Wharton Business Daily
CMO Spotlight: Peter Weingard and Catherine Hernandez-Blades
Hosts Catharine Hays and Jenny Rooney talk with Peter Weingard, VP of Brand Strategy and Content at West Elm, and Catherine Hernandez-Blades, Senior Vice President and Chief Brand Officer at Aflac, to find out more about their marketing and branding strategies on CMO Spotlight.
Business Radio Monthly Special! CMO Spotlight is by CMOs, for CMOs - and everyone else who wants to know what today's Chief Marketing Officers are thinking and doing, including where they are investing their time, energy, and resources for the future.