Wharton Marketing Matters

Dan Cataldi, Founder of Groov, joins Barbara and Americus to explain how the company uses iPhone-based 3D scanning to create custom inserts, why proprietary data and speed matter for defensibility, and how brand identity and packaging help build long-term advantage.

Marcelo Kertesz, Chief Marketing Officer of Manscaped, explains how the brand leveraged humor, premium design, omnichannel distribution, and a breakout Super Bowl campaign to challenge legacy competitors and redefine modern masculinity in the global grooming market.

Beverly Jackson, Vice President of Brand and Product Marketing at Zillow, joins Barbara & Americus to explain how the company’s two-sided marketplace, consumer-first philosophy, and campaigns like “Someday Starts Today” leverage data, AI-driven tools, and brand storytelling to reduce uncertainty, build trust, and modernize the home buying and renting experience.

Kristine Segrist, Global Head of Consumer and Product Marketing at Canva, joins Barbara and Americus to explain how the company empowers millions to bring ideas to life through accessible design tools, human-centered AI, and a mission-driven approach to creativity at scale.

Stacey Andrade-Wells, Chief Marketing Officer of Liquid I.V., shares how her background at Procter & Gamble and Unilever shaped a data-driven, purpose-led approach to building a culturally relevant hydration brand and executing its first Super Bowl advertising moment.

Chris O’Neill, CEO of GrowthLoop, joins Barbara and Americus to explore how compound marketing, agentic AI, and data-driven experimentation are redefining marketing workflows and customer experiences, using his insights from decades of leadership across technology, data, and brand-driven growth.

Jorge Samayoa, Chief Marketing Officer of HelloFresh, joins Barbara & Americus to explain how the brand uses consumer data, personalization, and a focus on real, home-cooked food to drive growth, reduce friction, and meet evolving health and lifestyle needs.

Highlights of interviews with Hannah Kelly, Chief Marketing Officer at Resy, an American Express company, and Merill Hollander, founder of the contemporary fine jewelry brand Fiametta, as they discuss leveraging technology, curated experiences, and sustainability to connect with modern consumers and transform traditionally insular industries.