Wharton Business Daily

Eric Bradlow, Wharton Marketing Professor and Chair of the department, explores the financial future of women’s professional sports, emphasizing how WNBA players can enhance their total earning potential through personal branding, media exposure, and marketing opportunities beyond traditional league salaries.

Itay Goldstein, Wharton Professor of Finance and Economics, discusses how the Trump administration’s tariff announcements and debates over Federal Reserve independence have introduced uncertainty into financial markets, driving volatility and investor anxiety.

Joao Gomes, Professor of Finance and Senior Vice Dean of Research at the Wharton School, offers an in-depth analysis of the Trump administration’s tariff approach, its theoretical justifications, and the real-world consequences for trade, business strategy, and global economic stability.

Stefano Puntoni, Professor of Marketing and Co-Director of Wharton Human-AI Research, shares insights from his research on how consumers respond to collective layoffs—revealing that offshoring, more than automation, triggers stronger negative reactions due to perceived breaches in the social contract between firms and society.

Richard Shell, Wharton Professor of Business Ethics, Legal Studies, and Management, explores the negotiation tactics behind recent tariff implementations, drawing parallels between President Trump’s methods in business and his approach to global trade negotiations.

Peter Conti-Brown, Wharton Associate Professor of Financial Regulation & Legal Studies and Business Ethics, and author of Private Finance, Public Power: The History of Bank Supervision in America (set to be released June 24th), explores the increasing political scrutiny faced by the Fed, particularly under President Trump, and how this scrutiny could undermine the central bank's ability to respond effectively to economic challenges.

Eric Bradlow, Professor and Chair of the Marketing Department at the Wharton School and co-host of The Wharton Moneyball Postgame Podcast, explores the accelerating role of private equity in professional sports ownership, its potential move into college athletics, and the financial and fan-facing implications of these seismic shifts in the sports industry.

Witold Henisz, Vice Dean and Faculty Director of the ESG Initiative at the Wharton School, explores the evolving challenges and opportunities in ESG strategy, highlighting the ongoing shakeout, investment uncertainty, and the urgent need for coordinated climate action as Earth Day 2025 approaches.

Lori Rosenkopf, Wharton Vice Dean of Entrepreneurship, discusses her new book Unstoppable Entrepreneurs: Seven Paths for Unleashing Successful Startups and Creating Value Through Innovation, offering fresh perspectives on entrepreneurial success beyond media stereotypes.