The IAB UK Podcast

Recorded live at IAB UK’s Last Thursday Club, this episode of the IAB UK Podcast dives into one of the industry’s biggest topics: measurement.Bringing together expert voices from across the industry, the conversation explores how measurement is evolving, the challenges advertisers are facing today, and what better, more meaningful measurement looks like in practice.Tune in for a candid, in-the-room discussion capturing the energy and insight of the Last Thursday Club.

In the second episode of this special IAB UK Podcast mini-series, produced in partnership with Global, we continue our exploration of the forces shaping the future of advertising and media in the UK.This episode focuses on Global’s move into integrated video and content experiences, following the launch of Global Studios and its investment in The Overlap Network. We unpack what these developments signal at a strategic level, and how they reflect a broader shift towards content, communities and fandom-driven engagement.Host James Chandler is joined by Tony McAllister (Commercial Director for Social Video at Global) and Farhann Cachra (Commercial Strategy Director at Global) to discuss why communities, particularly in sport, are such powerful spaces for connection, how brands can move beyond reach to build deeper relationships with audiences, and what this means for the evolving role of audio, video and content-led advertising in the UK.

In this first episode of a special mini-series from the IAB UK Podcast, produced in partnership with Global, we explore the work shaping the future of advertising and media in the UK.This episode focuses on the power of communities, and what it really means to connect with audiences in a more human way. Drawing on insights from Global and MG OMD’s Belonging in Britain research, we unpack how people across the UK are finding identity, connection and belonging through shared passions, interests and experiences.At a time when audiences are often reduced to demographics, this research offers a more nuanced perspective, revealing why communities are such powerful spaces for engagement, and what that means for brands.Host James Chandler is joined by Ailsa Mackenzie (Global) and Samantha Redmond (MG OMD) to discuss what the research tells us about modern Britain, why the picture may be more optimistic than headlines suggest, and how advertisers can move beyond one-to-one targeting to engage communities in more meaningful ways.You can download the Belonging in Britain 2026 Key Insights here - https://www.mgomd-belonginginbritain.com/belonging-in-britain-2026

The IAB UK Leadership Summit is where some of the industry’s most senior leaders come together to step away from the day-to-day and tackle the big questions shaping the future of digital advertising. From AI and innovation to trust, leadership and the changing media landscape, it’s two days of honest conversation, bold thinking and fresh perspective.In this special episode of The IAB UK Podcast, we went live from the Summit, speaking to a host of industry leaders, speakers and attendees to capture the energy, ideas and debates happening on the ground.It was so bumper, we’ve split it into two parts.In Part One, you’ll hear from Amelia Torode (Ogilvy), Shaun Betts (Omnicom), Parmy Olson (Bloomberg), Nick Buckley (The Coca-Cola Company) and Tom Standage (The Economist), sharing their perspectives on leadership, innovation and the forces shaping our industry.In Part Two, we’re joined by Ugo Monye (broadcaster and former rugby player), Liz Jones (Conker), Julia Clement (Nielsen) and double Olympic gold medallist Lizzy Yarnold, bringing fresh perspectives on performance, storytelling, resilience and partnership.Expect sharp insights, candid reflections and a real sense of where the industry is heading next, straight from the people shaping it.

The IAB UK Leadership Summit is where some of the industry’s most senior leaders come together to step away from the day-to-day and tackle the big questions shaping the future of digital advertising. From AI and innovation to trust, leadership and the changing media landscape, it’s two days of honest conversation, bold thinking and fresh perspective.In this special episode of The IAB UK Podcast, we went live from the Summit, speaking to a host of industry leaders, speakers and attendees to capture the energy, ideas and debates happening on the ground.It was so bumper, we’ve split it into two parts.In Part One, you’ll hear from Amelia Torode (Ogilvy), Shaun Betts (Omnicom), Parmy Olson (Bloomberg), Nick Buckley (The Coca-Cola Company) and Tom Standage (The Economist), sharing their perspectives on leadership, innovation and the forces shaping our industry.In Part Two, we’re joined by Ugo Monye (broadcaster and former rugby player), Liz Jones (Conker), Julia Clement (Nielsen) and double Olympic gold medallist Lizzy Yarnold — bringing fresh perspectives on performance, partnership, resilience and leadership.Expect sharp insights, candid reflections and a real sense of where the industry is heading next, straight from the people shaping it.

In this special episode, we sit down with Jen Wong, Global COO (Reddit), to explore the remarkable transformation of one of the internet’s most influential platforms.Over the past eight years, Jen has played a pivotal role in shaping Reddit’s evolution, from a community-led forum network into a scaled global platform with a rapidly growing advertising business and a renewed focus on brand safety, measurement, and partnerships.In a wide-ranging conversation, we discuss how Reddit has balanced growth with authenticity, the challenge of monetising community-driven spaces, and what makes Reddit fundamentally different from other social platforms. Jen also shares insights into Reddit’s approach to advertisers, the rise of interest based communities, and how the platform is positioning itself for the next era of the internet.From culture and community to commerce and creativity, this episode offers a rare behind-the-scenes look at how Reddit has redefined its place in the digital ecosystem, and what comes next for the internet’s self-proclaimed “front page.”

In this episode of the IAB UK podcast James is joined by Elizabeth Lane (IAB UK) and Jeff Youssef (Oliver Wyman), to unpack the latest findings from the AdSpend report - the official measure of the UK digital advertising market.Produced by the IAB UK Insights team and in partnership with Oliver Wyman, AdSpend provides the industry’s definitive view of where digital ad investment is flowing. This year’s report breaks spend down across Platform, Retail Media, Video:TV+, Publishing and Audio, offering a clear picture of the market’s health and direction.If you want to understand where the UK digital ad market is heading, and what it means for your strategy, this episode is for you.

This special episode is recorded live from unBoxed London 2026, James Chandler (IAB UK) is joined by Jenny Liu (Amazon Ads) to unpack the latest innovation from Amazon Ads, the Creative Agent.Asad Khan (VodafoneThree) also joins James, to talk about how Amazon Ads DSP has evolved into a powerful programmatic solution.