7 Minutes 7 Skills


Brand Identity, Creativity and Being Proactive

Season 10, Ep. 5

This week Emma Sue speaks to Amelia Ayerst. Amelia founded the wonderful textile company Duo Hue during lockdown. After working on the Dyson Electric Car as a CMF designer and the project getting cancelled, she used her redundancy payment to purchase a digital embroidery machine. She shares her inspirational story and her passion for creativity is clear! 

INNOVATION: Creating a unique digital embroidery business after losing a job in the pandemic. 

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Keep up with Amelia’s journey and Duo Duo here: https://duohue.com or on instagram: https://www.instagram.com/duohue/

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