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cover art for Corporate Sunk Costs: What is Their Impact on a Company's Bottomline?

Wharton Business Daily

Corporate Sunk Costs: What is Their Impact on a Company's Bottomline?

Marius Guenzel, Wharton Assistant Professor of Finance, joins Wharton Business Daily to discuss the "sunk-cost" fallacy, his new research on the topic, and the mistake business leaders make in this area.

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