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The New Music Business with Ari Herstand

In this show, Ari deconstructs the brightest minds in the music industry, digging deep to find the tools, tactics, and strategies that listeners can use to run successful careers of their own.


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  • 14. Mixing SZA, Engineering Bob Dylan, Collaborating with Rick Rubin

    01:21:47
    Enrollment closes soon for Ari's Take Academy! Save 10% with code NMB and enroll: https://aristakeacademy.com/Dana Nielsen is a Grammy-nominated mixer, engineer, producer, and multi-instrumentalist known for his work with SZA, Rihanna, Adele, Post Malone, The Smashing Pumpkins, Neil Young, Justin Timberlake, Weezer, The Avett Brothers, Bob Dylan, and Kanye West.  A frequent collaborator with legendary producer, Rick Rubin, Nielsen has amassed credits that run the stylistic gamut from Neil Diamond to Slayer and just about everything in between.In this episode, Ari and ATA student Dana Nielsen, a Grammy-nominated mixing and engineering master, discuss his home studio setup, career, and superstar collaborations. He shares insights into his career journey, from starting out in Chicago to working with legendary artists and producers like Rick Rubin, Bob Dylan, and SZA. Dana emphasizes the importance of networking and seizing opportunities to advance in the music industry, highlighting the freelance nature of the entertainment industry and the importance of developing relationships in a transactional environment. Finally, Dana provides insights into the business side of engineering in the music industry, discussing the various roles and rates in the recording studio.Chapters00:00 Introduction and Gear Setup14:38 Early Career and Networking27:26 Putting Yourself Out There29:32 Meeting Rick Rubin32:12 Learning from John Hanlon33:11 Working with Rick Rubin40:26 Working on Neil Diamond's Album45:14 Understanding the Role of a Second Engineer50:44 The Business of Engineering in the Music Industry01:09:26 Making It in the New Music BusinessSubscribe to The New Music Business: https://aristake.com/new-music-business-podcast/Ari's Take Academy: https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comInstagram: https://www.instagram.com/aristake_TikTok: https://www.tiktok.com/@aris.takeX: https://twitter.com/ArisTakeThreads: https://www.threads.net/@aristake_YouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandX: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with Dana Nielsen:Website: https://www.mixprotege.comInstagram: https://www.instagram.com/danafrioTikTok: https://www.tiktok.com/@danaproducerYouTube: https://www.youtube.com/@danaproducerTwitter: https://twitter.com/TheDanaNielsenLinkedIn: https://www.linkedin.com/in/danaproducer/Edited and mixed by Ari Davids-ErgasMusic by Brassroots DistrictProduced by the team at Ari’s Take

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  • 13. Life & Beth Music Supervisor on Placing Music and Getting the Job

    53:32
    Enrollment closes soon for Ari's Take Academy! Save 10% with code NMB and enroll: https://aristakeacademy.com/Brittany Douziech is a film and TV music supervisor with 20 years of industry experience. She has a knack for supervising projects that become festival darlings including the feature film, The Long Game, which won the SXSW Audience Narrative Award in 2023; and the documentary, Body Parts, which premiered at the 2022 Tribeca and AFI Film Festivals. Additionally, Brittany has worked alongside veteran music supervisors Frankie Pine and Joe Rudge on a variety of TV projects, including Netflix’s From Scratch, Hulu’s Life & Beth, Amazon’s A League of Their Own and Daisy Jones & the Six, which was Emmy-nominated for Outstanding Music Supervision.In this episode, Ari and Brittany discuss the process of sync licensing and music supervision for TV shows. They discuss the role of a music supervisor and the creation of a sonic palette. Brittany explains the collaboration between music supervisors, directors, and editors, as well as the budgeting process for music licensing. She also shares insights into the trends in music placement and the negotiation of fees for indie artists.00:00 Introduction and Overview09:29 Trends in Music Placement10:08 Choosing Music for TV Shows13:19 Timeline and Process for Music Supervision21:19 Negotiating Fees for Indie Artists26:17 Challenges of Clearing Music for TV Shows34:18 Advice for Artists Wanting to Get Music Synced41:00 Payment for Synced Songs44:00 Breaking into the Music Supervision Industry48:47 What It Means to 'Make It' in the New Music BusinessSubscribe to The New Music Business: https://aristake.com/new-music-business-podcast/Ari's Take Academy: https://aristakeacademy.comConnect with Ari’s Take:Website: https://aristake.comInstagram: https://www.instagram.com/aristake_TikTok: https://www.tiktok.com/@aris.takeX: https://twitter.com/ArisTakeThreads: https://www.threads.net/@aristake_YouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandX: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with Brittany:Website: https://www.brittanydouziech.com/Instagram: https://www.instagram.com/brittanydouziech/LinkedIn: https://www.linkedin.com/in/brittanydouziech/IMDB: https://www.imdb.com/name/nm5987667/Edited and mixed by Ari Davids-ErgasMusic by Brassroots DistrictProduced by the team at Ari’s Take
  • 12. From Gamer to Billion Stream Club as a DIY Artist/Producer

    01:02:46
    Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.comTheFatRat is known to be the world's most influential Gaming Music artist. His music ranges from euphoric progressive house to trap and melodic glitch-hop, with a heavy influence of video game music. The artist’s forward-thinking approach to lift copyright restrictions on his music has led to him having been featured in 30+ million videos from a range of different content creators-collectively accounting for over 29 billion views on YouTube.Over the years he has become one of the most top-charting acts in dance music, having had multiple singles remain in the iTunes Top 50 for over 3 years straight. He has had his music sync-to-screen for advertising giants including Coca-Cola and popular video games like the top-grossing Dota 2, Rocket League, Rolling Sky and Game For Peace and he has planted himself as the go-to-artist for Esports brands like ESL and Dreamhack.00:00 - Welcome00:57 - Ari’s intro04:19 - TheFatRat’s journey from music producer to viral sensation10:03 - TheFatRat’s experience with remixing major artists18:39 - Growing streaming numbers through others’ YouTube videos24:34 - Monetizing music on YouTube31:29 - Promoting music on YouTube and social media41:40 - Picking the right distribution platform for you52:24 - Dealing with royalties and how TheFatRat manages his careerSubscribe to The New Music Business: https://aristake.com/new-music-business-podcast/Ari's Take Academy: https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comInstagram: https://www.instagram.com/aristake_TikTok: https://www.tiktok.com/@aris.takeX: https://twitter.com/ArisTakeThreads: https://www.threads.net/@aristake_YouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandX: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with :Instagram: https://www.instagram.com/thefatratofficial/Threads: https://threads.net/thefatratofficial X: https://twitter.com/thisisthefatrat?lang=en TikTok: https://www.tiktok.com/@thefatrat Edited and mixed by Mikey EvansMusic by Brassroots DistrictProduced by the team at Ari’s Take
  • 11. How Artists Get Paid From YouTube, TikTok, Instagram and the Rest

    01:06:24
    Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.comJamie Dee Hart is a music rights management advocate who’s passionate about giving back and educating creators at all levels of their career. She’s the Founder & CEO of Hart & Songs, an artist and rights management firm ensuring independent artists, producers, and songwriters properly register songs and effectively collect their royalties.Jamie also manages Ryan Nealon, an LA-based pop singer-songwriter with a growing audience across TikTok and Instagram from several viral moments, as well as chill electronic producer Koresma who has over 100 million streams across all DSPs. Her past projects have encompassed a broad range of activities, from producing a live concert at Madison Square Garden for a Latin GRAMMY-nominated album to providing social media strategy guidance to breakout Clubhouse star Axel Mansoor during the app's explosive growth which was featured in the New York Times and Wall Street Journal. Jamie also received her Masters Degree in Music Entrepreneurial Studies from Azusa Pacific University and continually helps foster the next generation of young executives.00:00 - Welcome00:47 - Ari’s Intro04:48 - Jamie Dee Hart and music rights management06:52 - Copyrighting your music and making money from Youtube20:44 - The publishing side on royalties26:16 - Using a CMS to collect Youtube royalty money vs. a distributor32:05 - Collecting money on other platforms39:47 - UMG removing tracks from TikTok51:36 - Jamie’s thoughts on building an artist’s career as an artist manager01:05:09 - What does it mean to Jamie to make it in the New Music Business?Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/Ari's Take Academy: https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comInstagram: https://www.instagram.com/aristake_TikTok: https://www.tiktok.com/@aris.takeX: https://twitter.com/ArisTakeThreads: https://www.threads.net/@aristake_YouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandX: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with Jamie Dee Hart:Hart and Songs: https://www.hartandsongs.com/Instagram: https://www.instagram.com/jamiedeehart/Threads: https://www.threads.net/@jamiedeehartLinkedIn: https://www.linkedin.com/in/jamiedhart/Edited and mixed by Mikey EvansMusic by Brassroots DistrictProduced by the team at Ari’s Take
  • 10. How Booking Agents Negotiate

    59:34
    Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.comJJ Cassiere is the co-founder of 33 & West, an independent talent agency that specializes in the representation of established and emerging musicians, comedians, and film & television entertainment professionals. Utilizing his 20+ years of experience, Cassiere oversees the diverse Music Touring Department alongside his partners, and leads the agency’s Comedy Department, where he has worked closely with well-known, established headliners, while also nurturing emerging talent from the screen to the stage, transforming them into headlining sensations with robust ticket sales, selling out all types of venues around the globe.00:00 - Welcome04:44 - JJ Cassiere and how he started 33 & West12:16 - The roots of 33 & West from the Florida punk metal scene17:14 - When it comes to representation, what do you look for in a new artist?21:15 - How important is ticket history when finding representation, and what is your approach with developing a new artist?29:22 - Support tours and tour buy-ons39:28 - JJ’s philosophy of picking up the phone45:46 - How do you set up tours for guarantees vs door splits?55:04 - Merch splits at venuesSubscribe to The New Music Business: https://aristake.com/new-music-business-podcast/Ari's Take Academy: https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comInstagram: https://www.instagram.com/aristake_TikTok: https://www.tiktok.com/@aris.takeX: https://twitter.com/ArisTakeThreads: https://www.threads.net/@aristake_YouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandX: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with JJ Cassiere:Website: https://www.33andwest.com/Instagram: https://www.instagram.com/jjcassiere/X: https://twitter.com/JJCassiereLinkedIn: https://www.linkedin.com/in/jj-cassiere-230036a9/Edited and mixed by Mikey EvansMusic by Brassroots DistrictProduced by the team at Ari’s Take
  • 9. Is AI Music Taking Royalties From Musicians and Composers?

    01:02:51
    Oleg Stavitsky is co-founder and CEO of Endel, a sound wellness company that utilizes generative AI and science-backed research.00:00 - Welcome05:40 - Using AI soundscapes for wellness11:36 - AI-generated music and its impact on the industry20:57 - AI-generated music and royalties30:05 - Universal and Warner embracing functional music 35:08 - How are royalty deals structured with collaborations?41:30 - AI as a tool in music creation46:18 - Does AI-generated music deserve royalties?53:40 - The new frontier of AI-generated musicSubscribe to The New Music Business: https://aristake.com/new-music-business-podcast/Ari's Take Academy: https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comInstagram: https://www.instagram.com/aristake_TikTok: https://www.tiktok.com/@aris.takeX: https://twitter.com/ArisTakeThreads: https://www.threads.net/@aristake_YouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandX: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with Oleg Stavitsky:Website: https://endel.io/X: https://twitter.com/stvtsk?lang=enLinkedIn: https://www.linkedin.com/in/oleg-stavitsky-a6159775/Edited and mixed by Mikey EvansMusic by Brassroots DistrictProduced by the team at Ari’s Take
  • 8. Is Music Marketing With TikTok Still Viable

    01:17:45
    Order the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.comNamed one of Business Insider's "Power Players Using TikTok to Shape Music", Suzy Yoder launched YO SUZY in 2022 after serving as Head of Digital Marketing at Elektra Music Group. While leading a major label team, Suzy watched the social media landscape shift to reward artists and brands for compelling short-form vertical content. However, many teams are unable to keep up with the demand for consistent content, and cannot keep up with how quickly trends shift. Her company, YO SUZY, stands apart in its deep understanding of the power of short-form video platforms, the mechanics of how they work, and the reason music & brand teams have been hesitant to embrace them.00:00 - Welcome07:43 - What has shifted in the music marketing landscape recently?12:22 - TikTok music marketing for emerging artists24:44 - Choosing the right parts of your song31:26 - Where do you put your energy into marketing a new song?40:57 - The burnout factor in a TikTok-driven music industry50:11 - How do you determine success on the platform?Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/Ari's Take Academy: https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comInstagram: https://www.instagram.com/aristake_TikTok: https://www.tiktok.com/@aris.takeX: https://twitter.com/ArisTakeThreads: https://www.threads.net/@aristake_YouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandX: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with Suzy:Website: https://www.yosuzy.com/Instagram: https://www.instagram.com/yosuzy/?hl=enLinkedIn: https://www.linkedin.com/in/suzanneyoderTikTok: https://www.tiktok.com/@suzyyoder?lang=enEdited and mixed by Mikey EvansMusic by Brassroots DistrictProduced by the team at Ari’s Take