UX Cake

5/3/2022

Influencing without Authority

Season 3, Ep. 48
Increasing our influence also increases the impact our work can have. This is especially important in user experience design and research… when not everyone we work with may have the same user obsession as we do, so it sometimes takes extra effort to see the impact we want.Often the UX folks are not the ultimate authority in the room, or on a project.And then add to that the fact that others’ bias can also undermine your authority - biasis about gender, race, age, disability…I had a chance to talk about all of this with 3 other UX experts, Hana Nagel, Real Canty, and Ashby Hayes. We covered a lot of ground. And, because we recorded in front of a live audience, you’ll also get a chance to hear the very powerful Q & A session which is the last half of this longer-than usual episode. This episode was originally published in 2019, and it remains one of UX Cake’s top-downloaded episodes, episode 31. There is also an unedited video of the panel on our UX Cake YouTube channel.Hana Nagel is UX Manager @ Deloitte Digital, Real Canty is Sr User researcher @ Google, Ashby Hayes is SVP of product & design at Potato, a digital product agency. ********If you enjoy this podcast, there are some really simple ways you can help us:follow us on twitter-like and reshare our postssubscribe to the newsletterfor updates and bonus contentshare this episode, or any of our episodes, with a friend.rate & review us on Apple Podcast or iTunes on desktop!ListenApple|Spotify|Google|WebsiteConnect with UX Cake!leigharredondo.com|Facebook|Twitter|Instagram|Linked In
3/29/2022

Transitioning Into User Research with Eniola Abioye

Season 3, Ep. 46
Have you found interest in User Research, but are unsure if a career change is possible?Today I'm talking to Eniola Abioye, a Sr. User Researcher at Meta, specifically about transitioning into user-focused or design research from research-related backgrounds in other disciplines. Eniola herself came from biotechnology before moving into the design research space.Eniola has a passion for helping others figure out how to utilize their existing experience, and to learn through doing, getting relevant experience in the real world to create a fulfilling career in UX without necessarily going back to school.Eniola Abioye currently conducts impactful user research with cross-functional teams at Meta. She began her people research career at Branding Science, an agency in the biotechnology space, and later moved on to advance Design Thinking at Kaiser Permanente. She then designed a research strategy and led research across a digital platform at Silicon Valley Bank. Outside of her full-time position, Eniola provides career coaching to other UX Researchers and leads UX projects with social justice organizations in her community. She’s excited to share how UX Researchers are uniquely positioned to drive inclusive and accessible innovation in tech.Connect with Eniola AbioyeLinkedinWebsite Instagram********If you enjoy this podcast, there are some really simple ways you can help us:follow us on twitter-like and reshare our postssubscribe to the newsletterfor updates and bonus contentshare this episode, or any of our episodes, with a friend.rate & review us on Apple Podcast or iTunes on desktop!ListenApple|Spotify|Google|WebsiteConnect with UX Cake!leigharredondo.com|Facebook|Twitter|Instagram|Linked In
3/15/2022

UX Strategy Sprints with Craig Nishizaki

Season 3, Ep. 45
This week we're talking about UX Strategy, and UX Strategy Sprints. The term UX Strategy gets defined in different ways by experts across our discipline. I like to define UX Strategy at it’s simplest, highest level as identifying business objectives and user needs to create a vision that aligns those two things. And while that might sound simple, getting to that vision for a product or a service is anything but simple. My guest today is Craig Nishizaki, Head of Business for UpTop, a User Experience Design and Development agency based in Seattle. Craig's perspective coming from the business side of UX can really help us understand how to sell and drive the creation of UX Strategies at organizations that might not be familiar with the true value of UX.Connect with CraigLinkedinUpTopCraig Nishizaki is Head of Business for UpTop, a User Experience Design and Development agency based in Seattle.Over the past 12 years Craig has worked on the business-side of UX: in business development, account direction, strategy, and leadership. In that time, Craig has honed his understanding of the value of UX and how to convey that value to business leaders, to help them create change, innovation, and impact for their organizations.Seeing UX through the lens of a business leader, identifying how to reduce friction and create value are what Craig loves about what he does on a daily basis. "Gaining a solid understanding of the problems that a new solution, technology or approach can solve, effectively communicating that value proposition, and seeing our clients realize the positive results really stirs my cocoa!"********If you enjoy this podcast, there are some really simple ways you can help us:follow us on twitter-like and reshare our postssubscribe to the newsletterfor updates and bonus contentshare this episode, or any of our episodes, with a friend.rate & review us on Apple Podcast or iTunes on desktop!ListenApple|Spotify|Google|WebsiteConnect with UX Cake!leigharredondo.com|Facebook|Twitter|Instagram|Linked In
3/9/2022

Deep Listening with Indi Young

Season 3, Ep. 44
If we want to make products and services that people want and use, we have to talk to those people. Whether you’re involved in product strategy, UX, development, marketing, any part of building products or a business or a service – you’ve got to understand what your audience or user’s goals, what will really serve their needs, what motivates them. And how do we do that? We talk to them. More importantly, we listen to them talk. So, how do we get them to talk about what’s really most important to them? Today we’re going to explore a different approach than what you might be used to in user research. It's focused on getting into someone's most inner unconscious purpose and motivations, and this will help you identify the most important opportunities to act on. Indi Young, is a researcher who coaches, writes, speaks, and teaches about inclusive product strategy. Her books on mental models and empathy are widely known & respected, and personally I've been a fan of hers for years and I have learned so much from her. She's developed this approach of deep listening over many years, she offers training and coaching in it, and now she's written a book about Deep Listening called Time to Listen.Order Indi’s book here: https://indiyoung.com/books-time-to-listen/Get training by Indi on Deep Listening: https://indiyoung.com/courses-list/Connect with Indi Young Website LinkedinTwitter********If you enjoy this podcast, there are some really simple ways you can help us:follow us on twitter-like and reshare our postssubscribe to the newsletterfor updates and bonus contentshare this episode, or any of our episodes, with a friend.rate & review us on Apple Podcast or iTunes on desktop!ListenApple|Spotify|Google|WebsiteConnect with UX Cake!leigharredondo.com|Facebook|Twitter|Instagram|Linked In
2/17/2020

Learn UX: Career Growth Through Community Involvement

Season 2, Ep. 43
Ep. 43:In the third of 3 episodes in our special mini-series called Learning UX, guest host Leo Zhang talks with Sara Hubbard and Caryn Wylie, the organizers of the meetup group Seattle Women of Design and UX, about growing your network and experience bygetting involvedin the UX community around you.From Leo:In our third and final Learn UX episode of the mini-series I wanted to bring on the founders of Seattle Women of Design and UX meetup (seaDUXX). Caryn Wille and Sara Hubbard are some of the most-respected advocates of women in UX in the our Seattle tech scene through their meetup, and on the show they will be talking about their experiences in founding and growing their meetup, and how it has helped them in both their personal and professional lives.Caryn Willehttps://www.linkedin.com/in/carynwille/https://podcasts.apple.com/us/podcast/ux-of-you/id1476322309http://www.meetup.com/seaDUXXCaryn is currently a Senior Interaction Designer at Google. Since 2011, Caryn has been helping companies from startups to medical associations to operas to telecom providers architect and design experiences that nest into the cross section of user needs and business goals. Her diverse client work has run the gamut of responsive websites, B2C e-commerce sites, internal business applications, live ticketing sales, and content management system (CMS) implementations, but she has yet to meet a project that doesn't benefit from a keen understanding of the people the experience is being built for. With a focus on storytelling and clear communication, she helps teams hone in on designing the right thing before bringing experiences to life. Caryn believes strongly in user-centered design and creating products and experiences that make users' lives easier and delight them in the process.Sara Hubbardhttps://www.linkedin.com/in/sara-m-hubbard/Sara is a Senior User Experience Designer at Smartsheet. Sara has over six years experience working with globally-recognized brands, taking their complex tasks and transforming them into easy-to-use experiences. She takes a human-centered design approach to my work, and ruthlessly advocates for users. She prides herself in finding ways to both delight users, work within technical limitations, while meeting business needs. Sara also finds ways to give back to the community by teaching UX courses at the School of Visual Concepts, and being a mentor to folks entering the UX industry. Outside of work she enjoys playing board games, listening to true crime podcasts, and spending time with my polydactyl cat, Maisie.Both Sara and Caryn are passionate about creating an inclusive UX community in Seattle, which they do through organizing monthly events through the meetup they founded togther: Seattle Women of Design & UX (seaDUXX).This is the last episode of the three-run mini-series. This was such an impactful and eye-opening experience for me to host these, and I am forever grateful for this opportunity. Thank you all for taking the time to listen to this collaboration between Learn UX Seattle and UX Cake!Leo Zhang, Founder of Learn UX SeattleLinkedIn: https://www.linkedin.com/in/leozhangLearn UX Meetup: https://www.meetup.com/LearnUX/Leo Zhang is a veteran UX Strategist and Researcher who has developed insights-based strategies for clients including Dell, USAA, Philips, Johnson Controls, Impinj, and the Federal Government. He brings a unique approach and toolkit to his work and meetup, borrowing from his past experience as a Naval Nuclear Engineer combined with a Master’s Degree in Design from Arizona State University. Outside of professional work, Leo’s passions lie within his Learn UX Seattle Meetup, which now has over 3,300 members and is one of the largest, most active UX meetups in Seattle. Leo is equally as passionate about people as he is UX, and he is proud to be a member of the Greater Seattle UX community.If you enjoy UX Cake, there are some really simple ways you can help us:share this episode, or any of our episodes, with a friend.Rate & review us on Apple Podcast (or iTunes)!follow us on twitter-like and reshare our postssubscribe to the newsletter for updates and bonus contentListenApple | Spotify | Google | WebsiteConnect with UX Cake!uxcake.co|Facebook|Twitter|Instagram|Linked In
1/22/2020

Permission to Speak

Season 2, Ep. 42
Ep. 42: This week we're talkingabout Permission to Speak - Maybe there are times you’ve found yourself hesitating to speak up, to put your voice out there… this happens a lot, it’s not just a UX issue but is a common complaint in UX, and in tech in general. And it happens at every level, I’ve been in leadership roles for 20 years and I still experience this at times. My guest is LaDonna Willems, who is the associate editorial director at Dropbox.LaDonna is a writer, and she’s an expert on voice. So when she realized that she wasn’t always speaking up, because on some level she was waiting for permission, that was incredibly eye-opening. She went through a process that really changed her perception, and it was so transformative, she wanted to share it with others. So She created a workshop to go through the process, to help others who want to find the power in their voice and to speak it, in whatever way comes naturally to them. That may be words or art or music or action. There are many ways to speak, but it starts with finding the source of your power, and the power of your voice.LaDonna Witmer Willems@wordsbyladonnaWriter, Speaker, Associate Editorial Director at the Dropbox Brand StudioAlong her personal journey to find her own voice, LaDonna has been a newspaper journalist, advertising copywriter, copy director, and poet. She’s currently one of the editorial gurus on the Dropbox Brand Studio team in San Francisco, creating and facilitating the most powerful expressions of the Dropbox voice. In minutes between meetings and her daughter’s ballet class, she’s also writing a book.LaDonna Willemshttps://www.ladonnawillems.com/out-loudLinks from the ShowSeattle Workshop Jan 28, 2020Free tickets on EventbritePause Fest - Melbournehttps://www.pausefest.com.au/FollowDropbox.design eventsChimamanda Ngozi Adichie - Danger of a Single Storyhttps://www.ted.com/talks/chimamanda_ngozi_adichie_the_danger_of_a_single_storyLisa Falzon - Instagramhttps://www.instagram.com/explore/tags/lisafalzon/Bringmemybattleaxehttps://www.instagram.com/bringmemybattleaxe/Chanel Miller“Know My Name”********If you enjoy this podcast, there are some really simple ways you can help us:follow us on twitter-like and reshare our postssubscribe to the newsletterfor updates and bonus contentshare this episode, or any of our episodes, with a friend.rate & review us on Apple Podcast or iTunes on desktop!ListenApple|Spotify|Google|WebsiteConnect with UX Cake!uxcake.co|Facebook|Twitter|Instagram|Linked In
1/17/2020

Learn UX: Aligning UX Value

Season 2, Ep. 41
Ep. 41:This episode is the second in our special mini-series called Learning UX, hosted by Leo Zhang.In this mini-series, Leo talks in-person with local UX leaders about their careers and topics they’re passionate about. This episode Leo is talking with Kimberly Wiessner, about her career spanning design, creative direction and product strategy, and about bringing teams together to align on UX value.From Leo Zhang: In our second Learn UX episode of the mini-series I wanted to bring on a friend with a knack for aligning, teaching, and driving UX work across different teams. Kimberly Wiessner is a Principal Product Strategist at REI and is going to be talking about a topic she is very passionate about: the relationship between UX and other teams in an organization.Kimberly Wiessner, currently in a Leadership role within the Digital Product Strategy team at REI, has done everything from founding her own agency, being a Global Creative Director for HSBC, guiding design direction as Director of Innovation at USAA, to now working as a Principal at REI. Throughout her career, Kim has been passionate about bringing teams together in creative ways. In this episode we tap into her knowledge bringing teams together in various UX settings and take lessons away on how you do this at your workplace.Kim Wiessner is a high-performing leader with a passion for orchestrating customer experiences. A natural ability to see the big picture, absorb strategy, and provide clear direction toward action. A passion for influencing organizational change and aligning cross-functional teams. Positive energy that inspires others to work through ambiguous problem spaces. A customer-centered mindset and approach to design thinking and product discovery. Delivery-oriented team leader and ego-less task smasher.LinkedIn: https://www.linkedin.com/in/kimberlywiessner/********If you enjoy this podcast, there are some really simple ways you can help us:follow us on twitter-like and reshare our postssubscribe to the newsletterfor updates and bonus contentshare this episode, or any of our episodes, with a friend.rate & review us on Apple Podcast or iTunes on desktop!ListenApple|Spotify|Google|WebsiteConnect with UX Cake!uxcake.co|Facebook|Twitter|Instagram|Linked In