UX Cake

Share

UX Writing - with Laura Costantino

Season 3, Ep. 50

In this episode of the UX Cake podcast, we’re bringing you lots of great information about UX writing as a specialty within UX. In this special Ask Me Anything format we cover some of the most useful soft skills for a career in UX writing, hard skills that are transferable from other industries, ideas on how to upskill your UX writing, finding a mentor, and career trajectories for UX writers.


My guest is Laura Costantino (they/them), a senior UX writer at Google. For the past 10 years, Laura has worked at the intersection of editorial marketing and strategy. They fully transitioned into UX content about three years ago and now, as someone who went through a career change, Laura is dedicated to helping other people of all backgrounds transition into UX while also being committed to developing content design and strategy as pivotal parts of the UX discipline.


Resources

Strategic Writing for UX, Torrey Podmajersky

Content Strategy for the Web, Kristina Halvorson

Content Strategy Toolkit, Meghan Casey

Working in Content

Content + UX slack


Mentoring platforms

ADP List

UX Coffee Hours

Design Buddies

Hexagon Mentorship program


Connect with Laura Costantino

Linkedin

Website

Twitter


********

If you enjoy this podcast, there are some really simple ways you can help us: 


Connect with UX Cake!

More Episodes

7/5/2022

Scaling UX Research : Democratization 2.0

Season 3, Ep. 51
Scaling user research, means doing more, doing more research, and doing more with user research, through democratization, or enablement.Democratization in UX, is a topic of controversy, yet this episode is a conversation and not My an argument debate. I think partially because the term democratization and the concept of democratization really has some baggage.Instead of having to spend your time evangelizing the importance of research, which takes up a lot of a lot of time, you are able to spend your time enabling research through systems, infrastructure and tooling. After a long and winding career journey (from eLearning designer, to product manager, to UXer), Roberta now leads the User Research team at User Interviews, where she conducts strategic research projects and creates scalable systems and resources for democratization.She’s researched and designed experiences for communities of learners, educators, and enterprise clients at companies like Year Up, edX, Pluralsight, The Predictive Index, and more.At her core, she’s an infectiously curious and adaptive leader who loves bringing teammates closer to customer insights. She values learning and community and derives the most joy from mentoring, coaching, and enabling others.In her free time, she’s a Career & Wellness Coach at Learn Mindfully and enjoys gardening, storytelling, and cooking. She’s based in Boston, MA with her partner and two cats.LinksArticle - Scaling Research / Democratization 2.0User Interviews intro promo - get 3 free participantsRoberta DombrowskiWebsiteLinked In ********If you enjoy this podcast, there are some really simple ways you can help us:follow us on twitter-like and reshare our postssubscribe to the newsletterfor updates and bonus contentshare this episode, or any of our episodes, with a friend.rate & review us on Apple Podcast or iTunes on desktop!Connect with UX Cake!leigharredondo.com|Facebook|Twitter|Instagram|Linked In
6/7/2022

Show Me What It Means - with Thomas Watkins

Season 3, Ep. 49
This episode is all about creating meaning from data, and making it easy for your audience to understand by making it visual. We can apply the same principles we use to design dashboards to presentations - whether you’re communicating design concepts (and the data-driven decisions behind your design) or user research findings. I had such a great time talking with my guest Thomas Watkins about how to show meaning using data, I know the term ‘data visualization’ sounds a little overwhelming to some people in UX, if you aren’t designing dashboards. But it doesn’t need to be.I think we did a pretty good job of making data visualization accessible for any level of data interest in the episode.Everyone in UX should be using data - whether you’re in design or research or PM or developer or marketing - and using data in a visual way to communicate important information to the person reading it. If you create presentations, for your design or for your research, if you have any opportunity to use data to explain your design or research recommendations… this episode has great information for you. Whether you are data-curious or data-shy or you lean in the data geek direction like me. I learned some great guidelines about making data visual in more effective ways, and I’ll bet you will too, even if your eyes glaze over at terms like “magnitude comparison” or “scatter plot.” I love how Thomas talks about explaining the context of the numbers, and not just ‘decorating’ numbers with meaningless donut graphs, one of my pet peeves!Thomas Watkins is the founder of 3 Leaf consulting, a design collective that combines psychology and design principles to create usable products and services. Thomas is a thought leader, speaker and industry practitioner in Houston TX. The scope of his work has included interface design for mobile, SaaS system architecture, usability research, and data visualization.LINKShttps://www.3leaf.consulting/https://www.instagram.com/3leafmethodhttps://www.linkedin.com/in/watkinsthomas/Show Link - Graph Selection Matrixhttps://www.perceptualedge.com/articles/misc/Graph_Selection_Matrix.pdfIf you enjoy this podcast, there are some really simple ways you can help us:follow us on twitteror on Linked In -like and reshare our postssubscribe to the newsletterfor updates and bonus contentshare this episode, or any of our episodes, with a friend.rate & review us on Apple Podcast or iTunes on desktop!ListenApple|Spotify|Google|Website
5/3/2022

Influencing without Authority

Season 3, Ep. 48
Increasing our influence also increases the impact our work can have. This is especially important in user experience design and research… when not everyone we work with may have the same user obsession as we do, so it sometimes takes extra effort to see the impact we want.Often the UX folks are not the ultimate authority in the room, or on a project.And then add to that the fact that others’ bias can also undermine your authority - biasis about gender, race, age, disability…I had a chance to talk about all of this with 3 other UX experts, Hana Nagel, Real Canty, and Ashby Hayes. We covered a lot of ground. And, because we recorded in front of a live audience, you’ll also get a chance to hear the very powerful Q & A session which is the last half of this longer-than usual episode. This episode was originally published in 2019, and it remains one of UX Cake’s top-downloaded episodes, episode 31. There is also an unedited video of the panel on our UX Cake YouTube channel.Hana Nagel is UX Manager @ Deloitte Digital, Real Canty is Sr User researcher @ Google, Ashby Hayes is SVP of product & design at Potato, a digital product agency. ********If you enjoy this podcast, there are some really simple ways you can help us:follow us on twitter-like and reshare our postssubscribe to the newsletterfor updates and bonus contentshare this episode, or any of our episodes, with a friend.rate & review us on Apple Podcast or iTunes on desktop!ListenApple|Spotify|Google|WebsiteConnect with UX Cake!leigharredondo.com|Facebook|Twitter|Instagram|Linked In