Wharton Business Daily
Behind the IHOb Marketing Campaign
Brad Haley, CMO of IHOP, joins host Prof David Reibstein to discuss the decision making behind IHOP's recent temporary brand change to IHOb and whether they judge the strategy as a success on Measured Thoughts.
The Coronavirus Has the Upper-hand in the U.S.: Here's Why
Former CDC Director Dr. Tom Frieden talks about how the US can get control of the Coronavirus pandemic and where we are in the race for a vaccine that's both safe and effective.
What Will the Next Round of Coronavirus Relief Look Like?
Richard Prisinzano, Director of Policy Analysis for the Penn Wharton Budget Model, talks about the GOP's most recent proposal for financial support to assist the American public during the pandemic.