Share

cover art for #23 Leatrice Eiseman | Executive Director @ Pantone

WIN/WIN: Women in Innovation

#23 Leatrice Eiseman | Executive Director @ Pantone

Season 2

In this episode, Lee Eiseman expounds on the importance of color and the psychology and perceptions around it. Currently the Executive Director of the Pantone Color Institute, she’s spent over 35 years examining color, starting with designing a practicum while studying at UCLA, which she still uses in teaching about color today. She explains why Pantone looks to the zeitgeist for their annual color selections and what color means for purchasing decisions.  


Listen for advice on: 

  • Why nature and association are essential to understanding color 
  • At what stage of development companies should consider color 
  • How to best transition colors of an established brand 

To learn more: 


More episodes

View all episodes

  • #118 Cheryl Sew Hoy | CEO & Founder of Tiny Health

    37:06
    In this episode, Cheryl Sew Hoy, founder and CEO of Tiny Health, shares her entrepreneurial journey and the challenges she faced in building her startups. She discusses her experience as a first-time founder and the lessons she learned from her first company and its acquisition process. In a conversation focused on both Cheryl's trajectory and her experience building Tiny Health, a microbiome testing the episode reveals the challenges and opportunities for female entrepreneurs and how they can approach growth and expansion for their ventures. Key takeaways: Adapting the startup ecosystem to the local culture is crucial for success.Passion and a mission-driven approach are key to overcoming challenges and building a successful company.Raising funds from a position of strength and being disciplined with spending can lead to better outcomes.Building credibility and partnerships are critical for ventures in the healthcare industry. Learn more:Zoia Kozakov (Host): http://www.linkedin.com/in/zoiaCheryl Sew Hoy (Guest): https://www.linkedin.com/in/cherylyeoh/Women in Innovation: http://www.womenininnovation.co
  • #117 Amy Divaraniya | Founder & CEO @ Oova

    31:23
    In this episode, Amy Divaraniya, Founder & CEO of Oova, shares her unexpected journey to becoming a founder of a data-first, at-home hormone-tracking solution. She shares the ins and outs of building a multi-sided marketplace and how she turned her own struggles with fertility and the medical system into Oova. Throughout the conversation, Zoia and Amy touch on the challenges of the medical system that are specific to women and women's health and how data can be used to empower women to ensure that they are advocating for themselves.Key takeaways: Imposter syndrome can be overcome by surrounding yourself with mentors and being open to asking questions.Women's health care needs better solutions that empower women with data and enable them to advocate for their own health.Building a strong network and relationships with investors and mentors is crucial for success as a founder.The future of women's health care lies in data-driven approaches and conversations prioritizing women's needs.Learn more:Get 10% off an Oova product - URL: oova.life/win OR use "WINOOVA" on the siteZoia Kozakov (Host): http://www.linkedin.com/in/zoiaAmy Divaraniya (Guest): https://www.linkedin.com/in/aparna-amy-divaraniya/Women in Innovation: http://www.womenininnovation.co
  • #116 Amruta Moktali | Chief Product Office @ Skyflow

    31:30
    In this episode, Amruta Moktali, Chief Product Officer at Skyflow, shares her journey in product management and discusses the challenges and decisions she has faced throughout her career. Amruta also explains the role of a Chief Product Officer at a Series B company and the need for a strong partnership between product and engineering. Amruta encourages women to overcome imposter syndrome and seek feedback to grow their careers.Key takeaways: Surround yourself with intelligent people who challenge and inspire you.Believe in yourself and your ability to learn and grow.Build a strong partnership between product and engineering for successful innovation.Protect and use sensitive data while preserving privacy.Learn more:Zoia Kozakov (Host): http://www.linkedin.com/in/zoiaAmruta Moktali (Guest): https://www.linkedin.com/in/amrutamoktali/Women in Innovation: http://www.womenininnovation.co
  • #115 Nisreen Hasib | Founder & CEO @ Signoff

    34:48
    In this episode, Nisreen Hasib, CEO and founder of Signoff, shares her journey from being the COO of Unbound to starting her own company that focuses on solving the housing crisis. Nisreen challenges the traditional definition of success in the startup world and shares insights on getting into Techstars.Key takeaways: Align your career choices with your foundational values.Trust your intuition and take risks when making career decisions.Challenge the traditional definition of success and choose your path.Focus on building a scalable impact rather than solely raising venture capital.Learn more:Zoia Kozakov (Host): http://www.linkedin.com/in/zoiaNisreen Hasib (Guest): https://www.linkedin.com/in/nisreen-hasib/Women in Innovation: http://www.womenininnovation.co
  • #114 Amanda Abrams (CEO) & Betsy Cohen (Founder) | Cohen Circle & Radiate Capital

    45:46
    This episode explores Betsy Cohen and Amanda Abrams’ journey and experiences in the finance and investment industry. They discuss the skills and qualities they seek in founders, the vision for Cohen Circle and Radiate Capital, and their role in innovation in fintech. Through a discussion of their personal and professional experiences, Zoia, Amanda, and Betsy touch on what diversity means to them and conclude with a discussion on gender dynamics in the workplace and the industry.Listen for advice on: How thinking outside the box and reinventing oneself plays a unique role in the financial and investment industriesWhy financial inclusion and impact investing are essential areas of focus for innovation in fintechHow diversity can drive innovation and successThe challenges and opportunities within fintech and the future outlook on its next phaseLearn more:Zoia Kozakov (Host): http://www.linkedin.com/in/zoiaCohen Circle: http://cohencircle.comWomen in Innovation: http://www.womenininnovation.co
  • #113 Fahimeh Sasan | Chief Innovation Officer & Founding Physician @ KindBody

    46:17
    In this episode, host Zoia Kozakov shares her personal experience with elective egg freezing and interviews Dr. Fahimeh Sasan, Chief Innovation Officer and Founding Physician at KindBody. They discuss the importance of proactive fertility care, the challenges and barriers in the industry, and the need for accessibility and equity in women's health. They also provide an overview of the egg-freezing process, debunk misconceptions, and highlight the benefits of being proactive about fertility. The episode emphasizes the importance of empowering women to make choices about their bodies and the future of reproductive health.Listen for advice on:Egg freezing is a proactive and preventative approach to fertility care, allowing women to preserve their eggs for future use.Access to fertility care and egg freezing should be improved to ensure equity and empower women to make choices about their bodies.The egg-freezing process takes about two weeks, with minimal disruption to daily life and a short recovery period.KindBody is leading the way in innovation and accessibility in the fertility care industry, focusing on improving the patient experience and providing transparent pricing.Learn more:Zoia Kozakov (Host): http://www.linkedin.com/in/zoiaDr. Fahimeh Sasan (Guest): https://www.linkedin.com/in/dr-fahimeh-sasan-b18408169/Women in Innovation: http://www.womenininnovation.co
  • #112 Patrice Meagher | Founder & CEO @ MilkMate

    29:30
    In this episode, join Zoia as she interviews Patrice Meagher, CEO and founder of Milkmate, a revolutionary breast-pumping solution for the workplace. Milkmate’s solution is comprised of modular furniture components, including a multi-user breast pump, and single-use parts that are all ready for immediate use. Patrice shares her journey, from her career in commercial real estate to developing and running her own company. They also discuss the importance of inclusive workplaces and the power of advocating for yourself.Listen for advice on:Navigating the nuances of being a working parent in the workplaceInclusive workplaces and the need for better maternal benefits and wellness solutionsThe power of advocating for yourself and creating change as a minority or as a ‘first’Learn more:Zoia Kozakov (Host): http://www.linkedin.com/in/zoiaPatrice Meagher (Guest): https://www.linkedin.com/in/patrice-hayden-meagher-268a7a19/Women in Innovation: http://www.womenininnovation.co
  • #111 Suze Dowling | Co-Founder & Chief Business Officer @ Pattern Brands

    31:38
    In this episode, join Zoia as she delves into the world of brand building and direct-to-consumer (D2C) innovation with Suze Dowling, Co-Founder and Chief Business Officer at Pattern Brands. Discover how Suze and her team are revolutionizing the D2C industry by combining acquisitions and in-house incubations to create a family of home brands. Gain valuable insights into their approach to building successful brands, overcoming challenges, and the importance of staying customer-centric in a rapidly evolving landscape. Listen for advice on:The key feature of a winning team is How to approach equity as a founderGoing from being a brand builder to a product builderRe-thinking consumer brands and D2C’s business modelsLearn more:Zoia Kozakov (Host): http://www.linkedin.com/in/zoiaSuze Dowling (Guest): https://www.linkedin.com/in/suzedowling/Women in Innovation: http://www.womenininnovation.co
  • #110 Emi Nietfeld | Writer of "Acceptance" & ex-Google and Meta Engineer

    29:51
    In this episode, Zoia and Emi Neitfeld, writer of “Acceptance: a Memoir,” have a captivating conversation as they delve into the gripping story of navigating workplace challenges, transitioning from engineering to writing, and challenging societal expectations. Explore the power of personal narratives, resilience beyond traditional narratives, and the future of innovation in journalism. Listen for advice on:Transitioning from engineering to full-time writingChallenging resilience narratives and embracing honest conversationsRe-thinking validation from others vs. self-importanceNavigating workplace challenges and gray areas for womenLearn more:Zoia Kozakov (Host): http://www.linkedin.com/in/zoiaEmi Nietfeld (Guest): https://www.eminietfeld.com/Women in Innovation: http://www.womenininnovation.co