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Visionary Minds
[TEASER] 🇫🇷 La pub face à ses dérives: la révolution Balance Ton Agency (Anne Boistard)
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Dans cet épisode de Visionary Minds, je reçois Anne Boistard, fondatrice de Balance Ton Agency. Lancé en 2020 après un burnout, son compte est devenu un espace de libération de la parole sur le harcèlement et les dérives de culture interne dans le monde des agences.
On parle de son process de vérification (et de pourquoi elle attend des témoignages concordants avant de publier), de ce qui a vraiment bougé — ou pas — depuis #MeToo, et de la différence entre une agence qui change et une agence qui “communique”.
Et puis il y a l’envers du dĂ©cor : pressions, procĂ©dures, invisibilisation, et mĂŞme le risque très concret de dĂ©pendre d’une plateforme comme Meta quand on porte ce type de sujet.Â
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🇫🇷 La pub face à ses dérives: la révolution Balance Ton Agency (Anne Boistard)
53:41|Dans cet Ă©pisode de Visionary Minds, je reçois Anne Boistard, fondatrice de Balance Ton Agency. LancĂ© en 2020 après un burnout, son compte est devenu un espace de libĂ©ration de la parole sur le harcèlement et les dĂ©rives de culture interne dans le monde des agences.On parle de son process de vĂ©rification (et de pourquoi elle attend des tĂ©moignages concordants avant de publier), de ce qui a vraiment bougĂ© — ou pas — depuis #MeToo, et de la diffĂ©rence entre une agence qui change et une agence qui “communique”.Et puis il y a l’envers du dĂ©cor : pressions, procĂ©dures, invisibilisation, et mĂŞme le risque très concret de dĂ©pendre d’une plateforme comme Meta quand on porte ce type de sujet.Â
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🇺🇸 [TEASER] The LANEIGE Playbook - K-Beauty After Hypergrowth
01:30|Visionary Minds is a beauty and luxury strategy podcast exploring how modern brands scale with substance in a world driven by culture, commerce, and speed.Produced by Dix Sept Paris, a communication agency specialized in luxury and beauty — based in Paris and now in the United States — the show features founders, CMOs, and senior executives shaping the future of global beauty.From K-Beauty to luxury skincare, from cultural marketing to go-to-market strategy, each episode unpacks the real decisions behind brand growth, global expansion, and long-term equity.For marketers, founders, and brand leaders building what’s next in beauty.
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