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In this episode of Add To Cart, we are joined by Dean Jones, co-founder and CEO of fashion rental business, GlamCorner. GlamCorner started in 2012 with Dean and his wife, Audrey. Neither had a fashion background but they did have a united vision to “accelerate the transition to a more circular and sustainable fashion system”. Today, they operate out of a 5,000 square metre fulfilment centre in Sydney, have 130 people on the team, 30,000 articles of clothing in rotation and rent out up to 70 tonnes of clothes each month. In this episode, we discuss how GlamCorner have mastered their quality control process to know exactly when a garment has reached the end of its lifecycle, how they’ve gone from building a Magento site in five weeks to a fully custom platform that powers their entire business and why Dean thinks that instant deliverability - led by drones - is the future differentiator in eCommerce.Links from the episodeMagentoShopify Plus & Rollie Nation (sponsored)Signet and Adorn Cosmetics (sponsored)Questions answered:What’s been the most challenging element of scaling a rental business model?How did you go about modelling your unlimited price plan?What technology are you most excited about?This episode was brought to you by…Shopify PlusAustralian brand Rollie Nation makes footwear that is lightweight and one of the favourites of suitcase stuffers around the globe, so when Rollie Nation wanted to put a greater focus on direct to consumer, they migrated to Shopify Plus, with integrations into Gorgias for customer service, Smile for loyalty, Klaviyo for direct marketing and Okendo for customer reviews, Rollie Nation were able to deliver a site that was as lightweight as their shoes. They immediately achieved a 62% improvement in page speed, which contributed to a 3.5% increase in conversion. As Limp Bizkit would say they’re now rollin’ rollin’ rollin’. To read more of Rollie Nation’s story and see other case studies visit the customers sections on shopify.com.au/plus.SignetSustainability and ethics lie at the heart of everything that Australian cosmetics brand. Adorn Cosmetics, does. And this extends to their packaging. They’ve used eco-friendly packaging since 2013 but when their orders went to the next level, they needed a sustainable solution that could keep up. That’s when they discovered Signet’s Geami (gee-armi) WrapPak system which helped them reduce packaging costs by 54% and cut paper waste by 50% - that’s 40,000 metres saved every year! No doubt, that is something to Adron. Signet has over 5,500 packaging solutions that help leading eCommerce retailers step up their packaging game. Visit signet.net.au to find out more.About your host: Nathan Bush from eSuiteNathan Bush is a digital strategist, Co-founder of eCommerce talent agency, eSuite and host of the Add to Cart podcast. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host:Dean Jones from GlamCornerA former investment banker-turned entrepreneur, Dean loves high-growth emerging companies and the buzz you get from working with impactful people to create awesome ideas and turn disruptive technology concepts into reality from the ground up. He is especially passionate about how businesses, big and small, can be a force for good and drive lasting, positive change for the environment and for our communities. Dean believes that people are the single most important asset to any organisation - and this is especially true for startups! He believes in building a nimble 'fail-fast'​ mentality into a company's DNA early on: so it’s possible to move fast and take risks. I constantly try new ideas. Sometimes they work - sometimes they don’t; but he never stops trying. It's this rapid, iterative process that drives me to build best-practice products and experiences for customers. Dean thrives on collaboration within an open company culture where all ideas are included and where everybody has the opportunity to have an impact.You can contact Dean on LinkedInPlease contact us if you:Want to come on board as an Add To Cart sponsorAre interested in joining Add To Cart as a co-hostHave any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you!

In this episode of Add To Cart, we checkout Rob Godwin from Lovehoney, an online sex toy store and global leader in sexual happiness. Rob established Lovehoney’s Queensland office and website in 2013 and it has since grown to become Australia's leading and largest adult retailer, as much a resource for sexual health information as a place to spice up things in the bedroom.Links from the episode:Chelsea FCBooktopiaAdore BeautyFlora and FaunaListenable with Dylan Alcott & Angus O’LoughlinCatch of the Decade by Gabby LeibovichSexual Happiness People: The Lovehoney Story | #089Questions answered in the podcast:What is the weirdest thing you’ve ever bought online?Who is your favourite retailer?Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into?Finish this sentence. The future of retail is…This episode was brought to you by...MobileDigitalAre your email and organic social engagement rates like Tom Petty - free falling? Ever considered text messaging? It’s one of the few mediums where you can expect 98% of your messages to be seen. 90% cut through! Talk about “look at me, look at me”. If you want to get your brand messaging in your customer’s hand, head over to mobile.digital where you can get started today with a three month trial for as low as $147.About your host: Nathan Bush from eSuiteNathan Bush is a digital strategist, Co-founder of eCommerce talent agency, eSuite and host of the Add to Cart podcast. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host: Rob Godwin from LovehoneyRob is an experienced award winning eCommerce Director with a history of creating and establishing market leading companies. With 19 years experience in B2C and B2C companies, Rob is highly successful in running international business. Leadership and delivering significant growth and profitability are Rob’s main strengths. Strong business development professional skilled in implementing major marketing plans expanding sales channels, operations and systems management, with extensive experience in providing advice and guidance to leading brands.You can contact Rob at LinkedInPlease contact us if you:Want to come on board as an Add To Cart sponsorAre interested in joining Add To Cart as a co-hostHave any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you!

In this episode of Add To Cart, we are joined by John Stuckey from MobileDigital. The company is focused on helping businesses utilise the power of text to communicate with customers. John and the team create personalised MMS which have open rates of over 98% and click through rates of 60%. Boasting customers including Country Road, Pet Circle and Harris Farm, I asked John to come on and give us a bit of a 101 on text messaging and how to get the most out of it. In today’s episode, we dive into the elements that make a great text campaign, where text campaigns can go wrong and how to get started with your marketing team. John has also given Add To Cart listeners a special offer which entitles them to 5,000 free SMS and 500 free MMS with a three-month SNIPER trial.Links from the episodeMobileDigitalCountry RoadHarris FarmPet CircleSalesforceTealiumDon DraperTexts We Love (Attentive)SMS Archives (Tatango)RapidshopNet a PorterAirshipReplybuySignet (sponsored)Shopify Plus & Jenny Craig (sponsored)Questions answered:What are the top tips for building a brand in a customer’s phone?How does text marketing compare to email marketing?What are some common mistakes companies make when initially taking up text messaging?This episode was brought to you by…SignetOur partners at Signet have been helping leading retailers - small and large - reduce transit damages without damaging the planet with the Geami ExBox Mini. This nifty little device uses recyclable paper in a honeycomb formation as a green alternative to bubble wrap. Made to wrap products or fill boxes, it will ensure your products arrives safe and sound. Upside - no more polystyrene packaging peanuts all over the warehouse floor! Downside - no more wrapping yourself in bubble wrap and rolling along the same floor. This is just one of Signet’s 5,500 packaging solutions that help leading eCommerce businesses step up their packaging game. Visit signet.net.au to find out more.Shopify PlusJenny Craig has been helping Australians lose weight since 1983, but did you know that until recently, the website purely served to support customers visit a physical store or call a consultant? Luckily, Jenny Craig partnered with Shopify Plus to launch their new online ordering system. This includes a drag and drop meal plan, hub spot CRM integration and time based delivery options for all that cold stuff. They’ve already achieved a 2.5% conversion rate without any marketing and are now looking to stack on the pounds, I mean...dollars. To read more about Jenny Craig’s story and see other case studies, visit the customers sections on shopify.com.au/plus.About your host: Nathan Bush from eSuiteNathan Bush is a digital strategist, Co-founder of eCommerce talent agency, eSuite and host of the Add to Cart podcast. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host:John Stuckey from MobileDigitalJohn has been on the leading edge of the information technology industry since starting with IBM in the 1980’s. In the past 30 years John has had pivotal roles in shaping de-regulation and competitiveness of the telecommunications and internet industries. John has taken over and successfully turned around six leading edge start-up technology companies. He has lived in Sydney. Melbourne, Brisbane and Washington and now lives with his wife and business partner on the Gold Coast. Prior to this current venture with MobileDigital, he was Managing Director of a global technology distribution company with offices and representation in Brazil, Mexico, Kenya, Thailand, Europe, New Zealand and the US.You can contact John on LinkedInPlease contact us if you:Want to come on board as an Add To Cart sponsorAre interested in joining Add To Cart as a co-hostHave any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you!