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TMC Presents: The Marketing Clubhouse
Behind The Scenes of Running a Podcast with Dom Harvey
Season 1, Ep. 17
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In this episode of The Marketing Clubhouse, we're joined by Dom Harvey, one of New Zealand's most recognisable broadcasters, award-winning podcasters, and co-founder of PodLab.
After more than two decades hosting one of the country's biggest breakfast radio shows, Dom made the leap into podcasting and built The Dom Harvey Podcast into one of New Zealand's most listened-to interview shows.
Together, we go behind the scenes of what it really takes to create, grow, and sustain a successful podcast. From guest research and interviewing techniques to distribution, promotion, and emerging AI tools, Dom shares the lessons he's learned from building a podcast that consistently attracts high-profile guests and loyal listeners.
This is a practical conversation for marketers, founders, creators, and brands who are considering launching a podcast or looking to get more value from the one they already have.
- The decisions and habits that helped The Dom Harvey Podcast succeed early
- Essential tools, software, and technology for modern podcasters
- How podcasts contribute to brand awareness, trust, and audience growth
- Common mistakes new podcasters make and how to avoid them
- Why distribution is often more important than recording the episode itself
- Practical strategies for promoting and growing a podcast audience
- The role AI is likely to play in the future of podcasting
- How to build a sustainable podcast process without burning out
- Dom's approach to interviewing prime ministers, Olympians, business leaders, and high-profile guests
- What makes people feel comfortable enough to share honest stories
- You're thinking about launching a podcast for yourself or your business
- You want to use content to build trust and authority in your industry
- You're struggling to grow or promote an existing podcast
- You're curious about how AI is changing content creation and audio
- You want to learn from someone who has built one of New Zealand's most successful podcasts
This episode will help you think more strategically about podcasting, avoid common mistakes, and build a content asset that continues to create value long after you hit publish.
Become part of a community built for career progression, industry connections, real-world learning and all the marketing vibes!
Our members get access to educational events, social networking events, dinner club events, webinars, exclusive perks, and a private Slack network of marketers across Australia & New Zealand.
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