With Xitlalt Herrera:


 Let's Connect!

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