Wharton Business Daily
An In Depth Look at the History and Strategies Behind Black Friday - Part Two
Business Radio Hosts, Barbara Kahn and Dave Reibstein team up to kick off the holiday shopping season with an in-depth look at what retailers and consumers can expect on what has historically been one of the largest shopping days of the year – Black Friday. Does this nation-wide event have the same impact it once had? How are retailers strategizing to compete with Amazon? We'll chat with Jill Renslow, VP of Biz Dev and Marketing at Mall of America, about how they prepare for the holiday shopping season. We also speak with Sucharita Kodali, VP and Principal Retail Analyst at Forrester Research, about ecommerce, the coveted toy market, and how this year will measure up to years past. Then, the hosts will recap with their own thoughts about the evolution of Black Friday.