Share

cover art for Marketing the Olympics & the Unique Challenges for Brands During the Tokyo Games

Wharton Business Daily

Marketing the Olympics & the Unique Challenges for Brands During the Tokyo Games

Eric Bradlow, Host of SiriusXM's Wharton Moneyball and Wharton Professor of Marketing, talks about marketing during the Olympics and the challenges brands - and athletes - faced this year specifically due to Covid. This interview originally aired as part of Wharton Business Daily's Olympics special.

More episodes

View all episodes