UX Cake

7/19/2022

(Best of) Leveling up with UX Strategy

Season 3, Ep. 52
Level up with UX StrategyIn this episode of UX Cake Podcast, we discuss how you can create a UX strategy for better outcomes for your users, and the products or services you help create.There are many different perceptions about what UX Strategy actually is. My guest Jaime Levy - who wrote the book "UX Strategy" - defines as the intersection between business strategy and UX design, with a key component being early and continuous validation of the value proposition with customers. It’s a high-level plan of how your product or feature is going to achieve the business goals.Jaime Levy is a UX/product strategist, author, and public speaker based in Los Angeles and Berlin. Her passion is to help business leaders and internal teams transform their product visions into innovative digital solutions that customers want. Jaime also offers public/private workshops, and online masterclasses, and speaks at design and innovation conferences worldwide. Her best-selling O’Reilly Media book is called UX Strategy: Product Strategy Techniques for Devising Innovative Digital Solutions. The book presents a solid framework for the practice, which lies at the intersection of UX design and business strategy.ResourcesJamie LevyWebsiteLinked In MediumTwitterUX Strategy: How to Devise Innovative Digital Products that People Want********If you enjoy this podcast, there are some really simple ways you can help us:follow us on twitter-like and reshare our postssubscribe to the newsletterfor updates and bonus contentshare this episode, or any of our episodes, with a friend.rate & review us on Apple Podcast or iTunes on desktop!Connect with UX Cake!leigharredondo.com|Facebook|Twitter|Instagram|Linked In
7/5/2022

Scaling UX Research : Democratization 2.0

Season 3, Ep. 51
Scaling user research, means doing more, doing more research, and doing more with user research, through democratization, or enablement.Democratization in UX, is a topic of controversy, yet this episode is a conversation and not My an argument debate. I think partially because the term democratization and the concept of democratization really has some baggage.Instead of having to spend your time evangelizing the importance of research, which takes up a lot of a lot of time, you are able to spend your time enabling research through systems, infrastructure and tooling. After a long and winding career journey (from eLearning designer, to product manager, to UXer), Roberta now leads the User Research team at User Interviews, where she conducts strategic research projects and creates scalable systems and resources for democratization.She’s researched and designed experiences for communities of learners, educators, and enterprise clients at companies like Year Up, edX, Pluralsight, The Predictive Index, and more.At her core, she’s an infectiously curious and adaptive leader who loves bringing teammates closer to customer insights. She values learning and community and derives the most joy from mentoring, coaching, and enabling others.In her free time, she’s a Career & Wellness Coach at Learn Mindfully and enjoys gardening, storytelling, and cooking. She’s based in Boston, MA with her partner and two cats.LinksArticle - Scaling Research / Democratization 2.0User Interviews intro promo - get 3 free participantsRoberta DombrowskiWebsiteLinked In ********If you enjoy this podcast, there are some really simple ways you can help us:follow us on twitter-like and reshare our postssubscribe to the newsletterfor updates and bonus contentshare this episode, or any of our episodes, with a friend.rate & review us on Apple Podcast or iTunes on desktop!Connect with UX Cake!leigharredondo.com|Facebook|Twitter|Instagram|Linked In
6/22/2022

UX Writing - with Laura Costantino

Season 3, Ep. 50
In this episode of the UX Cake podcast, we’re bringing you lots of great information about UX writing as a specialty within UX. In this special Ask Me Anything format we cover some of the most useful soft skills for a career in UX writing, hard skills that are transferable from other industries, ideas on how to upskill your UX writing, finding a mentor, and career trajectories for UX writers.My guest is Laura Costantino (they/them), a senior UX writer at Google. For the past 10 years, Laura has worked at the intersection of editorial marketing and strategy. They fully transitioned into UX content about three years ago and now, as someone who went through a career change, Laura is dedicated to helping other people of all backgrounds transition into UX while also being committed to developing content design and strategy as pivotal parts of the UX discipline.ResourcesStrategic Writing for UX, Torrey Podmajersky Content Strategy for the Web, Kristina Halvorson Content Strategy Toolkit, Meghan Casey Working in Content Content + UX slack Mentoring platformsADP List UX Coffee Hours Design Buddies Hexagon Mentorship program Connect with Laura CostantinoLinkedinWebsiteTwitter********If you enjoy this podcast, there are some really simple ways you can help us:follow us on twitter-like and reshare our postssubscribe to the newsletterfor updates and bonus contentshare this episode, or any of our episodes, with a friend.rate & review us on Apple Podcast or iTunes on desktop!Connect with UX Cake!leigharredondo.com|Facebook|Twitter|Instagram|Linked In
6/7/2022

Show Me What It Means - with Thomas Watkins

Season 3, Ep. 49
This episode is all about creating meaning from data, and making it easy for your audience to understand by making it visual. We can apply the same principles we use to design dashboards to presentations - whether you’re communicating design concepts (and the data-driven decisions behind your design) or user research findings. I had such a great time talking with my guest Thomas Watkins about how to show meaning using data, I know the term ‘data visualization’ sounds a little overwhelming to some people in UX, if you aren’t designing dashboards. But it doesn’t need to be.I think we did a pretty good job of making data visualization accessible for any level of data interest in the episode.Everyone in UX should be using data - whether you’re in design or research or PM or developer or marketing - and using data in a visual way to communicate important information to the person reading it. If you create presentations, for your design or for your research, if you have any opportunity to use data to explain your design or research recommendations… this episode has great information for you. Whether you are data-curious or data-shy or you lean in the data geek direction like me. I learned some great guidelines about making data visual in more effective ways, and I’ll bet you will too, even if your eyes glaze over at terms like “magnitude comparison” or “scatter plot.” I love how Thomas talks about explaining the context of the numbers, and not just ‘decorating’ numbers with meaningless donut graphs, one of my pet peeves!Thomas Watkins is the founder of 3 Leaf consulting, a design collective that combines psychology and design principles to create usable products and services. Thomas is a thought leader, speaker and industry practitioner in Houston TX. The scope of his work has included interface design for mobile, SaaS system architecture, usability research, and data visualization.LINKShttps://www.3leaf.consulting/https://www.instagram.com/3leafmethodhttps://www.linkedin.com/in/watkinsthomas/Show Link - Graph Selection Matrixhttps://www.perceptualedge.com/articles/misc/Graph_Selection_Matrix.pdfIf you enjoy this podcast, there are some really simple ways you can help us:follow us on twitteror on Linked In -like and reshare our postssubscribe to the newsletterfor updates and bonus contentshare this episode, or any of our episodes, with a friend.rate & review us on Apple Podcast or iTunes on desktop!ListenApple|Spotify|Google|Website
5/3/2022

Influencing without Authority

Season 3, Ep. 48
Increasing our influence also increases the impact our work can have. This is especially important in user experience design and research… when not everyone we work with may have the same user obsession as we do, so it sometimes takes extra effort to see the impact we want.Often the UX folks are not the ultimate authority in the room, or on a project.And then add to that the fact that others’ bias can also undermine your authority - biasis about gender, race, age, disability…I had a chance to talk about all of this with 3 other UX experts, Hana Nagel, Real Canty, and Ashby Hayes. We covered a lot of ground. And, because we recorded in front of a live audience, you’ll also get a chance to hear the very powerful Q & A session which is the last half of this longer-than usual episode. This episode was originally published in 2019, and it remains one of UX Cake’s top-downloaded episodes, episode 31. There is also an unedited video of the panel on our UX Cake YouTube channel.Hana Nagel is UX Manager @ Deloitte Digital, Real Canty is Sr User researcher @ Google, Ashby Hayes is SVP of product & design at Potato, a digital product agency. ********If you enjoy this podcast, there are some really simple ways you can help us:follow us on twitter-like and reshare our postssubscribe to the newsletterfor updates and bonus contentshare this episode, or any of our episodes, with a friend.rate & review us on Apple Podcast or iTunes on desktop!ListenApple|Spotify|Google|WebsiteConnect with UX Cake!leigharredondo.com|Facebook|Twitter|Instagram|Linked In
3/29/2022

Transitioning Into User Research with Eniola Abioye

Season 3, Ep. 46
Have you found interest in User Research, but are unsure if a career change is possible?Today I'm talking to Eniola Abioye, a Sr. User Researcher at Meta, specifically about transitioning into user-focused or design research from research-related backgrounds in other disciplines. Eniola herself came from biotechnology before moving into the design research space.Eniola has a passion for helping others figure out how to utilize their existing experience, and to learn through doing, getting relevant experience in the real world to create a fulfilling career in UX without necessarily going back to school.Eniola Abioye currently conducts impactful user research with cross-functional teams at Meta. She began her people research career at Branding Science, an agency in the biotechnology space, and later moved on to advance Design Thinking at Kaiser Permanente. She then designed a research strategy and led research across a digital platform at Silicon Valley Bank. Outside of her full-time position, Eniola provides career coaching to other UX Researchers and leads UX projects with social justice organizations in her community. She’s excited to share how UX Researchers are uniquely positioned to drive inclusive and accessible innovation in tech.Connect with Eniola AbioyeLinkedinWebsite Instagram********If you enjoy this podcast, there are some really simple ways you can help us:follow us on twitter-like and reshare our postssubscribe to the newsletterfor updates and bonus contentshare this episode, or any of our episodes, with a friend.rate & review us on Apple Podcast or iTunes on desktop!ListenApple|Spotify|Google|WebsiteConnect with UX Cake!leigharredondo.com|Facebook|Twitter|Instagram|Linked In
3/15/2022

UX Strategy Sprints with Craig Nishizaki

Season 3, Ep. 45
This week we're talking about UX Strategy, and UX Strategy Sprints. The term UX Strategy gets defined in different ways by experts across our discipline. I like to define UX Strategy at it’s simplest, highest level as identifying business objectives and user needs to create a vision that aligns those two things. And while that might sound simple, getting to that vision for a product or a service is anything but simple. My guest today is Craig Nishizaki, Head of Business for UpTop, a User Experience Design and Development agency based in Seattle. Craig's perspective coming from the business side of UX can really help us understand how to sell and drive the creation of UX Strategies at organizations that might not be familiar with the true value of UX.Connect with CraigLinkedinUpTopCraig Nishizaki is Head of Business for UpTop, a User Experience Design and Development agency based in Seattle.Over the past 12 years Craig has worked on the business-side of UX: in business development, account direction, strategy, and leadership. In that time, Craig has honed his understanding of the value of UX and how to convey that value to business leaders, to help them create change, innovation, and impact for their organizations.Seeing UX through the lens of a business leader, identifying how to reduce friction and create value are what Craig loves about what he does on a daily basis. "Gaining a solid understanding of the problems that a new solution, technology or approach can solve, effectively communicating that value proposition, and seeing our clients realize the positive results really stirs my cocoa!"********If you enjoy this podcast, there are some really simple ways you can help us:follow us on twitter-like and reshare our postssubscribe to the newsletterfor updates and bonus contentshare this episode, or any of our episodes, with a friend.rate & review us on Apple Podcast or iTunes on desktop!ListenApple|Spotify|Google|WebsiteConnect with UX Cake!leigharredondo.com|Facebook|Twitter|Instagram|Linked In
3/9/2022

Deep Listening with Indi Young

Season 3, Ep. 44
If we want to make products and services that people want and use, we have to talk to those people. Whether you’re involved in product strategy, UX, development, marketing, any part of building products or a business or a service – you’ve got to understand what your audience or user’s goals, what will really serve their needs, what motivates them. And how do we do that? We talk to them. More importantly, we listen to them talk. So, how do we get them to talk about what’s really most important to them? Today we’re going to explore a different approach than what you might be used to in user research. It's focused on getting into someone's most inner unconscious purpose and motivations, and this will help you identify the most important opportunities to act on. Indi Young, is a researcher who coaches, writes, speaks, and teaches about inclusive product strategy. Her books on mental models and empathy are widely known & respected, and personally I've been a fan of hers for years and I have learned so much from her. She's developed this approach of deep listening over many years, she offers training and coaching in it, and now she's written a book about Deep Listening called Time to Listen.Order Indi’s book here: https://indiyoung.com/books-time-to-listen/Get training by Indi on Deep Listening: https://indiyoung.com/courses-list/Connect with Indi Young Website LinkedinTwitter********If you enjoy this podcast, there are some really simple ways you can help us:follow us on twitter-like and reshare our postssubscribe to the newsletterfor updates and bonus contentshare this episode, or any of our episodes, with a friend.rate & review us on Apple Podcast or iTunes on desktop!ListenApple|Spotify|Google|WebsiteConnect with UX Cake!leigharredondo.com|Facebook|Twitter|Instagram|Linked In