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Wharton's Americus Reed on The Power of Branding
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Business Radio Insights: Americus Reed, the Whitney M. Young Jr., Professor of Marketing at the Wharton School and host of Marketing Matters, discusses the key to Branding and developing a Brand Identity.
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Overwhelmed By Too Many Choices When Shopping? Wharton Retail Expert Says There's A Right Amount of Choices But Do They Meet Your Preferences?
08:53|Barbara Kahn, Wharton Professor of Marketing and Retail Expert, joins the show to discuss why shoppers may feel overwhelmed when faced with many options and what strategies retailers use to make shopping decisions easier for customers.Anchor Institutions Are Vital to Local Economies; Can the Communities Recover When They Close or Merge?
18:25|Pat Harker, Philadelphia Fed President, and Deborah Diamond, Director of Anchor Economy Initiative, join the show to discuss the Anchor Economy Initiative, which examines how hospitals and higher education institutions sustain jobs, drive economic growth, and support equitable regional development in 524 regions across the U.S.Your Pride Could Affect Your Workplace Reputation. Wharton Research Examines Why Your Pride Level Does Not Always Show Your Competence
11:45|Rebecca Schaumberg, Wharton Professor of Operations, Information and Decisions, joins the show to discuss her research on how expressing pride does not always make a person seem more competent and its implications for the workplace.The New Sports Economy: Where Fans and Business Converge
19:49|President of Media and New Enterprises for Monumental Sports & Entertainment, Zach Leonsis, joins the show to discuss the evolution of sports enterprises, how the fan experience influences the enterprise strategy and accessibility of sports programming.The Tariff Toolkit: Wharton Professor Shares Essential Strategies for Business Leaders
08:47|Morris Cohen, Wharton Professor of Manufacturing and Logistics in the Operations, Information and Decisions Department, joins the show to discuss strategies and counsel for how companies should react to potential future tariffs.How Culture Fuels Entrepreneurship Around the World
12:07|Associate professor of management Valentina Assenova discusses new research on how the buildout of entrepreneurism varies in various countries and cultures.Beyond the 9-to-5: Are Office Friendships Worth the Risk?
13:49|KPMG Vice Chair of Talent and Culture, Sandy Torchia, joins the show to discuss KPMG's Friends at Work Survey, exploring the dynamics of workplace friendships, the impact of remote work, and the differences in relationship-building experienced by BIPOC and women colleagues.Maintain Your "Cyber Hygiene": How to Protect Precious Personal Data From The Growing Danger of Cyber Attacks
12:35|Tresa Stephens, North American Head of Cyber at Allianz Global Corporate & Specialty (AGCS), joins the show to discuss why personal data is precious to hackers, how to lower the risk of cybercrime and maintain your "cyber hygiene", and why ransomware continues to be a threat.Building Stronger Family Offices By Sharing Knowledge and Securing the Future
11:25|Raffi Amit, Wharton Professor of Management and founder of the Wharton Global Family Alliance (WGFA), joins the show to discuss the objectives and key takeaways of the alliance's 2024 Family Office Survey. The Wharton Global Family Alliance is a unique academic-family business partnership established to enhance the marketplace advantage and the social wealth creation contributions of enterprising families through thought leadership, knowledge transfers, and the sharing of ideas and best practices among influential global families. The Global Family Alliance benefits from the support of sponsors such as EY.