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The IAB UK Podcast
Season 2 Episode 4 | We're all ears
Season 2, Ep. 4
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Ad tech, advertisers, agencies, lend us your ears for Episode Four, as host James Chandler turns his attention to all things aural. Global’s Guy Jones and Acast’s Chris Wistow join our roundtable to talk all things audio, while sound connoisseur Sam Crowther gives us a whirlwind explanation of Sonic Branding in Two Minutes On. We can confirm that no blue hedgehogs were hurt in the making of this segment.
The inside track on life at the IAB comes from our brand new Standards Manager Keren Tal talking about the upgrade to the Gold Standard and Catherine Cribbin returns to the podcast to share some highlights from Digital Britain last week.
The episode concludes with James grilling the Guardian’s Nick Hewat and leaving us all wondering why he isn’t allowed to return to Cuba…
Read about Gold Standard 1.1 here
Find out what happened at Digital Britain and watch the film here
Update: in Overheard at the IAB, we referenced the Become the Editor session at Digital Britain but forgot to mention that Grazia were also part of that brilliant collaboration of publishers and news brands. Sorry Grazia.
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22. The latest on the LHF ad rules
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21. How to think (and create) like a TikToker
29:09||Season 17, Ep. 21What’s broken in creator marketing – and how do we fix it?In this episode, James is joined by Tim Mitchell, founder and CEO of DRPCRD, to talk about how its platform, CreatorOS, is taking the faff out of creator campaigns. From finding and briefing talent to automating contracts and collecting live performance data, Tim explains how DRPCRD is helping brands and creators work smarter – and faster.They get into what makes a great TikTok, why creators obsess over watch time, the subtle tricks behind scroll-stopping videos and how AI is quietly reshaping pricing and production. If you’ve ever struggled to wrangle creator content (or understand what it should cost), this one’s for you.10 Dark Arts of TikTok: https://www.creatoros.xyz/resources/creatoros-10-dark-arts-of-tiktokBook Engage 2025: https://www.iabuk.com/events-training/engage-2025
20. All In: Building a more inclusive industry
22:59||Season 17, Ep. 20The All In Census is the UK advertising industry’s largest inclusion survey, designed to build a more supportive workplace for everyone. In this episode, IAB UK’s Director of Transformation Sophia Haynes sits down with Dan Wilks, Director of Credos, to unpack the data behind the initiative.They explore how the census began, the insights it's uncovered over time and how companies can use the All In Action Plan to drive meaningful change. Whether you’ve already taken part or are looking to strengthen your DEI strategy, this conversation offers plenty of practical takeaways.Find our IDE hub here: https://www.iabuk.com/diversityLearn more about All In here: https://advertisingallin.co.uk/
19. Leading with hearing loss
26:57||Season 17, Ep. 19This week, the IAB's Charlotte Robinson sits down with Sandra Arnold, the Regional Head of Learning at GroupM UK & EMEA, to discuss the importance of accessibility in leadership and the workplace and why it isn't just a moral imperative - it’s a powerful driver of productivity.Sandra reflects on her own experiences with hearing loss and delves into the economic potential of accessibility, the barriers preventing organisations from fully embracing accessible practices and discusses why accessibility should be seen not as a luxury, but as an essential investment that can lead to increased creativity and better business outcomes.Book Engage 2025 now: https://www.iabuk.com/events-training/engage-2025
18. Unpacking Digital Adspend 2024
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17. Leading with dyslexia
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16. Why audio deserves your full attention
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15. Leading with menopause
29:46||Season 17, Ep. 15* Trigger warning: suicide is covered in this conversation.*Following on from her fantastic session at Leadership Summit 2025, Blis' VP of Governance, Ethics, and Data Protection Officer Kelly Jacobson Collins joins the IAB's Charlotte Robinson for a conversation about the often-overlooked topic of menopause in the workplace.Kelly shares her personal journey with menopause, including the impact it has had on her daily work life and outlines the necessary changes that need to take place on a macro level, as well as steps that individual managers and team members can take to foster a more supportive and understanding environment.The episode also delves into the intersection of menopause, ageism and stigma - especially in industries that often prioritise youth.
14. Supporting early talent in a hybrid world
41:34||Season 17, Ep. 14Reverse mentorship, leveraging team strengths and empowering early talent with the space to ask questions - this episode is packed with valuable takeaways for anyone managing or developing young professionals in today’s hybrid working world.At March’s edition of The Last Thursday Club, we brought together a fantastic panel of experts to explore how managers can help young professionals thrive in both remote and in-office environments. Joining the IAB's Amelia Lloyd around the table to discuss the challenges and opportunities of training new talent were Mobsta's Sophie Cunningham, the7stars' Jonathan Harrison and Zenith UK's Chloe Duval.Book next month's Last Thursday Club on the LHF ad ban here: https://www.iabuk.com/events-training/last-thursday-club-april-how-brands-are-preparing-lhf-ad-ban