Add To Cart

In this episode of Add To Cart, we are joined by Nathan Bush, the guy who usually hosts this podcast!As a way of celebrating 100 episodes of Add to Cart, we decided to interview the boss for a change.Nathan is an eCommerce Strategist, Co founder and Director of eCommerce talent agency eSuite and of course host of the Add to Cart podcast.Before all that, he was Group Digital Manager at Super Retail Group and was placed in the Top 50 People in e-commerce four years in a row.In this chat, former guest and friend of Add to Cart, Tom Hintze from Mr Pool Man, takes us down memory lane with Nathan, unpacking where it all began with Super Retail Group and driving it home to Co-founding e-Suite.As always,there are nuggets throughout the conversation of the high fives and the low blows, this time with Nathan’s own spin on it.Links from the episode:Jerry MaguireSuper Retail GroupMichael HillOz Hair and BeautyeSuiteShopifyTrelloJiraSlackSignet (sponsored)Shopify Plus and Rollie Nation (sponsored)Questions answered:Who would be Add to Cart’s dream guest?Why did you decide to set up an eCommerce talent agency?What’s the most significant mistake you’ve ever made?This episode was brought to you by…SignetSome would say that turning traditional plastic packaging tape into strong, eco-friendly paper tape is impossible. Not for our friends at Signet! In fact, it is a simple and cost-effective way to reduce your plastic usage and create a more sustainable packing offering - and available to everyone. Our partners at Signet have been helping leading retailers such as T2, Lush Cosmetics and MECCA reduce their plastic usage and create a more sustainable supply chain with their range of eco-friendly packaging products. Visit signet.net.au to find out more.Shopify PlusAustralian brand Rollie Nation makes footwear that is lightweight and one of the favourites of suitcase stuffers around the globe, so when Rollie Nation wanted to put a greater focus on direct to consumer, they migrated to Shopify Plus, with integrations into Gorgias for customer service, Smile for loyalty, Klaviyo for direct marketing and Okendo for customer reviews, Rollie Nation were able to deliver a site that was as lightweight as their shoes.They immediately achieved a 62% improvement in page speed, which contributed to a 3.5% increase in conversion.As Limp Bizkit would say they’re now rollin’ rollin’ rollin’.To read more of Rollie Nation’s story and see other case studies visit the customers sections on shopify.com.au/plus.About your host: Tom Hintze from Mr Pool ManTom Hintze is Head of eCommerce & Operations at Mr Pool Man and Co-founder of Water TechniX.After following his father into the pools industry, Tom became a licensed E1 pool certifier and qualified pool builder, but since 2013 he has focused his energies on the digital channels of the business.Passionate about exceeding customer expectations, Tom is no stranger to change and thrives on leading teams through the complexities and difficulties of the ever changing eCommerce environment.Tom loves a warehouse and a beer - isn’t that what eCommerce is all about?!About your co-host: Nathan Bush from eSuiteNathan Bush is the Co-founder and Director at eCommerce talent agency, eSuite. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.You can contact Nathan at LinkedInPlease contact us if you:Want to come on board as an Add To Cart sponsorAre interested in joining Add To Cart as a co-hostHave any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you!

In this episode of Add To Cart, we checkout Jason Daniel from LSKD, who produce high-quality functional sportswear with a street aesthetic. Based out of Logan, QLD, LSKD is now a globally recognised label and has been seen on some of the most famous athletes, adventurers and enthusiasts.Links from the episode:LululemonNikeProject EarthLittle Black Stretchy Pants by Chip WilsonLegacy by James KerrHow I Built This podcast with Guy RazChase the Vibe: The LSKD Story | #076Questions answered in the podcast:What is the weirdest thing you’ve ever bought online?Who is your favourite retailer?Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into?Finish this sentence. The future of retail is…About your host: Nathan Bush from 12HIGHNathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host: Jason from LSKDJason is Founder and CEO of Australian functional sportswear & streetwear brand LSKD, whose mission is to inspire people to chase the vibe through sport, fitness & adventure. Jason also has a huge passion for sport, fitness & adventure himself. In the early days Jason’s goal was to become a professional motocross athlete. At that time their brand was called LKI which was from 2007-2018 before changing to LSKD in September 2018.Please contact us if you:Want to come on board as an Add To Cart sponsorAre interested in joining Add To Cart as a co-hostHave any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you!

In this episode of Add To Cart, we are joined by Jason Greenwood from Greenwood Consulting. Jason runs his business out of Auckland, New Zealand and helps B2B and DTC brands across ANZ re-imagine themselves for the digital age. He describes himself as a digital native, a ‘futurist’ from way back and a consultant obsessed with helping businesses do eCommerce right. In this chat, we discuss the state of online commerce in New Zealand and get some tips for Australian businesses who are looking to expand into the Australian market. We cover why he thinks headless is not a smart strategy for most eCommerce businesses, the implications of Amazon entering the New Zealand market and his recommendations for how to stand out on LinkedIn.Links from the episode:Greenwood ConsultingPIMGorgiasHeroTrade MeNumber 8 wireAmazonLexerGary VaynerchukAt the Coalface PodcastAt the Coalface DigestShopify Plus and Peter Sheppard (sponsored)Signet and Team Unico (sponsored)Questions answered:Where can Australian retailers get tripped up when looking to expand to New Zealand?What eCommerce skills are most in demand in NZ?What’s your top tip for standing out on LinkedIn?This episode was brought to you by…Shopify PlusPeter Sheppard Footwear pride themselves on delivering their customers the perfect fit. Unfortunately this didn’t apply for their own eCommerce technology. Stuck on aniche legacy platform, it took the Peter Sheppard team up to 24 hours to make simple changes. It’s not quick enough in today’s eCommerce fast paced world. Enter Shopify Plus. Peter Sheppard migrated to Shopify Plus including a full pos migration, reliable media library and an automated recording suite, oh and did I mention? Instant updates. As a result, Peter Sheppard tripled their conversion rate and increased eCommerce revenue by 30%. Talk about some nimble footwork. To read more of the Peter Sheppard Footwear story and see other case studies visit the customers sections on shopify.com.au/plusSignetThere’s so much fun stuff that can happen in warehouses. Ad hoc games of cricket. Team dance offs. Practising next level parkour. So when winery, Team Unico, found out they could reclaim 90% of the packaging space inside their warehouse by switching to Signet’s FillPak TT paper void fill, they jumped at it. As opposed to packing peanuts, Fillpak TT is flat packed and moldable to easily fill all sorts of packaging voids. Unlike parkour, it’s a smart use of space. Visit signet.net.au/blog to find out more.About your host: Nathan Bush from 12HIGHNathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host: Jason Greenwood from Greenwood ConsultingFor 20+ years Jason has been helping brands across ANZ architect exciting, compelling, differentiated, integrated and technically sound digital shopping & brand engagement experiences. After many years in eCommerce (working across pure-play, retailer and agency), he realised that most consultants and agencies target 'sexy' retail brands and B2B & DTC brands often get short shrift as a result. He started Greenwood Consulting to address this imbalance by focusing on B2B & DTC eCommerce consulting. Jason is the host of the At the Coalface Podcast and author of At the Coalface Digest. He is also a passionate eCommerce mentor, commentator, keynote speaker and content producer that loves giving back to the industry.You can contact Jason at LinkedInPlease contact us if you:Want to come on board as an Add To Cart sponsorAre interested in joining Add To Cart as a co-hostHave any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you!