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cover art for #156 Jake Tannenbaum From Craftmix Inc: How This Modern Cocktail Mix Brand Crafted Its Way to Success

The Ecom Show

#156 Jake Tannenbaum From Craftmix Inc: How This Modern Cocktail Mix Brand Crafted Its Way to Success

Ep. 156
#156 Jake Tannenbaum From Craftmix Inc: How This Modern Cocktail Mix Brand Crafted Its Way to Success

Hey Budai Nation,

Keeping in tune with the holiday theme we’ve got a brand that’ll help you mix things up at your next house party. We’d like to welcome Jake Tannenbaum, the CEO of Craftmix Inc to The Ecom Show.

Started by a former bartender, Craftmix is an all-natural cocktail mix that comes in a dry blend! They make cocktails that are delicious, convenient, and guilt-free! Their better-for-you cocktail mixes have only 25 calories and 5g of sugar per drink! Plus Craftmix comes in small packets making it easy to enjoy happy hour anywhere!

In just two years since its inception, Craftmix has been featured on Amazon, QVC, Wegmans, Kroger, TMZ, and Yahoo Small Business. They also successfully raised over $1.2M in seed funding just two weeks ago. Check out this episode to learn more about their journey to success.

Visit Craftmix to learn more about them.

Before we dive right in, here’s a quick recap of The Ecom Show for all our new listeners out there.

The Ecom Show is an e-commerce podcast show started by Daniel Budai, the show host and founder of Budai Media. Budai Media is a retention marketing agency that helps e-commerce businesses increase their revenue through email and SMS marketing. Budai Media has worked with over 125+ businesses in the last four years and generated over 35M+ in additional sales revenue. The Ecom Show was started as a way to build an open space for hungry and ambitious e-com entrepreneurs to gain real-life value through experiential learning.

Join us for happy hour to learn more about:

🍹The Inspiration Behind Craftmix

🍹What Makes Craftmix So Unique

🍹How Craftmix Uses a Subscription Model to Attract More Returning Customers

🍹how Craftmix’s Happy Hour Strategy Targets Customers Looking For Corporate Gifting

🍹Craftmix’s Journey to Getting Funded

🍹Craftmix’s Marketing Strategy

🍹Jake’s Advice for eCommerce Owners Looking To Raise Funds

Thanks for listening!

Do leave us a review if you enjoyed this episode!

Before you go, we have a special 50-point checklist to help you audit your Klaviyo setup. Click here to access it.

Click on the links below to connect with my agency and me:

Click here to learn more about Budai Media.

Subscribe to my weekly newsletter packed with the latest e-commerce buzz.

Check out some previous episodes.

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    09:12|
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    25:19||Ep. 306
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    13:00||Ep. 305
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    19:52||Ep. 304
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