Wharton Marketing Matters

Wharton's Barbara Kahn and Dr. Americus Reed speak with Suzanne Kapner, Reporter for The Wall Street Journal about Black Friday and the holiday shopping season.

Wharton's Barbara Kahn and Dr. Americus Reed speak with Allison Ellsworth, Co-Founder and Chief Brand Officer of Poppi about the founding of Poppi, social media marketing, their distribution channels, and more.

Wharton's Barbara Kahn and Dr. Americus Reed speak with Gina Hardy, Chief Customer Officer at Drizly about the beverage delivery, the Drizly founding story, how they connect with consumers, and more.

Wharton's Barbara Kahn and Dr. Americus Reed speak with Julie Alvin, theSkimm's SVP of Content about the background of theSkimm, how they respond to their audience, and how they marry the ideas of sales and content.

Wharton's Barbara Kahn and Dr. Americus Reed speak with James Zahn, AKA The Rock Father, Editor-in-Chief of The Toy Book about the top toy trends for the 2023 holiday shopping season.

Wharton's Barbara Kahn and Dr. Americus Reed speak with Ludovica Cesareo, an Assistant Professor of Marketing at Lehigh University about Coca-Cola's new ad campaign and the lack of success of The Marvel's movie.

Wharton Barbara Kahn and Dr. Americus Reed speak with Annie Reardon, Co-founder and Co-CEO of Ludo about the Ludo founding story, loyalty rewards, rebranding the company, gamification, and more.

Wharton's Barbara Kahn and Dr. Americus Reed speak with Maggie Malek, President North America at Crispin Porter + Bogusky about creative marketing, the importance of culture in marketing, how her military service plays a role in her current career, managing a global workforce, and more.

Wharton's Barbara Kahn and Dr. Americus Reed speak with Peter Adams, Senior Reporter of Marketing Dive, about brand activism, the new Doritos marketing campaign, and Amazon retail media.