Visionary Minds

As another season of Visionary Minds comes to a close, I wanted to take a moment to simply say... thank you.Thank you for listening, sharing our conversations, recommending inspiring guests, and being part of this incredible journey.In this special season finale, I reflect on what Visionary Minds is all about: creating honest, long-form conversations with the people shaping the future of brands, business, creativity and leadership.I also look back at our latest episode with Kiran Haslam, former Chief Marketing Officer of Diriyah Company, who shared his experience helping build the marketing vision behind one of the world's largest giga-projects.And this is only the beginning.We'll be back this fall with a brand-new season featuring exceptional guests from India, Qatar, the United States, Europe, Africa and beyond.Until then, have a wonderful summer.Stay curious, keep learning, and I'll see you soon for a new season of Visionary Minds.

What does it take to build desire for a place that doesn't fully exist yet?In this episode of Visionary Minds, Wilfried Klucsar sits down with Kiran Jay Haslam, the marketing leader behind Diriyah, Saudi Arabia's $63 billion giga-project and one of the world's most ambitious urban developments.Together, they explore how you build a global brand from a blank canvas, why marketing is closer to anthropology than advertising, and how heritage, culture and human emotion can shape the future of cities.Kiran also shares his philosophy on modern luxury, revealing why he believes the greatest luxury today isn't wealth—it's time.A conversation about branding, leadership, Saudi Arabia's transformation, and what it really means to create desire.

What does it take to build desire for a place that doesn't fully exist yet?In this episode of Visionary Minds, Wilfried Klucsar sits down with Kiran Jay Haslam, the marketing leader behind Diriyah, Saudi Arabia's $63 billion giga-project and one of the world's most ambitious urban developments.Together, they explore how you build a global brand from a blank canvas, why marketing is closer to anthropology than advertising, and how heritage, culture and human emotion can shape the future of cities.Kiran also shares his philosophy on modern luxury, revealing why he believes the greatest luxury today isn't wealth—it's time.A conversation about branding, leadership, Saudi Arabia's transformation, and what it really means to create desire.

The luxury industry is not going through a rough patch. It is going through a structural reckoning. And most brands are still waiting for things to go back to the way they were. They won't.In this episode, we sit down with Professor Dr. Daniel Langer (CEO of Équité), Executive Professor of Luxury Strategy at Pepperdine and NYU, and one of the most direct voices in the industry to talk about his brand new report: The Cost of Waiting.We get into why 80% of luxury brands are optimizing for the short term at the expense of everything else, what China is really telling us about the future of the category, and why being expensive is not the same as being luxury.If you recognize your brand in this conversation that's exactly the point.--Équité Luxury Report 2026-2030 https://equitebrands.com/equiteluxuryreport20262030My substack https://daniellanger.substack.com/Instagram @drdaniellangerLinkedin https://www.linkedin.com/in/drlanger/Contact: contact@equitebrands.com

The luxury industry is not going through a rough patch. It is going through a structural reckoning. And most brands are still waiting for things to go back to the way they were. They won't.In this episode, we sit down with Professor Dr. Daniel Langer — CEO of Équité, Executive Professor of Luxury Strategy at Pepperdine and NYU, and one of the most direct voices in the industry — to talk about his brand new report: The Cost of Waiting.We get into why 80% of luxury brands are optimizing for the short term at the expense of everything else, what China is really telling us about the future of the category, and why being expensive is not the same as being luxury.If you recognize your brand in this conversation — that's exactly the point.-Équité Luxury Report 2026-2030 https://equitebrands.com/equiteluxuryreport20262030My substack https://daniellanger.substack.com/Instagram @drdaniellangerLinkedin https://www.linkedin.com/in/drlanger/Contact: contact@equitebrands.com

In this episode of Visionary Minds, we welcome Anastasia Shtompel, a New York-based marketing and brand strategy expert, founder of Shtompel Marketing & Brand, and member of the Forbes Communications Council.Anastasia explores the future of influencer marketing and why the old model of paying creators for one-off visibility is starting to break down. For years, brands used influencers as shortcuts to attention: one post, one audience, one campaign, and the hope that visibility would turn into sales. But today, attention is no longer enough.In this conversation, Anastasia explains why brands need to move from isolated influencer campaigns to creator ecosystems built on trust, relevance, data, and conversion. We discuss affiliate-driven creator programs, ambassador marketing, creator commerce, and the rise of creator flywheels — systems where content does not simply create awareness, but also drives learning, performance, and long-term brand growth.This episode is for CMOs, founders, marketers, and brand leaders who want to understand where influence is going next — and why the future will not belong to brands chasing viral moments, but to those building repeatable systems for trust, credibility, and growth.Produced by Dix Sept Paris.

À l’heure où l’IA rebat les cartes du travail, de l’éducation et de la création, que vaut encore un diplôme ? Et surtout : qu’est-ce qui gardera de la valeur dans un monde d’abondance ? Dans cet épisode de Visionary Minds, Olivier Babeau livre une analyse forte sur la jeunesse, les débuts de carrière, la place des juniors, la transformation du travail et ce que l’intelligence artificielle change déjà dans notre rapport au savoir, à l’effort et à la réussite. Une conversation lucide, dense et essentielle sur le déplacement de la valeur.