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cover art for Harnessing Creativity to Drive Biomedical Innovation

Wharton Business Daily

Harnessing Creativity to Drive Biomedical Innovation

Hosts Nicolaj Siggelkow and Harbir Singh talk with the authors of the new book “Managing Discovery in the Life Sciences: Harnessing Creativity to Drive Biomedical Innovation” on Mastering Innovation. Authors are: Philip Rea, Professor of Biology at the University of Pennsylvania, Mark Pauly, Professor of Health Care Management and of Business Economics and Public Policy at the Wharton School, and Lawton R Burns (Rob), Professor of Health Care Management at the Wharton School.

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