Influence: Exploring The Good, The Bad, and The Ugly Of Advertising
Episode 3 - Does sex still sell?
Season 1, Ep. 3
Featuring culture writer and radio host, Kate Hutchinson, this week’s episode looks at the rise and fall of sex in advertising and its ability to sell everything – from chocolate to jeans.
Sara DeCou on Miquela, the computer-generated influencer that captivated the internet
Season 2, Ep. 8
Thanks to social media, emerging technologies and, let’s face it, an increasingly surreal zeitgeist, our idea of what’s real and what’s not is murkier than ever. This week Damian chats to Sara DeCou, co-founder of Brud and co-creator of Miquela – a computer-generated influencer who amassed over 1.5 million Instagram followers. The pair discuss alter egos, fake news and a dystopian-sounding future governed by technology.
Quynh Mai on marketing to Gen Z and Kanye’s creative drive
Season 2, Ep. 7
She ran one of the first ever influencer marketing campaigns, knows exactly how to reach Gen Z and has Kanye on her client roster – this week Damian chats to the indomitable Quynh Mai, founder of Moving Image & Content. The pair discuss the digitization of advertising, the companies that will survive COVID-19 and how good branding can be a beacon of hope in a dystopian political climate.
Yancey Strickler, the co-founder of Kickstarter, on what advertising can’t buy
Season 2, Ep. 6
Damian chats to Yancey Strickler, co-founder and former CEO of Kickstarter, about how the notorious crowdfunding platform thrives on what money can’t buy: community, word of mouth and creating for creation’s sake. The pair discuss metamodernist philosophy, what it means to have “value” and Yancey introduces us to Bentoism – which features in his book This Could Be Our Future: A Manifesto for a More Generous World.