Share

cover art for #48 Elizabeth Buchanan | Chief Commercial Offer @ Rokt

WIN/WIN: Women in Innovation

#48 Elizabeth Buchanan | Chief Commercial Offer @ Rokt

Season 3

WIN: Women in Innovation is proud to partner with Rokt, an e-commerce marketing technology company to feature Elizabeth Buchanan, Chief Commercial Officer. In today’s conversation Elizabeth shares how her advertising background played into re-imagining the digital experience of e-commerce. She discusses the way she’s been pivotal in scaling the company across multiple continents and throughout the market and the way gender has been embedded into each step. 


Listen for advice on: 

  • Implementing systemic gender and racial pay equality in the workplace
  • The aspects of e-commerce that are most ripe for growth
  • Resources in getting started joining a board of directors
  • How companies can maximize the value of each transaction


Learn more:


More episodes

View all episodes

  • #124 Stephanie Horton | Senior Director, Global Consumer Marketing, Commerce @ Google

    33:14||Season 7
    In this episode, Zoia interviews Stephanie Horton, Senior Director of Global Marketing, Commerce (Shopping/Payments) at Google. They discuss Stephanie's diverse career journey across various industries, her leadership style, the importance of mentorship, and her role in founding Fashion Tech Connects. The conversation also delves into innovations in online shopping, the significance of cultural relevance in marketing, and the challenges of navigating intersectionality in the workplace. Listen for advice on:How to tap into team expertise to navigate career changes and pivotsThe role of cultural relevance in unlocking a product-market fit Using inflection points in industries and companies to build a career in innovationThe ways in which AI can make shopping easier for consumersLearn more:Zoia Kozakov (Host): http://www.linkedin.com/in/zoiaStephanie Horton (Guest): https://www.linkedin.com/in/hortonstephanie/Women in Innovation: http://www.womenininnovation.co
  • #123 Mehera O'Brien | Head of Creative, New York @ argodesign

    27:38||Season 7
    In this episode, Mehera O’Brien, Head of Creative, New York, at argodesign, discusses her extensive experience in the design industry, the evolution of design consultancies, and the importance of client partnerships. She shares insights on navigating the intersection of creativity and data, the significance of taking leaps of faith in one's career, and how AI is re-shaping the industry. Listen for advice on:Finding the balance between risk-taking and data in innovationDefining success as you progress through your careerThe importance and role of Design Ops in the industryPartnering with clients in a truly collaborative wayLearn more:Zoia Kozakov (Host): http://www.linkedin.com/in/zoiaMehera O'Brien (Guest): https://www.linkedin.com/in/meheraobrien/Argo Design: https://argodesign.com/Women in Innovation: http://www.womenininnovation.co
  • #122 Anneliese Olson | SVP & Managing Director @ HP North America

    36:02||Season 7
    In this episode, Anneliese Olson, Senior Vice President & Managing Director, at HP North America, shares her extensive experience in leading go-to-market strategies across various business lines. She discusses her career journey, the importance of risk-taking, and the value of personal growth through a gap year. Listen for advice on:Understanding one’s purpose and its role in effective leadershipNavigating multi-generational workforcesMost surprising elements of a business transformationThe continuing importance of technology in shaping the future of workLearn more:Zoia Kozakov (Host): http://www.linkedin.com/in/zoiaAnneliese Olson (Guest): https://www.linkedin.com/in/annelieseolson/Women in Innovation: http://www.womenininnovation.co
  • #121 Jelena Joffe Weil | Worldwide Venture Innovation Lead @ AWS

    31:45||Season 7
    In this episode, Jelena Joffe Weil, Worldwide Venture Innovation Lead at AWS, discusses the importance of curiosity and creativity in driving innovation, the challenges of establishing a venture innovation program, and the role of failure as a learning opportunity. They share insights on managing stakeholders and complex challenges, using real-world examples. Key Takeaways:How to navigate starting a corporate venture 0-to-1The need for respectful persistence in execution and strategy What the role of leadership is in fostering innovationThe importance of staying present and engaged in both work and familyLearn more:Zoia Kozakov (Host): http://www.linkedin.com/in/zoiaJelena Joffe Weil (Guest): https://www.linkedin.com/in/jelena-joffe-weil-8456242a/Women in Innovation: http://www.womenininnovation.co
  • #120 Andrea Hopelain | GM & SVP of Publishing at EA SPORTs

    27:14||Season 6
    In this episode, Andrea Hopelain, GM and SVP of Publishing at EA Sports, discusses her career in the entertainment, media, gaming, and sports industry. She focuses on emotional connections with fans and the intersection of entertainment and sports participation. She also shares insights on engaging with Gen Z and Gen A, brand changes, innovation, and the role of women in sports and gaming.Key Takeaways:How to stay closely connected with large-scale audiencesThe impact of Gen Z and Gen A on brand engagement and innovationUnique challenges and opportunities in the gaming & sports industry for gender advancementLearn more:Zoia Kozakov (Host): http://www.linkedin.com/in/zoiaAndrea Hopelain (Guest): https://www.linkedin.com/in/andreahopelain/Women in Innovation: http://www.womenininnovation.co
  • #119 Zoia Kozakov | Head of Device Digital Wallets @ JPMorgan Chase

    40:10||Season 6
    In this episode, Zoia Kozakov, the host of the WIN/WIN podcast and Head of Device Digital Wallets @ JPMorgan Chase, shares her journey of launching the podcast and how it has shaped her, along with how she’s evolved throughout her career. Zoia emphasizes the importance of having a growth mindset and continuously learning and growing, talking about the shift in her definition of success and power, focusing on being true to herself and embracing her vision. Key takeaways: Using a passion project as an entrepreneurial experience to broaden horizons and solve problemsDefining success and power on your own terms, while embracing your true self and visionHow to navigate change and give yourself and others grace during transitionsWhy softening and being present can lead to a deeper connection with oneself and others.Learn more:Lizzie Azzolino (Host): https://www.linkedin.com/in/lizzieazzolino/Zoia Kozakov (Guest): http://www.linkedin.com/in/zoiaWomen in Innovation: http://www.womenininnovation.co
  • #118 Cheryl Sew Hoy | CEO & Founder of Tiny Health

    37:06||Season 6
    In this episode, Cheryl Sew Hoy, founder and CEO of Tiny Health, shares her entrepreneurial journey and the challenges she faced in building her startups. She discusses her experience as a first-time founder and the lessons she learned from her first company and its acquisition process. In a conversation focused on both Cheryl's trajectory and her experience building Tiny Health, a microbiome testing the episode reveals the challenges and opportunities for female entrepreneurs and how they can approach growth and expansion for their ventures. Key takeaways: Adapting the startup ecosystem to the local culture is crucial for success.Passion and a mission-driven approach are key to overcoming challenges and building a successful company.Raising funds from a position of strength and being disciplined with spending can lead to better outcomes.Building credibility and partnerships are critical for ventures in the healthcare industry. Learn more:Zoia Kozakov (Host): http://www.linkedin.com/in/zoiaCheryl Sew Hoy (Guest): https://www.linkedin.com/in/cherylyeoh/Women in Innovation: http://www.womenininnovation.co
  • #117 Amy Divaraniya | Founder & CEO @ Oova

    31:23||Season 6
    In this episode, Amy Divaraniya, Founder & CEO of Oova, shares her unexpected journey to becoming a founder of a data-first, at-home hormone-tracking solution. She shares the ins and outs of building a multi-sided marketplace and how she turned her own struggles with fertility and the medical system into Oova. Throughout the conversation, Zoia and Amy touch on the challenges of the medical system that are specific to women and women's health and how data can be used to empower women to ensure that they are advocating for themselves.Key takeaways: Imposter syndrome can be overcome by surrounding yourself with mentors and being open to asking questions.Women's health care needs better solutions that empower women with data and enable them to advocate for their own health.Building a strong network and relationships with investors and mentors is crucial for success as a founder.The future of women's health care lies in data-driven approaches and conversations prioritizing women's needs.Learn more:Get 10% off an Oova product - URL: oova.life/win OR use "WINOOVA" on the siteZoia Kozakov (Host): http://www.linkedin.com/in/zoiaAmy Divaraniya (Guest): https://www.linkedin.com/in/aparna-amy-divaraniya/Women in Innovation: http://www.womenininnovation.co
  • #116 Amruta Moktali | Chief Product Office @ Skyflow

    31:30||Season 6
    In this episode, Amruta Moktali, Chief Product Officer at Skyflow, shares her journey in product management and discusses the challenges and decisions she has faced throughout her career. Amruta also explains the role of a Chief Product Officer at a Series B company and the need for a strong partnership between product and engineering. Amruta encourages women to overcome imposter syndrome and seek feedback to grow their careers.Key takeaways: Surround yourself with intelligent people who challenge and inspire you.Believe in yourself and your ability to learn and grow.Build a strong partnership between product and engineering for successful innovation.Protect and use sensitive data while preserving privacy.Learn more:Zoia Kozakov (Host): http://www.linkedin.com/in/zoiaAmruta Moktali (Guest): https://www.linkedin.com/in/amrutamoktali/Women in Innovation: http://www.womenininnovation.co