Add To Cart
Subscriptions & Micropayments: Turbo Charging the Future of eCommerce | #012
In this episode of Add To Cart, we are joined by Carolyn Breeze from GoCardless. As the trend for consumption over ownership has grown, so has the subscription economy. Carolyn breaks down the ways in which a business can embrace subscription models, increase customer loyalty and generate more predictable revenue. A passionate advocate for smart and democratic solutions to assist our busy lives, Carolyn also shares her vision of a world where micropayments seamlessly support and enhance everyday experiences and goes retro with a story about Reebok Pumps and just how far the online shopping experience has come.
Links from the episode
- Car Bar
- Hello Cars
- Nike Adventure Club
- Whiskey Loot
- Stone & Wood Beer Club
- Coca Cola Insiders Club
- Glam Corner
- Unity Water
- Free DTC guide from Shopify Plus (sponsored)
- Klarna (sponsored)
Questions answered in the podcast include:
- What’s driving the recent popularity of subscription models?
- What makes a good subscription service?
- How do businesses get started with offering subscriptions?
- What are the potential pitfalls for subscription models compared to a traditional retail model?
- What will subscription models look like in the future?
This episode was brought to you by…
If you’re not selling direct to consumer, you run the risk of leaving your future in the hands of your retail distribution partners. D to C is a hot topic, with some of the benefits being able to build your own brand, own the customer relationship and leverage data to create a unique and lucrative customer experience. And there’s no-one that knows more about selling direct to consumer than our partners Shopify Plus. Luckily, they’ve put together a free direct to consumer guide, which teaches you how to start selling direct and even take on Amazon. Visit Shopifyplus.online/dtc to download your copy today.
Our partners, Klarna, only recently landed here in Australia and are shaking up the payments space. As the largest global buy now pay later solution, Klarna makes online shopping seamless. In fact, 85% of their users say Klarna is a better shopping experience than other checkouts. This can only lead to more frequent sales and loyal customers. As well as this, Klarna offers buyer protection for all purchases and the onboarding and purchase process for your customers is as simple, smooth, safe and friction-free as it gets. If you aren't offering a buy now pay later option, or are paying too much for your current solution, Klarna is definitely worth a look. To find out more, visit Klarna.com.au/business or reach out to me if you would like an introduction to their team.
Nathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
Carolyn is an experienced leader with more than 20 years in the technology sector, including extensive international experience within the payments, fintech, e-commerce, and telecommunications sectors. For more than 20 years, she has been actively supporting brands to amplify their presence in relevant markets, elevate their customer experience, and form long-term partnerships. Carolyn’s work within Braintree a PayPal Service, eBay, Vodafone, and Telstra has seen her sharpen her sales, marketing, and leadership expertise, as well as her knowledge in conversion, payments and digital transformation. Carolyn’s effervescent personality has naturally enabled her to become a sought-after keynote speaker locally and internationally. Her astute leadership and professionalism has resulted in Carolyn being awarded one of CEO Magazine’s IT and Telecommunications Executive of the Year in 2018, Woman in Payments 2019 Advocate for Woman and recognised as one of Business Insider’s top 20 Women in Fintech.
You can contact Carolyn on LinkedIn
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