Wharton Business Daily
CannaBusiness: Marketing Marijuana
Business Radio Special: Host John Barkett speaks with Ricardo Baca, Founder of Grasslands (a content strategy firm) and thought leader in the legal cannabis space, and Elizabeth Hogan, VP of Brands for Willie Nelson's GCH Inc., to discuss the intricacies around marketing a federally illegal product, combating the stigma around marijuana products, and more. CannaBusiness: A Look at the Marijuana Industry examines the current and future state of the marijuana industry across a range of topics such as legal landscape, policy barriers, investing in cannabis, medical marijuana, and marketing a product that is still technically illegal at the federal level.
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Workplace Wellbeing Is at a 12-year Low: Here's Why12:55Gene Lanzoni, Head of Enterprise Content for Guardian Life, joins the show to discuss Guardian Life's 12th Annual Workplace Benefits study and why economic and personal wellbeing is at its lowest levels since the report's inception.
Why Brands Should Put Out Statements About Their Company vs. The Most Recent Global Issue11:24Joanna Piacenza, Head of Industry Intelligence for Morning Consult, recently joined the show to discuss why Americans want to see companies stick up for their employees, not politics.
Alexa, Can You Do My Holiday Shopping? New Research Explores How Customers Use Technology to Shop09:12Wharton Associate Professor of Marketing Pinar Yildirim joins the show to discuss her new research on brand loyalty and shopping with technology.
What is the Manufacturing Outlook for 2024? A Review of Deloitte's Outlook19:47John Coykendall, Deloitte's National Sector Leader for Industrial Products and Construction, joins the show to talk about the company's 2024 manufacturing outlook.
Why Home Ownership Creates Stronger Marriages14:01Wharton’s Corinne Low joins the show to discuss new research that demonstrates how home ownership factors into relationships and lends security in a marriage contract, with important policy implications.
The Most Successful Brands are Making it Easy to Co-Create with Consumers10:48Wharton Professor of Marketing Americus Reed joins the show to discuss the business of brand identity.
Can ChatGPT Give Ethical Advice?12:40New research from Wharton’s Christian Terwiesch and research assistant Lennart Meincke pits ChatGPT-4 against The New York Times ethics column with surprising results.
Virtual Sports Betting: How NFTs Are Transforming Digital Horse Racing17:55Jonathan Strause, CEO of Invincible GG, joins the show to discuss the company's virtual horse racing game and new virtual sports and gaming products.
How Consumers Will Keep Powering GDP Growth15:14Wharton's Nikolai Roussanov says the U.S. could round off 2023 with GDP growth of 2.5%-3% on the back of rising consumer spending and stable interest rates.