Share

cover art for There Are Stranger Things Than Seeing A Brand On a Show These Days

Yeah, That's Probably an Ad

There Are Stranger Things Than Seeing A Brand On a Show These Days

Ep. 293

On this week’s episode of Yeah, That’s Probably an Ad, creative and inclusion editor Shannon Miller and community editor Luz Corona are joined by Erin Schmidt, chief product placement officer at BEN, an entertainment AI company that specializes in product placement. From strategic KFC mentions in Stranger Things to the critical role of a prop master, the episode dives into what it takes for brands to meaningfully connect with the audiences watching the (big and small) screen.

More episodes

View all episodes

  • 30. We Never Go Out Of Style with Movado | Young Influentials

    28:49
    Accessories are a great way to enhance and complete an outfit. Whether it’s a pair of earrings or a watch, they can add a touch of elegance to one’s appearance. Movado, a watch brand that has been around since the 1800s, has been helping people elevate their fashion sense for centuries. While some might wonder how a brand that has been around for so long stays relevant, Margot Grinberg, the president of the Movado Brand and senior vice president of e-commerce, shares in this episode how the brand has evolved over the years and adapted to reach a younger audience.
  • 361. Unpacking the 'Caitlin Clark Effect'

    29:58
    This season, 22-year-old basketball star Caitlin Clark has been making headlines with the Iowa Hawkeyes, breaking scoring and attendance records.She's also brought mainstream attention to women’s college basketball, a sport historically eclipsed by its men’s counterpart. It's not just fans taking notice either, Clark is encouraging more brands into the league too, with Nike, State Farm, and Gatorade all clamoring to work with her.Joining Adweek community and brand editors Luz Corona and Rebecca Stewart to discuss the so-called "Caitlin Clark effect" on both the WNBA and culture at large are Adweek reporters Mollie Cahillane and Jason Notte.The four unpack the impact Clark has already had in her short but stratospheric career, and what it means for the future of college basketball, the WNBA and NBA.
  • Balancing Brand and Demand: The Recipe Is Dead. Here’s Why You Should Be Looking In Grocery Stores For Content

    21:09
    According to TASTE editor in chief Matt Rodbard, the grocery store is content. And as marketers very well know, content is king.  On the latest episode of Yeah, That’s Probably An Ad, ADWEEK community editor Luz Corona sat down with the founding editor of the chic digital cooking and food culture magazine to discuss the current and future state of food media and retail. Rodbard shares why the food-centric media companies we have all grown to love are in jeopardy, why recipe videos are a thing of the past and how food and beverage brands can create better user experiences for food-lovers everywhere. The current marketing landscape is complex. As a marketer or brand manager, juggling short-term, results-driven priorities with long-term planning and investment can be challenging. You need a partner who understands your business and can help elevate your brand. Visit omd.com/contact/usa to learn how OMD is 'Creating what's next' and helping brands develop the right frameworks and best practices to succeed in today's ever-changing media landscape.
  • 29. Party Like a Rockstar with 818 Tequila | Young Influentials

    43:11
    We all enjoy socializing and treating ourselves to delightful drinks like tequila. What often makes us stick to certain brands is the feeling of being part of a community, especially when we can see how they positively impact others and the environment. In this episode, we'll hear from Kathleen Braine, the CMO of 818 Tequila, as she talks about the brand's origin story, its efforts to support the planet and the communities in Mexico where it operates, and how it's attracting Gen Z consumers.
  • 360. WPP’s OpenX Model is Making Marketing Magic for Coca-Cola

    29:09
    In 2021, Coca-Cola handed WPP its $4 billion ad account.At the time, it gave new bespoke agency OpenX a brief to change its marketing output from a “majority analog to 60% digital” and curate more live experiences.With the recent debut of Coca-Cola’s “Foodmarks” campaign — which spotlights locations that are culturally relevant for the brand in partnership with Time Out — it’s clear OpenX understood the assignment.This week, Coke’s vp of creative strategy and content, Islam ElDessouky, and Ogilvy’s global client lead, Liam Parker, join Adweek community and brand editors Luz Corona and Rebecca Stewart to discuss the year-long road to “Foodmarks”.They also spoke about how the work speaks to Coke’s wider marketing ambitions and gave an insight into how the OpenX model is performing for the brand.Follow Luz Corona on LinkedInFollow Rebecca Stewart on LinkedIn
  • Balancing Brand and Demand: ‘Finicky Consumers’ Are Holding Their Dollars Close — Here’s Why

    18:49
    It’s 2024 and aside from inflation, unemployment and it being an election year, marketers have yet another challenge on their hands when it comes to their consumers: anxiety.  On the latest episode of Yeah, That’s Probably An Ad, ADWEEK community editor Luz Corona sat down with Forrester Research vp and principal analyst Dipanjan Chatterjee live from The Podcast Lounge at Commerceweek, sponsored by OMD, to discuss why 2024 is the year of the ‘finnicky consumer.’   Forrester Research found that 42% of consumers are experiencing anxiety about what lays ahead this year. However, the concern is not short-term; 48% of today’s consumers are anxious about the next ten years.  Chatterjee offered a 101 in macroeconomics, and shared why marketers should take “kitchen table economics” into consideration and what it will take for brands to prevail during this challenging time. The current marketing landscape is complex. As a marketer or brand manager, juggling short-term, results-driven priorities with long-term planning and investment can be challenging. You need a partner who understands your business and can help elevate your brand. Visit omd.com/contact/usa to learn how OMD is 'Creating what's next' and helping brands develop the right frameworks and best practices to succeed in today's ever-changing media landscape.
  • 28. Lipstick & Laughs: IPSY's Journey Through the World of Beauty | Young Influentials

    38:46
    Everyone has their favorite skincare and makeup products, but how do you keep up with the latest trends and discover new products before they become popular? IPSY is a personalized beauty membership service that can help with that. In this episode, we'll hear from Bethany Blair, Senior Director of Production, as she shares her experience in the beauty industry and explains how IPSY is building a community of beauty enthusiasts.
  • 359. Tuning Into Consumer Needs, Not Marketer Needs

    30:56
    As marketers, we are to have a pulse on culture, the latest trends and chatter occurring around our consumers. But what if your feed is not like the others?In the latest research study from iHeartMedia and Morning Consult, “The New American Consumer and the Marketing Divide,” the audio company took a closer look at the gap between consumer habits and marketer bias. They found that 40% of American consumers never heard of NFTs, 33% never heard of charcuterie boards and over 60% of Americans never heard of the critically acclaimed tv show, Succession.On the latest episode of Yeah, That’s Probably An Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart sit down with iHeartMedia president and CMO Gayle Troberman to discuss more of the study’s findings, how the audio market has evolved post Covid and why, despite the 31% of listening time clocked by Americans, there is only 9% of media budget allocated to audio.
  • Balancing Brand and Demand: What Is An ‘Outcome’ In Media? Depends On Who You Ask 

    25:24
    What is an “outcome?” According to Omnicom leaders, it depends on whether you’re asking a brand’s CMO or CFO.   On this episode of Yeah, That’s Probably An Ad, recorded live from The Podcast Lounge at Commerceweek presented by OMD, ADWEEK community editor Luz Corona sat down with OMD's Chief Investment Officer, Kelly Metz and Omnicom Media Group Chief Intelligence Officer Joanna O'Connell to discuss the ever-evolving challenge of balancing brand and demand.   The agency leaders pointed out a few common challenges they have identified in client conversations: misalignment on the metrics for success between marketing and finance teams, being strategic when it comes to first-party data and basing measurement frameworks off archaic industry structures that need a complete revamp. The biggest key takeaway: it’s all about everyone being on the same page in the same book.   The current marketing landscape is complex. As a marketer or brand manager, juggling short-term, results-driven priorities with long-term planning and investment can be challenging. You need a partner who understands your business and can help elevate your brand. Visit omd.com/contact/usa to learn how OMD is 'Creating what's next' and helping brands develop the right frameworks and best practices to succeed in today's ever-changing media landscape.