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CMO Spotlight: The First 100 Days
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*NEW* Business Radio Monthly Special! CMO Spotlight is by CMOs, for CMOs - and everyone else who wants to know what today’s Chief Marketing Officers are thinking and doing, including where they are investing their time, energy, and resources for the future.
Hosts Catharine Hays and Jenny Rooney talk with Elizabeth Rutledge, CMO at American Express, and Jay Livingston, CMO at BARK/Bark Box, about what it's like for a new CMO's first 100 days in the role on CMO Spotlight.
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What Will Happen to the Fed's Independence if Trump is Reelected?
13:49Brian Feinstein, Wharton Assistant Professor of Legal Studies & Business Ethics, joins the show to discuss how key aspects of financial regulation will be overturned if former President Trump is reelected.Mental Health is Becoming Critical to Workplace Organizational Culture
09:26Erin Terkoski Young, Director of Health, Equity & Well-Being at WTW, joins the show to discuss how companies can focus on mental health.Is Influencer Marketing Worth It?
13:57Brands pay millions for mega-influencer endorsements, but new research from Wharton’s Ryan Dew and Raghuram Iyengar finds more followers don’t always yield the biggest bang for the buck.What Is the Role of Customers in the Gig Economy?
09:14Lindsey Cameron, Wharton Assistant Professor of Management, joins the show to discuss the gig economy and how it pits customers against workers.What Does the Labor Side of Manufacturing Need Over the Next Decade?
12:45John Coykendall, Deloitte's Vice Chair of US Industrial Products & Construction, joins the show to discuss hiring in the manufacturing sector.Why Extreme Temperatures Make Workers More Susceptible to Injuries
13:45Penn Assistant Professor Jisung Park joins the show to discuss his new book, Slow Burn: The Hidden Costs of a Warming World, in honor of Earth month.Should ESG Be Politicized? Why ESG Has Become an Easy Target
10:22Michael Maslansky, CEO of Maslansky & Partners, joins the show to discuss the political and fiscal debate over ESG.Can Intrapreneurship Help Close the Racial Wealth Gap?
10:39Black founders have long struggled for their place in the entrepreneurial ecosystem, but a new study from Wharton’s Tiantian Yang shows they are thriving in intrapreneurship.Understanding the Value of Networks for Mothers Reentering the Workforce
16:49Wharton Assistant Professor of Management Tiantian Yang joins the show to discuss workforce reentry for mothers and the way personal networks impact that process.