Share
Wharton Business Daily
CMO Spotlight: Peter Weingard and Catherine Hernandez-Blades
•
Hosts Catharine Hays and Jenny Rooney talk with Peter Weingard, VP of Brand Strategy and Content at West Elm, and Catherine Hernandez-Blades, Senior Vice President and Chief Brand Officer at Aflac, to find out more about their marketing and branding strategies on CMO Spotlight.
Business Radio Monthly Special! CMO Spotlight is by CMOs, for CMOs - and everyone else who wants to know what today's Chief Marketing Officers are thinking and doing, including where they are investing their time, energy, and resources for the future.
More episodes
View all episodes
Maintain Your "Cyber Hygiene": How to Protect Precious Personal Data From The Growing Danger of Cyber Attacks
12:35|Tresa Stephens, North American Head of Cyber at Allianz Global Corporate & Specialty (AGCS), joins the show to discuss why personal data is precious to hackers, how to lower the risk of cybercrime and maintain your "cyber hygiene", and why ransomware continues to be a threat.Building Stronger Family Offices By Sharing Knowledge and Securing the Future
11:25|Raffi Amit, Wharton Professor of Management and founder of the Wharton Global Family Alliance (WGFA), joins the show to discuss the objectives and key takeaways of the alliance's 2024 Family Office Survey. The Wharton Global Family Alliance is a unique academic-family business partnership established to enhance the marketplace advantage and the social wealth creation contributions of enterprising families through thought leadership, knowledge transfers, and the sharing of ideas and best practices among influential global families. The Global Family Alliance benefits from the support of sponsors such as EY.Kevin O'Leary Illustrates The Benefits of Tariffs for US Businesses
14:06|Kevin O'Leary, Chairman of O’Leary Ventures and Shark Tank's Mr. Wonderful, joins the show to discuss how tariffs will benefit US businesses and how they can potentially level the trade playing field with other countries.Bigger Hospitals, Better Care? Wharton Research Finds Benefits to a Larger Hospital Are Only Seen At Operational Level
10:44|Atul Gupta, Wharton Assistant Professor of Health Care Management, joins the show to discuss his research on smaller independent hospitals being bought out by larger hospital systems and how that impacts the quality of patient care and the overall operation.Holiday Spending Is Up $1,800 Per Household. Is It Real Joy or the Price Pain?
11:30|Stephen Rogers, Managing Director at Deloitte Insights Consumer Industry Center, joins the show to discuss why holiday retail spending is up per household, how online shopping wins the holiday season, and whether self-gifting will remain prominent since last year's report.Beyond Automation: The Job Skills AI Won't Be Able to Mimic
09:20|Allison Shrivastava, Indeed Economist, joins the show to discuss new data on which skills AI will replace, how it impacts workers, and which jobs will benefit the most from AI assistants.Automation Is Harming Low-skilled Workers and Possibly Their Voting Preferences
10:42|Automation is reducing job mobility for low-skilled workers and potentially influencing their political behavior, according to research from Wharton’s Pinar Yildirim.A Look Ahead: What's Next for the US Economy After the Presidential Election?
17:45|Chief Investment Strategist for North America at Russell Investments, Paul Eitelman, joins the show to discuss his thoughts on the US economy and markets, whether a soft landing is possible, and how the markets will react to the presidential election.Japan's Leadership Model for the Longer Term
22:02|Wharton professors Mike Useem and Harbir Singh join the show to talk about their new book, Resolute Japan, which explores how Japan's corporate leaders are focusing on the long term.