Wharton Business Daily

Wharton Professor of Marketing Barbara Kahn recaps the week's marketing news and trends with Wharton Business Daily's Dan Loney.

Gene Lanzoni, Head of Enterprise Content for Guardian Life, joins the show to discuss Guardian Life's 12th Annual Workplace Benefits study and why economic and personal wellbeing is at its lowest levels since the report's inception.

Joanna Piacenza, Head of Industry Intelligence for Morning Consult, recently joined the show to discuss why Americans want to see companies stick up for their employees, not politics.

Wharton Associate Professor of Marketing Pinar Yildirim joins the show to discuss her new research on brand loyalty and shopping with technology.

John Coykendall, Deloitte's National Sector Leader for Industrial Products and Construction, joins the show to talk about the company's 2024 manufacturing outlook.

Wharton’s Corinne Low joins the show to discuss new research that demonstrates how home ownership factors into relationships and lends security in a marriage contract, with important policy implications.

Wharton Professor of Marketing Americus Reed joins the show to discuss the business of brand identity.

New research from Wharton’s Christian Terwiesch and research assistant Lennart Meincke pits ChatGPT-4 against The New York Times ethics column with surprising results.

Jonathan Strause, CEO of Invincible GG, joins the show to discuss the company's virtual horse racing game and new virtual sports and gaming products.