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In this Checkout episode, we catch up with Adam Bouris, co-founder of WHO IS ELIJAH , a fast-growing Aussie fragrance brand with a commitment to cruelty-free ingredients and bold, gender-neutral scents. Adam talks about an Instagram purchase gone wrong, his admiration for Gymshark founder Ben Francis and his steady brand growth, and explains why Triple Whale is a game-changer for understanding attribution and marketing performance. He also discusses his personal guidebook Principles by Ray Dalio and the art of switching off.  Check out our full-length interview with Adam Bouris here:Scaling a Scent: How Adam and Raquel Bouris Put WHO IS ELIJAH On The World Stage | #450This episode was brought to you by:Deliver In PersonShopify PlusAbout your guest:From cabinet maker to world conquering entrepreneur, Adam Bouris is an accomplished entrepreneur and true Aussie all rounder. With a background as a Director and Co-founder of several companies spanning various industries, Adam eventually co-founded his own brand WHO IS ELIJAH  with his wife in 2019. Since then, Adam has been instrumental in transforming the business from a garage startup into Australia’s fastest-growing fragrance brand. Under his leadership as CEO, WHO IS ELIJAH is now making its mark on the global stage, expanding into key markets including the Middle East, UK, and EU. About your host:Nathan Bush is the host of the Add To Cart podcast and a leading eCommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you!

In this episode of Add To Cart, we chat with Pablo Kraus, CEO of ecostore, the brand making sustainability a household name around the world. Pablo tells us how ecostore has built trust through transparency—listing every ingredient and earning certifications like B Corp. He shares how ecostore is adapting to different markets by teaming up with Sesame Street to introduce their eco-friendly product line to Japan, and partnering with local independent stores across Australia and New Zealand. He also shares how their commitment to sustainable packaging, refill stations, and sugar-based plastics has helped create meaningful change in an industry where greenwashing is everywhere.This episode was brought to you by…  Deliver In PersonShopify PlusAbout your guest:Pablo Kraus is the CEO of ecostore, a leading environmental brand founded in New Zealand, offering eco-conscious shoppers home, body and baby care products for over 30 years. Available across New Zealand and exporting across the Asia Pacific Region, ecostore has grown to be a brand synonymous with authentic sustainability. In 2021, ecostore became B Corp certified, joining a global network of businesses that meet the highest standards for corporate social responsibility. Pablo was born in Germany but raised in Auckland, New Zealand where he now lives with his wife and two children. About your host:Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you!

In today’s Checkout episode, we’re joined by Chief Customer Officer at black.ai, Justin Williams, who is leading the way in AI-powered retail technology. Justin shares his thoughts on the most unusual item he's purchased via eBay, how Kmart has reinvented itself and why he loves using Facebook Marketplace for buying and selling pre-loved items. He also opens up about how he balances working with different generations in the fast-paced tech world, why he’s subscribed to Gates Notes and gives his hottest takes on the potential of AI, ethical dilemmas and the impact of generative AI tools like ChatGPT. Check out our full-length interview with Justin here:Unlock CCTV Data: Using AI to Understand In-Store Behaviour with Justin Williams from black.ai | Episode # 448About our guest: Justin Williams is a dynamic leader in retail technology and innovation. After gaining extensive experience at SAP, where he spearheaded projects with major retailers, Justin transitioned into the startup world, working across last-mile delivery and AI-driven retail solutions. Now, as Chief Customer Officer at black.ai, he helps big name retailers like Woolworths and Walmart enhance store security, unlock real-time customer insights and optimise the in-store experience using cutting-edge AI technology. A proud father of three and passionate cyclist, Justin loves teaming to win tough challenges.About your host:Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a guest Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you!

In this episode of Add to Cart, we chat with Ben Hare, Mike Wilson, and Nick McLennan, the co-founders of Tinyme, the beloved Aussie brand leading the way in personalised kids' products. From personalised backpacks to intricate puzzles, Tinyme has set itself apart with precision manufacturing and a customer-first approach. The team shares how their UK-based facility has transformed delivery times for international customers, how the spirit of “tinkering” drives their creative product innovations and how they transform what might have been “bad ideas” into big winsThis episode was brought to you by:Deliver In PersonShopify PlusAbout your guests:Co-owner and Director of Tinyme, Ben Hare oversees many of the operational functions of the business. Since joining in 2010, Ben has been instrumental in developing Tinyme’s export strategy, building out the business platform, implementing a new factory in the UK and launching its new brand Opiqo. Ben is a frequent speaker at industry conferences and events and has served on a number of advisory boards in the eCommerce industry.With a passion for entrepreneurial business, Mike Wilson has a knack for converting ideas into commercial reality. With a background in industrial design, Mike launched tinyme.com, from his spare bedroom in 2006. With purely organic growth the "made-to-order" manufacturing business has expanded to now have 10 different country websites. With 5 premises moves, growing staff levels, and two other directors coming on board, Mike's role has changed from general management, to working on strategy and R&D while heading up design and marketing and product development.Nick McLennan joined Tinyme in 2007 as a director and co-owner and currently holds the role of Operational Development Director, where he oversees production management and new product development. Nick has over 20 years experience working in a range of roles that marry his technical understanding and design innovation. As an Industrial Designer, Nick worked 10 years in the manufacturing sector in roles including Operations Management and Continuous Improvement. Nick’s passion for mass customisation has driven Tinyme to the forefront of innovation for the last 18 years.About your host:Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

In this Checkout episode, we sit down with Erin Williamson, CMO of Paramount Retail—home to online alcohol brands BoozeBud and Barrel & Batch. Erin shares her weirdest purchase (hint: it’s a scream) and why she admires Aussie haircare brand Straand.  She also reveals her go-to tool, Shopify, the all-in-one e-commerce platform that keeps Paramount’s online operations running smoothly. Join us as Erin dives into the tools, brands, and inspirations that fuel her approach to agile marketing and growth. Check out our full-length interview with Erin Williamson here:Reinventing BoozeBud: Inside Paramount Retail’s Push to Transform Alcohol Retail | #446About our guest:Erin Williamson has over 20 years of marketing expertise and an adventurous eCommerce career. She began at Betfair in online wagering, survived 3 years of creative agency life, before holding multiple roles at Sensis. She then entered the world of eCom serving as Head of Marketing for Luxury Escapes and founding Chief Customer Officer at Cars24. Now, as CMO of Paramount Retail, Erin aims to get more drinks delivered to homes around Australia via BoozeBud and Barrel & Batch.About your host:Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you!

In this episode of Add To Cart, we chat with Darren Kawalsky, Chief Commercial Officer at Deliver in Person, and Hakan (Hawk) Steele, Partnerships & Sales Manager at Starshipit, about transforming last-mile delivery into a loyalty driver. Darren shares how Deliver in Person’s focus on reliability and  99.6% on-time rate—helps brands build trust from the doorstep and beyond. Hawk discusses Starshipit’s integration with Deliver in Person and how their real-time tracking and branded updates keep customers informed, while reducing support calls. Together, they discuss game-changing return options, like Deliver in Person’s “wait-and-try” service, and explore why the last mile is far more than just logistics.This episode was brought to you by:Deliver In PersonAbout your guests:Darren Kawalsky has over 25 years of experience spanning startups, scaleups,  through to multi-billion-dollar global corporations. As a 3x Founder, Corporate Executive, & Advisor, he has a unique 360 degree perspective, with deep expertise across Retail, eCommerce (B2C & B2B), FMCG, Consulting, Logistics, Technology & AI. During his career, he’s worked closely with some of the largest, high-profile, elusive & fastest growing brands like Amazon, eBay, LVMH Group, JD.com, Samsonite, Kogan, IKEA & many more.Hakan (Hawk) Steele is Starshipit's Sales & Partnership Manager and has over 11 years of experience in logistics, working with hundreds of retail businesses including Showpo, Meshki, Lorna Jane and Billabong, to streamline their shipping and fulfilment operations as they scale. As a founder of a small business himself, Hawk understands many of the challenges SMEs face today. With a proven track record in both operational excellence and strategic development, he thrives on delivering innovative solutions that propel business success.About your host:Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you:Want to come on board as an Add To Cart sponsorAre interested in joining Add To Cart as a co-hostHave any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you!

In this episode of Add To Cart, we chat with Lou Rice and Ben Stainlay, the creative minds behind Strapsicle, the Kindle accessory that’s won over Shark Tank investors and taken BookTok by storm. With backgrounds in creative direction and project management for top brands like CommBank and Woolies, Lou and Ben have transformed Strapsicle into a seven-figure business in just two years. They share how they built a loyal community of readers, how their Amazon-first strategy helped them reach international audiences without heavy costs, and what went into their detailed pitch prep for Shark Tank.This episode was brought to you by...Deliver In PersonShopify PlusAbout your guests:Lou Rice and Ben Stainlay are the force behind Strapsicle, a game-changing Kindle accessory that’s made reading more comfortable for over 100,000 happy customers worldwide.  In just two years, they’ve grown Strapsicle into a thriving seven-figure business, with the product going viral and racking up over 30 million views. All of this while they juggled demanding corporate jobs and family life with 3 year old Archie. Strapsicle has quickly become a favourite among readers and Kindle lovers for its simple yet effective design, which prevents hand cramps and device drops, making it a top-seller on Amazon. With a loyal community on BookTok and recent success on Shark Tank, Lou and Ben are just getting started on their mission to make reading comfortable for all.About your host:Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you:Want to come on board as an Add To Cart sponsorAre interested in joining Add To Cart as a co-hostHave any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you!

In this Checkout episode of Add To Cart, we dive into the personal side of Gai Le Roy, CEO of IAB Australia. Gai shares some fun and surprising insights, including the story behind the weirdest thing she’s ever bought online—a pantomime playbook that unexpectedly sparked joy.  She talks about the retailers that inspire her, the sustainability efforts of Harris Farm and unique shopping experiences in Japan. Gai also discusses the simple yet vital tech tool she relies on daily, her favourite podcasts (namely the Pivot Podcast), and her passion for sustainability and mental health advocacy. Check out our full-length interview with Gai Le Roy here:Retail's Digital Shift: IAB’s Gai Le Roy on Balancing Value and Privacy | #444This episode was brought to you by..Deliver In PersonShopify PlusAbout your guest:Gai Le Roy, CEO of IAB Australia, is a senior executive and board director with over 25 years of experience in the media and digital industry. She specialises in digital media, audience development, consumer behavioural research, and data analytics, helping businesses leverage insights to drive strategy and growth. Passionate about sustainability, mental health advocacy, and fighting domestic violence, Gai is committed to making a positive impact both professionally and through her involvement in not-for-profit organisations.About your host:Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you!

In this episode of Add To Cart, we sit down with Adam Furness, Managing Director of Impact.com APAC, and Roger Lee, Head of Digital Marketing at Brand Collective. To take a look at the future of partnership strategies. Adam discusses how partnerships are transforming the growth of global brands like Uber, Airbnb, and Canva by automating and scaling collaboration with influencers, affiliates, and more—driving as much as 30% of total revenue for some brands. They discuss why brands are trading traditional funnels for continuous advocacy loops and Roger reveals how they’re leveraging Impact.com to build efficient and scalable affiliate programs across Brand Collective’s 17 brands, including Reebok and Hush Puppies, contributing to a 20% uplift in online sales.This episode was brought to you by:Impact.com About your guests:Adam Furness is the Managing Director of Impact.com APAC, where he is transforming how brands leverage partnerships to drive growth and engagement. With over two decades of experience in digital and media technology, Adam has helped global brands such as Uber, Airbnb, and Ticketmaster unlock the full potential of partnership automation. Under his leadership, Impact.com has become the leading platform for managing all types of partnerships, from influencers and affiliate marketing to B2B collaborations and content commerce. Roger Lee has spent two decades in digital marketing, helping retailers drive additional online sales through paid marketing channels. Roger currently heads up the performance marketing team at Brand Collective, managing the paid search, paid social, affiliate and programmatic advertising for 17 brands including Reebok, Superdry and Shoes & Sox. From Commission Junction in the UK and GrowthOps in Australia, Roger has a deep history in affiliate marketing and is a long time partner of Impact.com. About your host:Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.