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Inside Apple's Design Process During the Golden Age of Steve Jobs

Ken Kocienda is a software engineer who worked at Apple for 15 years under the leadership of Steve Jobs. Ken joins host Harbir Singh on Mastering Innovation to discuss his new book, “Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs,” where he highlights his experiences at Apple working on the first versions of the Safari web browser, iPhone, iPad and Apple Watch.

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