Add To Cart
eCommerce Fraud. How To Maximise Sales Without Compromising Security | #009
In this episode of Add To Cart, we are joined by Ata Gokyildirim, a senior director at fraud prevention technology company, Forter. Ata uses a holistic approach to tackle fraud and insists that simply putting up a defensive brick wall will no longer work. His thorough understanding of the retail space puts him in a unique position to help retailers do what they do best. In his words, “I want to be able to facilitate extra sales, that’s what I like to do.”
Links from the episode
Questions answered in the podcast include:
- What are the most common methods of fraud that you see?
- What are the biggest mistakes by retailers when it comes to fraud?
- How do you manage the risk of fraud vs reward of incremental revenue?
- What are some of the most basic measures retailers can put in place to limit fraud exposure?
This episode was brought to you by…
Shopify wants to let business owners know that they are with you. Business owners are at the heart of Shopify, as such, they have announced a first wave of support, including introducing local delivery and sidewalk pick up options, gift cards to be available across all plans and customers, extending 40 day trials to 90 day trials, community support via the Covid 19 forum and live weekly webinars to help guide you. This is just the first wave of support and Shopify will continue to monitor and update merchants as new developments are announced. Visit shopify.com/covid19 to stay up to date with how Shopify is helping you, their merchants.
Welcome to our new friends, Klarna. While new to Australia, Klarna has over 15 years of experience delivering seamless shopping experiences to 85 million customers across 205 thousand retailers globally! Klarna ensures that merchants get paid upfront and in full. They also assume all credit & fraud risk. They also seamlessly integrate with eCommerce platforms such as Shopify, Magento, WooCommerce and BigCommerce. Put simply... Klarna offers more choice. More opportunity. To celebrate their Australian launch, Klarna are offering two months of free merchant processing for new customers who sign up in April or May. Visit klarna.com.au to find out more. Thanks again to Klarna for coming on board as new partners of Add To Cart.
Nathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
Ata is the General Manager of Australia and New Zealand at Forter. He started his career in banking and finance before joining his family's apparel business which he grew and sold to Macquarie Banks Private Equity arm. With strong credentials in financial markets, Ata took over a small Australian BioTech company, Prima Biomed, and embarked on a 50 million dollar funding round within the span of 18 months. He graduated with honours from the University of New South Wales.
You can contact Ata on LinkedIn
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