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Product Innovation: How to turn a 4am idea into a million dollar business featuring Chris Meade | #014
In this episode of Add To Cart, we are joined by Chris Mead, co-founder and CRO of CROSSNET. Chris, his brother and a friend came up with the idea for this new game, a mix of volleyball and foursquare (or handball, as Aussie kids know it), after a late night of brainstorming. They built a rough prototype, figured out the rules and played. Almost three years later, the game is in over 300 retail stores, generates over a million dollars a month in revenue and could become an Olympic sport. Chris talks about channel strategy, manufacturing and wholesale, the power of community and all the lessons he learned turning an idea into a thriving business.
Links from the episode
Questions answered in this podcast include:
- What marketing channels have been most effective for you?
- How did you get your product into retail stores?
- How has Covid 19 impacted your business?
- What mistakes have you made along the way?
- What advice do you have for anyone looking to turn a great idea into a business?
This episode was brought to you by…
The new climate has accelerated nearly a decade of eCommerce evolution into just 90 days and just as businesses around the world have pivoted to adapt, Shopify have scrapped their normal plans to help solve the problems merchants face today. At Shopify Reunite, Shopify launched a bunch of innovative new solutions to help you keep up and stay informed on the future of commerce. To see them all, watch the recording at shopify.com.au/reunite
Our partners, Klarna, only recently landed here in Australia and they are already shaking up the payments space. As the largest Buy Now Pay Later solution, Klarna makes online shopping seamless. In fact 85% of their users say Klarna is a better shopping experience than other checkouts. This can only lead to more frequent sales and loyal customers, right? As well as this, Klarna offers buyer protection for all purchases and the onboarding and purchase process for your customers is as simple, smooth, safe and friction free as it gets. If you aren't offering a Buy Now Pay Later option or are paying too much for your current solution, Klarna is definitely worth a look. To find out more, visit klarna.com.au/business or reach out to me directly if you’d like an introduction to their team.
Nathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
Chris Meade is the co-founder and Chief Revenue Officer of CROSSNET. Chris is responsible for everything sales related and has helped the company generate 2.25 million dollars in 2019, their first full year on the market. Outside of building and optimizing the CROSSNET website and
leading the e-mail marketing department, he has developed relationships with renowned retailers such as DICKS, Target and Walmart. Chris received his Bachelor of Arts (BA) in Film, Video and Interactive Media from Quinnipiac University in 2014. Much of his photography and video work can be found throughout the CROSSNET website and social media pages. When not building one of the fastest growing sporting good companies, he is an avid gym goer who also enjoys yoga, basketball, and snowboarding.
You can contact Chris on LinkedIn
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