Visionary Minds

What does it take to build desire for a place that doesn't fully exist yet?In this episode of Visionary Minds, Wilfried Klucsar sits down with Kiran Jay Haslam, the marketing leader behind Diriyah, Saudi Arabia's $63 billion giga-project and one of the world's most ambitious urban developments.Together, they explore how you build a global brand from a blank canvas, why marketing is closer to anthropology than advertising, and how heritage, culture and human emotion can shape the future of cities.Kiran also shares his philosophy on modern luxury, revealing why he believes the greatest luxury today isn't wealth—it's time.A conversation about branding, leadership, Saudi Arabia's transformation, and what it really means to create desire.

The luxury industry is not going through a rough patch. It is going through a structural reckoning. And most brands are still waiting for things to go back to the way they were. They won't.In this episode, we sit down with Professor Dr. Daniel Langer (CEO of Équité), Executive Professor of Luxury Strategy at Pepperdine and NYU, and one of the most direct voices in the industry to talk about his brand new report: The Cost of Waiting.We get into why 80% of luxury brands are optimizing for the short term at the expense of everything else, what China is really telling us about the future of the category, and why being expensive is not the same as being luxury.If you recognize your brand in this conversation that's exactly the point.--Équité Luxury Report 2026-2030 https://equitebrands.com/equiteluxuryreport20262030My substack https://daniellanger.substack.com/Instagram @drdaniellangerLinkedin https://www.linkedin.com/in/drlanger/Contact: contact@equitebrands.com

The luxury industry is not going through a rough patch. It is going through a structural reckoning. And most brands are still waiting for things to go back to the way they were. They won't.In this episode, we sit down with Professor Dr. Daniel Langer — CEO of Équité, Executive Professor of Luxury Strategy at Pepperdine and NYU, and one of the most direct voices in the industry — to talk about his brand new report: The Cost of Waiting.We get into why 80% of luxury brands are optimizing for the short term at the expense of everything else, what China is really telling us about the future of the category, and why being expensive is not the same as being luxury.If you recognize your brand in this conversation — that's exactly the point.-Équité Luxury Report 2026-2030 https://equitebrands.com/equiteluxuryreport20262030My substack https://daniellanger.substack.com/Instagram @drdaniellangerLinkedin https://www.linkedin.com/in/drlanger/Contact: contact@equitebrands.com

In this episode of Visionary Minds, we welcome Anastasia Shtompel, a New York-based marketing and brand strategy expert, founder of Shtompel Marketing & Brand, and member of the Forbes Communications Council.Anastasia explores the future of influencer marketing and why the old model of paying creators for one-off visibility is starting to break down. For years, brands used influencers as shortcuts to attention: one post, one audience, one campaign, and the hope that visibility would turn into sales. But today, attention is no longer enough.In this conversation, Anastasia explains why brands need to move from isolated influencer campaigns to creator ecosystems built on trust, relevance, data, and conversion. We discuss affiliate-driven creator programs, ambassador marketing, creator commerce, and the rise of creator flywheels — systems where content does not simply create awareness, but also drives learning, performance, and long-term brand growth.This episode is for CMOs, founders, marketers, and brand leaders who want to understand where influence is going next — and why the future will not belong to brands chasing viral moments, but to those building repeatable systems for trust, credibility, and growth.Produced by Dix Sept Paris.

Dans cet épisode de Visionary Minds, je reçois Anne Boistard, fondatrice de Balance Ton Agency. Lancé en 2020 après un burnout, son compte est devenu un espace de libération de la parole sur le harcèlement et les dérives de culture interne dans le monde des agences.On parle de son process de vérification (et de pourquoi elle attend des témoignages concordants avant de publier), de ce qui a vraiment bougé — ou pas — depuis #MeToo, et de la différence entre une agence qui change et une agence qui “communique”.Et puis il y a l’envers du décor : pressions, procédures, invisibilisation, et même le risque très concret de dépendre d’une plateforme comme Meta quand on porte ce type de sujet. 

Dans cet épisode de Visionary Minds, je reçois Anne Boistard, fondatrice de Balance Ton Agency. Lancé en 2020 après un burnout, son compte est devenu un espace de libération de la parole sur le harcèlement et les dérives de culture interne dans le monde des agences.On parle de son process de vérification (et de pourquoi elle attend des témoignages concordants avant de publier), de ce qui a vraiment bougé — ou pas — depuis #MeToo, et de la différence entre une agence qui change et une agence qui “communique”.Et puis il y a l’envers du décor : pressions, procédures, invisibilisation, et même le risque très concret de dépendre d’une plateforme comme Meta quand on porte ce type de sujet. 

In this episode of Visionary Minds, Alexis Amann, Chief Data Officer at Luxurynsight, takes us inside the forces transforming the fragrance industry. From the rise of Gen Z and the acceleration of the U.S. market to premiumisation, e-commerce, Asia-Pacific, and the scent trends dominating social media, this conversation reveals why fragrance has become one of beauty’s most powerful growth engines. A sharp, data-driven perspective on desire, culture, and the future of the market.