Think Retail

No brand is immune to falling from grace even beloved brands have come under fire for both serious misconduct and things that are completely beyond their control. Some have managed to regain consumer confidence while others stumbled for years or even completely faltered. In today's conversation, we're talking about how brands need to address negative consumer perceptions.

Understanding your target consumer is key to success, doesn't matter what industry you're in. With the many tools available today to gather data about consumers, the ability to create a clearer picture of your customers and how they might fall into different categories has never been stronger. However, it's difficult for most companies to make use of every tool available. That means we have to pick and choose which tactics we want to develop strong portraits of our consumer segments.

Social media is constantly evolving. Something as little as removing the number of likes can make a big difference in the way users respond to a post. Just when marketers feel like they figured it out, a new platform, a new trend, or a tweak to the algorithm switches it all up again. Today, we're talking about some of the newest trends in the world of social media and how brands can respond. And welcome, Matt Wilson, SLD's new digital communication specialist.

These days we're all a little bit sensitive, maybe a little more than ever, and we really need a sense of connection. Community is one of those words that can be misused, but one of the positive things that happened during the pandemic was community building. Whether it was in a branded virtual community like Peloton, a school discord server, or the conversion of outdoor spaces into more comfortable community gathering spots, we craved being together when we were suddenly separated.Today, we're talking to Ziyan Hossain, futurist and managing director of OCADU about community building and the implications for branded spaces.

COVID is no longer preoccupying our lives as it was three years ago. Now, the war in Ukraine and the destabilization of the world economy are creating more uncertainty. It may seem like there are just too many things to worry about. And for retail brands that have been anticipating a celebratory end of the pandemic, it might feel almost soul-crushing to be facing another major crisis.So how do you get yourself and your team back up on your feet and looking ahead to a positive future when things are so uncertain? Today, I'm speaking to Richard Dirstein, SLD's EVP of Creative and Innovation about how retail brands can support their communities right now.

Every other day, you read a headline about labor shortages hurting restaurants and hospitality. In some places, companies are recruiting 14-year-olds, while others are offering big signing bonuses. Many restaurants are closing their doors several days a week because they don’t have enough staff to stay open, further hurting businesses that have managed barely to stay afloat during the pandemic. And government benefits that have supported those who’ve lost their jobs have ebbed away. So, why this dearth of workers? And why is it persisting? And if it continues, what does that mean for service?Today we’re speaking to Patricia Ghamami, General Manager of the Drake Hotel Devonshire and Motor Inn, about working in the service industry today and tomorrow.