with Catherine Dix

Did you carry a water bottle around when you were a kid? Of&nbsp; course you didn’t.&nbsp; Unless of course, we have some zoomers listening.&nbsp; Well, times have changed and whether you prefer a fluoro Frank Green or a pastel Stanley Quencher, most people carry a water bottle these days.&nbsp; My guest today has taken the hydration trend one step further, adding flavour and nutrients to the mix.&nbsp; Catherine Dix is Director of Waterdrop Australia, a brand originally started in Europe that came via the US to Aussie shores just last year, selling water bottles plus a range of microdrops to encourage everyone to drink more water.&nbsp; In this chat Catherine shares how she went from running an agency to running Waterdrop, why being a dealer at The Australian Open was such a good idea and how Australia Day saved the company from a warehouse catastrophe. Links from the episode:<a href="https://waterdrop.com.au/" rel="noopener noreferrer" target="_blank">Waterdrop</a><a href="https://www.shopify.com.au/plus" rel="noopener noreferrer" target="_blank">Shopify Plus (sponsored)</a><a href="https://deliverinperson.com/" rel="noopener noreferrer" target="_blank">Deliver In Person (sponsored)</a> Questions answered:<ul><li>How did you end up partnering with Novak Djokovic?</li><li>What are the main ecomm differences for Waterdrop taking an international brand into Australia?</li><li>What’s been the biggest learning for you coming from agency side to running a brand?</li></ul> This episode was brought to you by…&nbsp;&nbsp;<a href="https://deliverinperson.com/" rel="noopener noreferrer" target="_blank">Deliver In Person</a><a href="https://www.shopify.com/plus" rel="noopener noreferrer" target="_blank">Shopify Plus</a> About your host: <a href="https://au.linkedin.com/in/nathbush" rel="noopener noreferrer" target="_blank">Nathan Bush</a> from <a href="https://addtocart.com.au/" rel="noopener noreferrer" target="_blank">Add to Cart&nbsp;</a> Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email. About your co-host: <a href="https://au.linkedin.com/in/catherinedix" rel="noopener noreferrer" target="_blank">Catherine Dix</a> from <a href="https://waterdrop.com.au/" rel="noopener noreferrer" target="_blank">Waterdrop</a> Catherine Dix is the AU and NZ Director of global hydration company waterdrop. In 2023, Catherine orchestrated the brand’s Australian launch, where it achieved over $2 million in revenue in its first 12 months in market. Alongside her work with waterdrop, Catherine is also the Chief Operating Officer at digital marketing agency Webprofits, which has afforded her a wealth of experience in the ecommerce space. You can contact Catherine at <a href="https://au.linkedin.com/in/catherinedix" rel="noopener noreferrer" target="_blank">LinkedIn</a> Please <a href="mailto:hello@addtocart.com.au" rel="noopener noreferrer" target="_blank">contact us</a> if you:&nbsp; <ul><li>Want to come on board as an Add To Cart sponsor&nbsp;</li><li>Are interested in joining Add To Cart as a co-host&nbsp;</li><li>Have any feedback or suggestions on how to make Add To Cart better</li></ul> Email <a href="mailto:hello@addtocart.com.au" rel="noopener noreferrer" target="_blank">hello@addtocart.com.au</a> We look forward to hearing from you!

Catherine Dix from Waterdrop: Dealing with Djokovic at The Aussie Open | #402

with Justin Ryan

In this episode of Add To Cart, we checkout Justin Ryan, Co founder of Glow Capital Partners, a growth equity firm investing in high growth brands and businesses in Australia and New Zealand.&nbsp;Having led 22 private equity investments and a big fan of partnering with innovative entrepreneurs and founders, Justin started the Glow Capital business in 2021 alongside Kate Morris of Adore Beauty.&nbsp;Earlier this year they secured their first major client, Cargo Crew.&nbsp;&nbsp; Links from the episode:<a href="https://www.glowcap.com.au/" rel="noopener noreferrer" target="_blank">Glow Capital Partners</a><a href="https://addtocart.com.au/add-to-cart/how-glow-capital-partners-choose-bankable-ecommerce-founders-354/" rel="noopener noreferrer" target="_blank">How Glow Capital Partners Choose Bankable Ecommerce Founders | #354</a> Questions answered in the podcast: <ul><li>What is the weirdest thing you’ve ever bought online?&nbsp;</li><li>Who is your favourite retailer?&nbsp;</li><li>Which retail fad do you wish was history?</li><li>Can you recommend a book or podcast that our listeners should immediately get into?&nbsp;</li><li>Finish this sentence.&nbsp;The future of retail is…&nbsp;</li></ul> This episode was brought to you by…<a href="https://emarsys.com/" rel="noopener noreferrer" target="_blank">Emarsys</a> About your host: <a href="https://au.linkedin.com/in/nathbush" rel="noopener noreferrer" target="_blank">Nathan Bush</a> from <a href="https://addtocart.com.au/" rel="noopener noreferrer" target="_blank">Add to Cart&nbsp;</a> Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email. About your co-host: <a href="https://au.linkedin.com/in/justin-ryan-9566282b" rel="noopener noreferrer" target="_blank">Justin Ryan</a> from <a href="https://www.glowcap.com.au/" rel="noopener noreferrer" target="_blank">Glow Capital Partners</a> Justin Ryan is Co-Founder and Managing Partner at Glow Capital Partners, a private equity firm that invests in high growth and future focused companies.&nbsp;Justin has an extensive private equity investment track record since starting in the industry in 1997 at Catalyst Investment Managers, including the last decade at Quadrant Private Equity as a Managing Partner. Justin was Chair of the Australian Venture Capital Association (now Australian Investment Council) in 2003.&nbsp;&nbsp; Since 1997, Justin has led 22 private equity investments, 17 are fully exited and 2 partially exited. Seven have received deal of year from the Australian Investment Council. Justin also has extensive operational experience, gained while CEO and Managing Director of Alesco Corporation, an ASX 200 listed company with a portfolio of over 100 industrial brands which was acquired by Dulux Corporation in 2011. You can contact Justin at <a href="https://au.linkedin.com/in/justin-ryan-9566282b" rel="noopener noreferrer" target="_blank">LinkedIn</a> Please <a href="mailto:hello@addtocart.com.au" rel="noopener noreferrer" target="_blank">contact us</a> if you:&nbsp; <ul><li>Want to come on board as an Add To Cart sponsor&nbsp;</li><li>Are interested in joining Add To Cart as a co-host&nbsp;</li><li>Have any feedback or suggestions on how to make Add To Cart better</li></ul> Email <a href="mailto:hello@addtocart.com.au" rel="noopener noreferrer" target="_blank">hello@addtocart.com.au</a> We look forward to hearing from you!

Justin Ryan from Glow Capital Partners | Checkout #401

with Carla Penn-Kahn and David Kahn

Today’s guests join me to go deep into the subject of profitability and separate the layers that hide in different areas of an ecom business.&nbsp; Carla Penn-Kahn and David Kahn are co founders of Profit Peak, a SaaS tool built to give merchants true visibility on everything that contributes to profitability, all in one place, in real time.&nbsp; The husband and wife team started ProfitPeak in 2022 to help them run their own ecommerce business and it soon became clear this was a solution that other founders were crying out for.&nbsp; Today they work with clients such as Arms of Eve and Flora and Fauna.&nbsp; In this chat, Carla and David share their insights, including the key metrics within marketing, inventory and customer that contribute to profitability.&nbsp; We hear about their customer-first approach to Profit Peak’s social media presence and what the duo gained from being a part of the Blackbird Giants…that’s the mentoring programme, not a baseball team :) Links from the episode:<a href="https://www.profitpeak.io/" rel="noopener noreferrer" target="_blank">ProfitPeak</a><a href="https://www.shopify.com.au/plus" rel="noopener noreferrer" target="_blank">Shopify Plus (sponsored)</a><a href="https://deliverinperson.com/" rel="noopener noreferrer" target="_blank">Deliver In Person (sponsored)</a> Questions answered:<ul><li>Tell us about your two successful exits as ecommerce business owners</li><li>When you had the idea, how did you put a plan in place to build and launch Profit Peak?&nbsp;</li><li>What metrics should retailers be looking at daily when it comes to profitability?</li></ul> About your host: <a href="https://au.linkedin.com/in/nathbush" rel="noopener noreferrer" target="_blank">Nathan Bush</a> from <a href="https://addtocart.com.au/" rel="noopener noreferrer" target="_blank">Add to Cart&nbsp;</a> Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email. About your co-hosts:&nbsp; <a href="https://au.linkedin.com/in/carla-penn-kahn-0384b0a" rel="noopener noreferrer" target="_blank">Carla Penn-Kahn</a> from <a href="https://www.profitpeak.io/" rel="noopener noreferrer" target="_blank">ProfitPeak</a> CEO for 10+ years with a team in Sydney and Kuala Lumpur. Our eCommerce brands were no1 and no2 according to the independent voice of Australian consumers on ProductReview for our category.&nbsp; Acquired by Kitchen Warehouse in 2023 to create the largest Kitchenware player in Australia.&nbsp; Founder of Profit Peak, an operating system for profitable eCommerce businesses. Optimising advertising and inventory for profitable outcomes in real time, with first party data, solving attribution.&nbsp; Mum to two gorgeous kids. You can contact Carla at <a href="https://au.linkedin.com/in/carla-penn-kahn-0384b0a" rel="noopener noreferrer" target="_blank">LinkedIn</a> <a href="https://www.linkedin.com/in/david-kahn-632972188/" rel="noopener noreferrer" target="_blank">David Kahn </a>from <a href="https://www.profitpeak.io/" rel="noopener noreferrer" target="_blank">ProfitPeak</a> eCommerce CMO for 10+ years making our business grow from $3m ➡️ $30m+ in sales selling the world's best kitchenware brands for Australia's leading pure play kitchenware stores without external capital before exiting.Now heading up growth as co-founder of Profit Peak with a focus on customer success with a product-led growth strategy, helping e-commerce businesses boost their profitability. You can contact David at <a href="https://www.linkedin.com/in/david-kahn-632972188/" rel="noopener noreferrer" target="_blank">LinkedIn</a>

Carla Penn-Kahn and David Kahn: Boosting Ecommerce Profitability with Visibility | #400

with Dan Ferguson

In this episode of Add To Cart, we checkout Dan Ferguson, Chief Marketing Officer at Adore Beauty. &nbsp;He has over 20 years’ experience in e-commerce and digital marketing. Prior to joining Adore in 2018, Dan had roles leading e-commerce for brands such as Vistaprint, Officeworks and Dell. Links from the episode:<a href="https://www.adorebeauty.com.au/" rel="noopener noreferrer" target="_blank">Adore Beauty</a><a href="https://addtocart.com.au/add-to-cart/the-psychology-behind-successful-marketing-with-dan-ferguson-from-adore-beauty-390/" rel="noopener noreferrer" target="_blank">The Psychology Behind Successful Marketing with Dan Ferguson from Adore Beauty | #390</a> Questions answered in the podcast:<ul><li>What is the weirdest thing you’ve ever bought online?&nbsp;</li><li>Who is your favourite retailer?&nbsp;</li><li>Which retail fad do you wish was history?</li><li>Can you recommend a book or podcast that our listeners should immediately get into?&nbsp;</li><li>Finish this sentence.&nbsp; The future of retail is…&nbsp;</li></ul> About your co-host: <a href="https://au.linkedin.com/in/danferguson1" rel="noopener noreferrer" target="_blank">Dan Ferguson</a> from <a href="https://www.adorebeauty.com.au/" rel="noopener noreferrer" target="_blank">Adore Beauty</a> Dan Ferguson joined Adore Beauty in 2018 as Chief Marketing Officer, doubling returning customer growth and revenue in his first six months. Responsible for marketing, brand, retail media and loyalty, Dan has led high and sustained rates of customer acquisition and retention alongside new income growth through new channels and markets, the launch of retail media, and audience platforms including Adore Beauty’s Top 5 ranked Beauty IQ podcast.&nbsp;&nbsp;Dan has over 20 years’ experience in e-commerce and digital marketing. Prior to joining Adore Beauty, Dan had extensive roles growing and leading e-commerce, multi-channel and online retail business in Australia for local and global brands, including Vistaprint, Officeworks, Dell with consistent average 2.5x business or portfolio growth across his tenure in these roles.&nbsp; Dan currently serves as Board Advisor for Preezie and holds a Bachelor of Arts/Psychology (Honours) from the University of Sydney.You can contact Dan at <a href="https://au.linkedin.com/in/danferguson1" rel="noopener noreferrer" target="_blank">LinkedIn</a> About your host:<a href="https://au.linkedin.com/in/nathbush" rel="noopener noreferrer" target="_blank"> Nathan Bush</a> from<a href="https://esuitetalent.com.au/" rel="noopener noreferrer" target="_blank"> </a><a href="https://addtocart.com.au/" rel="noopener noreferrer" target="_blank">Add To Cart</a> Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on <a href="https://au.linkedin.com/in/nathbush" rel="noopener noreferrer" target="_blank">LinkedIn</a>, <a href="https://twitter.com/nathbush?lang=en" rel="noopener noreferrer" target="_blank">Twitter</a> or via <a href="mailto:nathan@addtocart.com.au" rel="noopener noreferrer" target="_blank">email</a>. Please <a href="mailto:hello@addtocart.com.au" rel="noopener noreferrer" target="_blank">contact us</a> if you:&nbsp; <ul><li>Want to come on board as an Add To Cart sponsor&nbsp;</li><li>Are interested in joining Add To Cart as a co-host&nbsp;</li><li>Have any feedback or suggestions on how to make Add To Cart better</li></ul> Email <a href="mailto:hello@addtocart.com.au" rel="noopener noreferrer" target="_blank">hello@addtocart.com.au</a> We look forward to hearing from you!

Dan Ferguson from Adore Beauty | Checkout #399

with Brendan Gillen

Today’s guest owns a business that sells fight gear, but don’t worry, we won’t be quizzing you on how well you know your MMA from your Muay Thai, but we will be bringing you plenty of knockout ecom tips.&nbsp; Brendan Gillen is Chief Ecommerce Officer at Fight Gear Direct and CEO and Founder of The Ecommerce Factory, delivering advice and coaching to help store owners, ecommerce businesses and founders grow, optimise and scale their ecommerce businesses. You might recognise him from his black hat and outrageous facial expressions in his YouTube clips.&nbsp; His client list includes The Horse and Superdry and he’s been in the Top 50 people in Ecommerce list for the last three years running.&nbsp; In this episode, Brendan shares why it helps to care about the product you’re selling, the importance of owning your supply chain and the way he’s using ChatGPT for data analysis. Links from the episode:<a href="https://www.shopify.com.au/plus" rel="noopener noreferrer" target="_blank">Shopify Plus (sponsored)</a><a href="https://deliverinperson.com/" rel="noopener noreferrer" target="_blank">Deliver in Person (sponsored)</a> Questions answered:<ul><li>How important is engagement?</li><li>What are the most common myths in ecommerce?</li><li>What’s your favourite story of a founder you’ve been able to coach to turn something around?&nbsp;</li></ul> This episode was brought to you by…&nbsp;&nbsp;<a href="https://www.shopify.com/plus" rel="noopener noreferrer" target="_blank">Shopify Plus</a><a href="https://deliverinperson.com/" rel="noopener noreferrer" target="_blank">Deliver In Person</a> About your host: <a href="https://au.linkedin.com/in/nathbush" rel="noopener noreferrer" target="_blank">Nathan Bush</a> from <a href="https://addtocart.com.au/" rel="noopener noreferrer" target="_blank">Add to Cart&nbsp;</a> Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email. About your co-host: <a href="https://au.linkedin.com/in/brendangillen" rel="noopener noreferrer" target="_blank">Brendan Gillen</a> from <a href="https://fightgeardirect.com.au/" rel="noopener noreferrer" target="_blank">Fight Gear Direct</a> Working with some of the world's leading and most iconic brands, Brendan strives to help them lead the way in innovation and best practice digital marketing and ecommerce.&nbsp; As a digital professional,&nbsp; he has a strong background in technical project delivery, creative marketing concepts and hands on digital design.&nbsp; Throughout his business career Brendan has worked in, led, started, built, invested in and successfully sold a number of businesses both online and offline which has given him real world, tangible learning that he can now apply in my everyday work. You can contact Brendan at <a href="https://au.linkedin.com/in/brendangillen" rel="noopener noreferrer" target="_blank">LinkedIn</a> Please <a href="mailto:hello@addtocart.com.au" rel="noopener noreferrer" target="_blank">contact us</a> if you:&nbsp; <ul><li>Want to come on board as an Add To Cart sponsor&nbsp;</li><li>Are interested in joining Add To Cart as a co-host&nbsp;</li><li>Have any feedback or suggestions on how to make Add To Cart better</li></ul> Email <a href="mailto:hello@addtocart.com.au" rel="noopener noreferrer" target="_blank">hello@addtocart.com.au</a> We look forward to hearing from you!

Brendan Gillen from Fight Gear Direct: Creating Repeatable Systems for Ecommerce Success

with George Hartley

In this episode of Add To Cart, we checkout George Hartley. Co founder of Bluethumb, Australia’s online art marketplace.&nbsp; Representing over 20,000 emerging and established artists from Australia, Bluethumb’s mission is to make discovering artists and buying art easy.&nbsp; They have on boarded a third of Australia’s Indigenous Art Centres and have recently launched in the US.&nbsp; Links from the episode:<a href="https://bluethumb.com.au/" rel="noopener noreferrer" target="_blank">Bluethumb</a><a href="https://addtocart.com.au/add-to-cart/the-power-of-dumb-ideas-with-george-hartley-from-bluethumb-388/" rel="noopener noreferrer" target="_blank">The Power of Dumb Ideas with George Hartley from Bluethumb | #388&nbsp;</a> Questions answered in the podcast: <ul><li>What is the weirdest thing you’ve ever bought online?&nbsp;</li><li>Who is your favourite retailer?&nbsp;</li><li>Which retail fad do you wish was history?</li><li>Can you recommend a book or podcast that our listeners should immediately get into?&nbsp;</li><li>Finish this sentence.&nbsp; The future of retail is…&nbsp;</li></ul> About your co-host: <a href="https://www.linkedin.com/posts/gthartley_bluethumb-art-prize-2022-bluethumb-online-activity-6981083938425364480-kVNW" rel="noopener noreferrer" target="_blank">George Hartley</a> from <a href="https://bluethumb.com.au/" rel="noopener noreferrer" target="_blank">Bluethumb</a> George is co-founder and CMO/CPO of Bluethumb, Australia's largest online art marketplace. Prior to that he founded SmartrMail, a marketing automation company that was acquired by Relay Capital in 2022. He has a masters in Computer Science (Intelligent Web Systems) from RMIT, and is a (very) amateur musician. You can contact George at <a href="https://www.linkedin.com/posts/gthartley_bluethumb-art-prize-2022-bluethumb-online-activity-6981083938425364480-kVNW" rel="noopener noreferrer" target="_blank">LinkedIn</a> About your host:<a href="https://au.linkedin.com/in/nathbush" rel="noopener noreferrer" target="_blank"> Nathan Bush</a> from<a href="https://esuitetalent.com.au/" rel="noopener noreferrer" target="_blank"> </a><a href="https://addtocart.com.au/" rel="noopener noreferrer" target="_blank">Add To Cart</a> Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on <a href="https://au.linkedin.com/in/nathbush" rel="noopener noreferrer" target="_blank">LinkedIn</a>, <a href="https://twitter.com/nathbush?lang=en" rel="noopener noreferrer" target="_blank">Twitter</a> or via <a href="mailto:nathan@addtocart.com.au" rel="noopener noreferrer" target="_blank">email</a>. Please <a href="mailto:hello@addtocart.com.au" rel="noopener noreferrer" target="_blank">contact us</a> if you:&nbsp; <ul><li>Want to come on board as an Add To Cart sponsor&nbsp;</li><li>Are interested in joining Add To Cart as a co-host&nbsp;</li><li>Have any feedback or suggestions on how to make Add To Cart better</li></ul> Email <a href="mailto:hello@addtocart.com.au" rel="noopener noreferrer" target="_blank">hello@addtocart.com.au</a> We look forward to hearing from you!

George Hartley from Bluethumb | Checkout #397

with Jon Wild

This bonus episode brought to you today was recorded live at the Mumbrella Retail Marketing Summit in Sydney and features one of the great speakers there, who knows more than most about our evolving relationship we have with our pets.&nbsp; Jon Wild is Chief Growth and Marketing Officer at Pet Circle.&nbsp; Started in 2011, the company opened its ecommerce doors three years later and now lists 13,500 SKUs: the largest offering of online pet products in Australia.&nbsp; In this chat, Jon shares all the tips around successful content creation, how to get the stickiest customers and the unique way millennials and zoomers parent their furbabies. Links from the episode:<a href="https://www.petcircle.com.au/" rel="noopener noreferrer" target="_blank">Pet Circle</a><a href="https://emarsys.com/" rel="noopener noreferrer" target="_blank">Emarsys (sponsored)</a><a href="https://www.tiktok.com/en/" rel="noopener noreferrer" target="_blank">Tik Tok (sponsored)</a> Questions answered:<ul><li>How does Pet Circle go above and beyond for its customers?</li><li>How do you know where to focus with content creation?</li><li>What business and customer data is critical to you for making marketing investment decisions?&nbsp;</li></ul> About your host:<a href="https://au.linkedin.com/in/nathbush" rel="noopener noreferrer" target="_blank"> Nathan Bush</a> from<a href="https://esuitetalent.com.au/" rel="noopener noreferrer" target="_blank"> </a><a href="https://addtocart.com.au/" rel="noopener noreferrer" target="_blank">Add To Cart</a> Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on <a href="https://au.linkedin.com/in/nathbush" rel="noopener noreferrer" target="_blank">LinkedIn</a>, <a href="https://twitter.com/nathbush?lang=en" rel="noopener noreferrer" target="_blank">Twitter</a> or via <a href="mailto:nathan@addtocart.com.au" rel="noopener noreferrer" target="_blank">email</a>. About your co-host:&nbsp; <a href="https://au.linkedin.com/in/jonwild" rel="noopener noreferrer" target="_blank">Jon Wild</a> from <a href="https://www.petcircle.com.au/" rel="noopener noreferrer" target="_blank">Pet Circle</a> Jon Wild is the Chief Growth &amp; Marketing Officer for Pet Circle, where he leads the performance, creative, merchandising, category management and supplier marketing teams. His current focus is reshaping the retail experience for the next generation of pet owners to achieve unparalleled growth.&nbsp; With more than two decades of expertise in marketing and advertising, he has navigated various industries and worked with international companies, ranging from established corporates to innovative startups, including Groupon, Unilever, Mattel, British Telecom, O2, Telstra, and Orbitz. You can contact Jon on <a href="https://au.linkedin.com/in/jonwild" rel="noopener noreferrer" target="_blank">LinkedIn</a> Please <a href="mailto:hello@addtocart.com.au" rel="noopener noreferrer" target="_blank">contact us</a> if you:&nbsp; <ul><li>Want to come on board as an Add To Cart sponsor&nbsp;</li><li>Are interested in joining Add To Cart as a co-host&nbsp;</li><li>Have any feedback or suggestions on how to make Add To Cart better</li></ul> Email <a href="mailto:hello@addtocart.com.au" rel="noopener noreferrer" target="_blank">hello@addtocart.com.au</a> We look forward to hearing from you!

Jon Wild from Pet Circle: New Ideas To Drive Performance - LIVE | #396

with Anthony Seymour-Walsh

In this episode of Add To Cart, we are joined by Anthony Seymour-Walsh is CEO of Cashrewards, an Australian cashback website with over 2 million members and partners like Apple, Amazon, Myer and Liquorland. The scary thing is, Australia is around 3% in cashback purchases - compared to 15% in the UK - we are only at the start. For those who don’t know, cashback sites act as a kind of marketplace for bargain hunters where shoppers access shopfronts via the store and claim a percentage of cash back - from 1% to 20% on every purchase. In this chat, we hear about Cashrewards’ charitable beginnings, Anthony shares the metrics that retailers are using to measure success and the way in which Cashrewards tailors benefits to customer lifestyle. Links from the episode:<a href="https://www.cashrewards.com.au/" rel="noopener noreferrer" target="_blank">Cashrewards</a><a href="https://deliverinperson.com/" rel="noopener noreferrer" target="_blank">Deliver In Person (sponsored)</a><a href="https://www.shopify.com.au/plus" rel="noopener noreferrer" target="_blank">Shopify Plus (sponsored)</a> Questions answered:<ul><li>How do you differentiate from other cashback offers in the market?&nbsp;</li><li>What kind of return or engagement should retailers expect?&nbsp;</li><li>What tips do you have for retailers to protect their margins?</li></ul> This episode was brought to you by…&nbsp;&nbsp;<a href="https://deliverinperson.com/" rel="noopener noreferrer" target="_blank">Deliver In Person</a><a href="https://www.shopify.com/plus" rel="noopener noreferrer" target="_blank">Shopify Plus</a> About your host: <a href="https://au.linkedin.com/in/nathbush" rel="noopener noreferrer" target="_blank">Nathan Bush</a> from <a href="https://addtocart.com.au/" rel="noopener noreferrer" target="_blank">Add to Cart&nbsp;</a> Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email. About your co-host: <a href="https://au.linkedin.com/in/anthonyseymourwalsh" rel="noopener noreferrer" target="_blank">Anthony Seymour-Walsh</a> from <a href="https://www.cashrewards.com.au/" rel="noopener noreferrer" target="_blank">Cashrewards</a> An experienced commercial leader with a passion for building high performing teams and delivering great customer outcomes. Anthony has extensive experience across several industries, including loyalty, retail, telecommunications, mining and professional services.&nbsp; A finance background (Chartered Accountant) supports Anthony’s consistent focus on adding value, from initial strategy development, business case development and approval through to execution and delivery of outstanding results. You can contact Anthony&nbsp; at <a href="https://au.linkedin.com/in/anthonyseymourwalsh" rel="noopener noreferrer" target="_blank">LinkedIn</a> Please <a href="mailto:hello@addtocart.com.au" rel="noopener noreferrer" target="_blank">contact us</a> if you:&nbsp; <ul><li>Want to come on board as an Add To Cart sponsor&nbsp;</li><li>Are interested in joining Add To Cart as a co-host&nbsp;</li><li>Have any feedback or suggestions on how to make Add To Cart better</li></ul> Email <a href="mailto:hello@addtocart.com.au" rel="noopener noreferrer" target="_blank">hello@addtocart.com.au</a> We look forward to hearing from you!

Anthony Seymour-Walsh from Cashrewards: How to drive new customers with targeted discounts | #395

With Karen Lawson

In this episode of Add To Cart, we checkout Karen Lawson, an award winning business executive and leader in the digital, technology and startup industry and currently the CEO of earth-wise home care brand Nontre.&nbsp; Previously, Karen launched and led Peloton Australia (in the middle of the pandemic!) and prior to that was the MD of Spotify ANZ. Today, we tap into all of the incredible experience Karen has amassed over the years.&nbsp; Links from the episode:<a href="https://addtocart.com.au/add-to-cart/leadership-lessons-from-spotify-peloton-and-beyond-with-karen-lawson-386/" rel="noopener noreferrer" target="_blank">Leadership Lessons from Spotify, Peloton and Beyond with Karen Lawson | #386</a> Questions answered in the podcast: <ul><li>What is the weirdest thing you’ve ever bought online?&nbsp;</li><li>Who is your favourite retailer?&nbsp;</li><li>Which retail fad do you wish was history?</li><li>Can you recommend a book or podcast that our listeners should immediately get into?&nbsp;</li><li>Finish this sentence.&nbsp; The future of retail is…&nbsp;</li></ul> About your co-host: <a href="https://au.linkedin.com/in/karenlawson" rel="noopener noreferrer" target="_blank">Karen Lawson</a> from <a href="https://nontre.co/" rel="noopener noreferrer" target="_blank">Nontre</a> Karen Lawson is an award winning growth &amp; transformation leader in the technology industry. Driving reinvention and transformation to help the world’s biggest brands to stay ahead of disruption.&nbsp; Karen most recently launched and led Peloton Australia (in the middle of the pandemic!). Prior to Peloton, Karen was the MD for Spotify launching podcasting in the AU &amp; NZ markets. You can contact Karen at <a href="https://au.linkedin.com/in/karenlawson" rel="noopener noreferrer" target="_blank">LinkedIn</a> About your host:<a href="https://au.linkedin.com/in/nathbush" rel="noopener noreferrer" target="_blank"> Nathan Bush</a> from<a href="https://esuitetalent.com.au/" rel="noopener noreferrer" target="_blank"> </a><a href="https://addtocart.com.au/" rel="noopener noreferrer" target="_blank">Add To Cart</a> Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on <a href="https://au.linkedin.com/in/nathbush" rel="noopener noreferrer" target="_blank">LinkedIn</a>, <a href="https://twitter.com/nathbush?lang=en" rel="noopener noreferrer" target="_blank">Twitter</a> or via <a href="mailto:nathan@addtocart.com.au" rel="noopener noreferrer" target="_blank">email</a>. Please <a href="mailto:hello@addtocart.com.au" rel="noopener noreferrer" target="_blank">contact us</a> if you:&nbsp; <ul><li>Want to come on board as an Add To Cart sponsor&nbsp;</li><li>Are interested in joining Add To Cart as a co-host&nbsp;</li><li>Have any feedback or suggestions on how to make Add To Cart better</li></ul> Email <a href="mailto:hello@addtocart.com.au" rel="noopener noreferrer" target="_blank">hello@addtocart.com.au</a> We look forward to hearing from you!

Karen Lawson from Nontre | Checkout #394

Australia's best eCommerce podcast with tips, tricks and stories from leaders in eCommerce.

<h2>Welcome to Add to Cart!</h2> The podcast that express delivers all you need to know in the fast-moving world of Australian eCommerce. Every week, <a href="https://www.linkedin.com/in/nathbush/" rel="noopener noreferrer" target="_blank">Nathan Bush</a> from <a href="https://esuitetalent.com.au/" rel="noopener noreferrer" target="_blank">eSuite</a> and an eCommerce industry expert will share the news, research and insights that you need to know to keep you at the top of your game. And of course, keep your customers adding to cart!

Add To Cart

Follow

Your Hosts

Nathan Bush