Wharton Business Daily
The Myths About Entrepreneurial Success
Associate Professor of Management Ethan Mollick talks about his new book, The Unicorn's Shadow: Combating the Dangerous Myths that Hold Back, Startups, Founders and Investors.
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This Week in Marketing with Wharton Professor Barbara Kahn20:18Wharton Professor of Marketing Barbara Kahn recaps the week's marketing news and trends with Wharton Business Daily's Dan Loney.
Workplace Wellbeing Is at a 12-year Low: Here's Why12:55Gene Lanzoni, Head of Enterprise Content for Guardian Life, joins the show to discuss Guardian Life's 12th Annual Workplace Benefits study and why economic and personal wellbeing is at its lowest levels since the report's inception.
Why Brands Should Put Out Statements About Their Company vs. The Most Recent Global Issue11:24Joanna Piacenza, Head of Industry Intelligence for Morning Consult, recently joined the show to discuss why Americans want to see companies stick up for their employees, not politics.
Alexa, Can You Do My Holiday Shopping? New Research Explores How Customers Use Technology to Shop09:12Wharton Associate Professor of Marketing Pinar Yildirim joins the show to discuss her new research on brand loyalty and shopping with technology.
What is the Manufacturing Outlook for 2024? A Review of Deloitte's Outlook19:47John Coykendall, Deloitte's National Sector Leader for Industrial Products and Construction, joins the show to talk about the company's 2024 manufacturing outlook.
Why Home Ownership Creates Stronger Marriages14:01Wharton’s Corinne Low joins the show to discuss new research that demonstrates how home ownership factors into relationships and lends security in a marriage contract, with important policy implications.
The Most Successful Brands are Making it Easy to Co-Create with Consumers10:48Wharton Professor of Marketing Americus Reed joins the show to discuss the business of brand identity.
Can ChatGPT Give Ethical Advice?12:40New research from Wharton’s Christian Terwiesch and research assistant Lennart Meincke pits ChatGPT-4 against The New York Times ethics column with surprising results.
Virtual Sports Betting: How NFTs Are Transforming Digital Horse Racing17:55Jonathan Strause, CEO of Invincible GG, joins the show to discuss the company's virtual horse racing game and new virtual sports and gaming products.