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Wharton Marketing Matters
Adobe's Chief Communications Officer, Stacy Martinet
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Adobe's Vice President of Marketing and Communications and Chief Communications Officer, Stacy Martinet, speaks with Barbara Kahn and Americus Reed about the company’s transformation from its PDF roots to a global leader in creativity and digital experience solutions, offering insight into Adobe’s strategic reinvention, generative AI integration, and data-driven consumer behavior research like its latest findings on Prime Day.
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Zillow's VP of Brand and Product Marketing, Beverly Jackson
35:06|Beverly Jackson, Vice President of Brand and Product Marketing at Zillow, joins Barbara & Americus to explain how the company’s two-sided marketplace, consumer-first philosophy, and campaigns like “Someday Starts Today” leverage data, AI-driven tools, and brand storytelling to reduce uncertainty, build trust, and modernize the home buying and renting experience.
Canva's Global Head of Consumer and Product Marketing, Kristine Segrist
29:24|Kristine Segrist, Global Head of Consumer and Product Marketing at Canva, joins Barbara and Americus to explain how the company empowers millions to bring ideas to life through accessible design tools, human-centered AI, and a mission-driven approach to creativity at scale.
Ad Age Editor-in-Chief, Jeanine Poggi
29:12|Jeanine Poggi, Editor-in-Chief of Advertising Age, joins Barbara & Americus to discuss the evolution of high-stakes advertising, exploring the rise of AI-generated creative and the surprising emergence of healthcare and pharmaceutical brands during the year’s biggest televised event.
CMO of Liquid I.V., Stacey Andrade-Wells
30:34|Stacey Andrade-Wells, Chief Marketing Officer of Liquid I.V., shares how her background at Procter & Gamble and Unilever shaped a data-driven, purpose-led approach to building a culturally relevant hydration brand and executing its first Super Bowl advertising moment.
CEO of GrowthLoop, Chris O'Neill
33:30|Chris O’Neill, CEO of GrowthLoop, joins Barbara and Americus to explore how compound marketing, agentic AI, and data-driven experimentation are redefining marketing workflows and customer experiences, using his insights from decades of leadership across technology, data, and brand-driven growth.
CMO of HelloFresh, Jorge Samayoa
28:21|Jorge Samayoa, Chief Marketing Officer of HelloFresh, joins Barbara & Americus to explain how the brand uses consumer data, personalization, and a focus on real, home-cooked food to drive growth, reduce friction, and meet evolving health and lifestyle needs.
Highlights: Resy, An American Express Company | Fiametta
35:30|Highlights of interviews with Hannah Kelly, Chief Marketing Officer at Resy, an American Express company, and Merill Hollander, founder of the contemporary fine jewelry brand Fiametta, as they discuss leveraging technology, curated experiences, and sustainability to connect with modern consumers and transform traditionally insular industries.
Highlights: Liquid Death | Wilson Sporting Goods Co.
32:03|Highlights from interviews with Ryan Heuser, Senior Vice President of Experiential at Liquid Death, on the brand’s origins, Eagles partnership, and experiential strategy, alongside insights from David Picioski, Head of Global Brand Partnerships and Collaborations at Wilson Sporting Goods Co., covering Wilson’s NBA partnership, player relationships, Caitlin Clark ambassadorship, and technology-driven product innovation.
Highlights: DoorDash | Take 5 Oil Change
31:06|Highlights of interviews with Toby Espinosa, Vice President of Ads at DoorDash, discussing scaling a startup into a global marketplace and the future of retail media innovation, and Doug Zarkin, Chief Marketing Officer at Take 5 Oil Change and former CMO of Pearle Vision, exploring emotional branding through authenticity and creativity.