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Working Hard, Hardly Working

In this podcast series, entrepreneur Grace Beverley moves away from the traditional macho, business-podcast rhetoric, to get a better understanding of what ACTUALLY goes on behind the scenes of the brightest success stories...

In this podcast series, entrepreneur Grace Beverley moves away from the traditional macho, business-podcast rhetoric, to get a better understanding of what ACTUALLY goes on behind the scenes of the brightest success stor
Latest Episode10/3/2022

Ep.13 From 'Uncool' Niche to 9 Figure Business with Simon Mottram, Founder of Rapha

Ep. 13
Simon Mottram is the Founder of Rapha. Hailed as one of the greatest marketers and business innovators in modern cycling; he made cycling cool. Having founded the brand in 2004, Rapha has transformed the industry and blurred the lines between fashion and cycling through its stylish, high-quality performance products, creative and engaging storytelling, direct to consumer model and innovative approaches to physical retail and membership.Simon has been a passionate cyclist for more than 30 years and has successfully transferred his passion to the Rapha brand and internal culture. Prior to setting up Rapha, Simon specialised in brand strategy and marketing and worked for various firms and agencies - experience he later utilised to attract attention to his own brand. Rapha has since been deemed a ‘marketing machine’ and over the years has mastered the art of community marketing, reliant on a strong membership programme that connects over 17,000 cyclists worldwide.After an exceptional decade of sales Simon sold the business for a cool $200 million to the heirs of America’s retail giant, Walmart. Though he remains active at Rapha as a shareholder director and founder, in December 2021 Simon stepped down as CEO to allow his business to excel and be taken to the next level. I am also pleased to have him on board my own vision for TALA as an investor.Topics:• Early years in finance and experience in branding• Start-up years at Rapha and finding the niche• Building authenticity and exclusivity into the brand• Maintaining brand culture in the face of growth• The future for Rapha and ‘semi-retirement’• How to succeed as an entrepreneur
10/3/2022

Ep.13 From 'Uncool' Niche to 9 Figure Business with Simon Mottram, Founder of Rapha

Ep. 13
Simon Mottram is the Founder of Rapha. Hailed as one of the greatest marketers and business innovators in modern cycling; he made cycling cool. Having founded the brand in 2004, Rapha has transformed the industry and blurred the lines between fashion and cycling through its stylish, high-quality performance products, creative and engaging storytelling, direct to consumer model and innovative approaches to physical retail and membership.Simon has been a passionate cyclist for more than 30 years and has successfully transferred his passion to the Rapha brand and internal culture. Prior to setting up Rapha, Simon specialised in brand strategy and marketing and worked for various firms and agencies - experience he later utilised to attract attention to his own brand. Rapha has since been deemed a ‘marketing machine’ and over the years has mastered the art of community marketing, reliant on a strong membership programme that connects over 17,000 cyclists worldwide.After an exceptional decade of sales Simon sold the business for a cool $200 million to the heirs of America’s retail giant, Walmart. Though he remains active at Rapha as a shareholder director and founder, in December 2021 Simon stepped down as CEO to allow his business to excel and be taken to the next level. I am also pleased to have him on board my own vision for TALA as an investor.Topics:• Early years in finance and experience in branding• Start-up years at Rapha and finding the niche• Building authenticity and exclusivity into the brand• Maintaining brand culture in the face of growth• The future for Rapha and ‘semi-retirement’• How to succeed as an entrepreneur
9/26/2022

Ep.12 'I would much rather a 5-figure guy who's going to exalt me than a 7-figure guy who's going to oppress me' - Candice Brathwaite gets real on female breadwinning.

Ep. 12
Candice Braithwaite is the Sunday Times best-selling author, presenter, journalist and founder of Make Motherhood Diverse: an initiative fighting for equal representation for mothers and parents. Initially a content creator and 'mumfluencer', Candice began posting on her socials in 2015 to document her journey of motherhood, keen to disrupt the flawless 'yummy mummy' facade online. The authenticity of her account resonated with thousands online, empowering her to write her first of three bestseller books.During the episode, I had the opportunity to speak with Candice about her revelations about being a black woman and mother. She shed light on a shocking statistic; that black women are 5x more likely to die in childbirth than white women. Candice herself went through a particularly turbulent first birth experience, meaning she could not be present in the first six weeks of her daughter's life.Throughout Candice's story, there is grit, courage and perseverance. Her experiences of systemic racism, her concerns as a black woman, and her view as to what must now be done are told with light-hearted humour and energy. Candice also speaks for the first time about an online public attack from a fellow mumfluencer that forced her to 'go mute' online.Topics:- From marketing to mumfluencer: a whistle-stop tour of Candice's career- Candice's mission: to make motherhood more inclusive- The Instagram trolling scandal (an inside scoop)- Systemic racism in healthcare and the inadequate care of black mothers- Breaking the stigmas surrounding motherhood and abortion - 'I don't need your abortion story - your body your choice'- The #1 problem with maintaining transparency online- Dating and relationships
9/20/2022

Ep.11 Michelle Kennedy: From Billion Dollar Deputy-CEO to Raising Millions whilst Pregnant

Ep. 11
Michelle Kennedy is the founder and CEO of Peanut, one of the fastest-growing social networking apps for women focusing on fertility, pregnancy, motherhood and menopause, which has raised $23m to to date. Peanut was founded in 2017 when Michelle had her first baby, serving as a gift to like-minded mothers during their most uncertain and uncanny moments. Women now use the Peanut app for all sorts of reasons, whether that be trying to find a playdate for their children or networking with other working mums.Having worked as Deputy CEO of dating behemoth Badoo, Michelle has extensive experience using swipe-right technology to match people online, her expertise invaluable to Peanut. While Peanut continues to flourish, Michelle has joined the chase for the next unicorn brand and is now a strategic investor in several early and late-stage start-ups including TALA.While the internet is full of advice for women, in this episode Michelle shares the prestigious tale of how Peanut changed the female demographic forever. Michelle talks candidly about the importance of surrounding yourself with other great women, both in business and personally, being open to new experiences and knowing how to fail fast without getting broken by it. Michelle stands out as a true example of how to be a respected leader in today's society: ambitious and driven yet taking challenges with a heart and passion unlike no other.Topics:- Whistle-stop tour of career: tech and the dating industry- Building and expanding the concept for Peanut- The personal toll of entrepreneurship- The beauty of making business mistakes- 'Women making products for women' - it just makes sense.
9/5/2022

Ep.9 Far from Ordinary - Nicola Kilner's $2.2 Billion Dollar Story

Ep. 9
*Trigger Warning* Nicola Kilner is the co-founder and CEO of DECIEM, ‘the abnormal beauty company’ and hub of science-backed beauty brands that pave the future for skincare. Part of the DECIEM family ‘The Ordinary’ has taken the skincare world by storm, providing an evolving collection of clinical technologies and treatments at drugstore prices. In just 9 years DECIEM has completely revolutionised the beauty industry, its long-term mission to curate brands that educate and inform consumers about products best for their skin.Starting her career as a sponsored beauty buyer for Boots, Nicola is not short of corporate beauty exposure. As a CEO Nicola has navigated $2.2 billion-dollar sale to Estée Lauder, achieving nearly £500m in annual sales and in 2021 she made the Forbes 40 Under 40 list. She is also, much to my delight and surprise, one of my investors at TALA.In our heartfelt conversation Nicola and I discuss the extraordinary growth of DECIEM, her personal successes as a CEO and friendship with co-founder Brandon Truaxe who tragically passed in 2019. Today, with one product being reported to be sold every second, I delve into Nicola’s story of success, heartbreak, and phenomenal business growth.Topics:• Early career and sponsorship from Boots• Building 10 brands at once and the fun of being a start-up• Co-founding and Nicola’s close relationship with Brandon• Brandon’s public mental health decline• Taking on new responsibilities: becoming a mother and becoming sole CEO• Phenomenal growth during COVID-19• Building an inclusive company, women in the workplace, flexible and remote working