Influence: Exploring The Good, The Bad, and The Ugly Of Advertising
A podcast about advertising - the good, the bad, and the ugly.
Hosted by WeTransfer CCO Damian Bradfield, Influence is a documentary podcast that takes a deep dive into the world of advertising.How much of a say do we really have when it comes to the things we buy? And what does the
Sara DeCou on Miquela, the computer-generated influencer that captivated the internet
Season 2, Ep. 8
Thanks to social media, emerging technologies and, let’s face it, an increasingly surreal zeitgeist, our idea of what’s real and what’s not is murkier than ever. This week Damian chats to Sara DeCou, co-founder of Brud and co-creator of Miquela – a computer-generated influencer who amassed over 1.5 million Instagram followers. The pair discuss alter egos, fake news and a dystopian-sounding future governed by technology.
Quynh Mai on marketing to Gen Z and Kanye’s creative drive
Season 2, Ep. 7
She ran one of the first ever influencer marketing campaigns, knows exactly how to reach Gen Z and has Kanye on her client roster – this week Damian chats to the indomitable Quynh Mai, founder of Moving Image & Content. The pair discuss the digitization of advertising, the companies that will survive COVID-19 and how good branding can be a beacon of hope in a dystopian political climate.
Yancey Strickler, the co-founder of Kickstarter, on what advertising can’t buy
Season 2, Ep. 6
Damian chats to Yancey Strickler, co-founder and former CEO of Kickstarter, about how the notorious crowdfunding platform thrives on what money can’t buy: community, word of mouth and creating for creation’s sake. The pair discuss metamodernist philosophy, what it means to have “value” and Yancey introduces us to Bentoism – which features in his book This Could Be Our Future: A Manifesto for a More Generous World.
Matthew Freud on rebrands, relations and bad reputations
Season 2, Ep. 5
He’s repaired reputations, put a stop to scandals, and even had Harvey Weinstein clamouring at his door – so who better to turn to in a time of COVID-induced crisis? This week Damian chats to Matthew Freud, the world’s go-to man for publicity, access and damage control. The pair get real about hitting reset, knowing who to trust, and what it’s like to carry the weight of your great grandfather’s name (yes, that Freud).
Episode Takeover - Processing this Moment with Andrew Simon and Brentin Mock
Season 2, Ep. 4
This week we take the time to process this moment with Grist’s director of leadership programming Andrew Simon, and Brentin Mock, staff writer at CityLab. The pair discuss the sheer complexity of existing as Black men in America today, and why every step forward seems to be followed by another one back.Show Notes:Andrew SimonWebsite: andrew25simon.comTwitter: @andrew25simonWork: GristBrentin MockTwitter: @brentinmockWork: CityLabBrentin's Reading List:Nikole Hannah-Jones: The 1619 Project / The Problem We All Live With / The Resegregation of Jefferson CountyTalia Buford: Climate Change and Vulnerable Communities / Early Data Shows African Americans have Contracted and Died of Coronavirus at an Alarming RateWendy Thomas: MLK50: Justice Through JournalismRoxane Gay: Remember, No One is Coming to Save Us / Bad FeministBrittney Cooper: Eloquent Rage / Crunk Feminist CollectiveLatoya Peterson: Why Aren't More Black Kids Going Pro in ESports / Glow Up GamesKiese Laymon: Heavy / Gioncarlo Valentine's Searing Portrait of the Fears of Young Black MenFinding Fred with Carvell Wallace [podcast]Andrew's Reading List:Ta-Nehisi Coates: Between The World and MeN.K. JemisinEnvironmental Justice Organizations:We ActNew York City Environmental Justice AllianceT.E.J.A.S.Deep South Center for Environmental JusticeOther Links:The Audubon Society's Statement about what happened to Christian CooperBrentin's article, "In Ferguson, Walking While Black was a Crime"Brentin's article on Christian Cooper: "The Toxic Intersection of Racism and Public Space"
Rana el Kaliouby on what makes us human (and how brands can cash in on it)
Season 2, Ep. 3
90% of everything we say is communicated nonverbally. So can we ever get across how we really feel over chat apps, emails or conference calls? This week Damian talks to Rana el Kaliouby who, as founder and CEO of Affectiva, has pioneered a digital software that can read and analyze human emotion in real time. The pair discuss how tracking viewer response helps brands like Coke and Dove make better, more-inclusive ads, and why a future grounded in digital comms might see us emotionally regress.
Karan Wadhera on investing in cannabis and working with Snoop
Season 2, Ep. 2
Raking in billions of dollars in legal revenue (even during COVID-19), cannabis is one of the most sophisticated and tech-forward industries out there. This week Damian chats all things weed with renowned investor Karan Wadhera who, as managing partner of Casa Verde Capital, has seen first-hand how the industry can thrive. The pair discuss smart cannabis tech, doing business with Snoop and how to manage advertising for a product plagued with stigma.