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The Ecom Show
#286 Thomas Gleeson from StoreHero: How to Scale Your Ecommerce Brand Profitably
Hi there, and welcome to The Ecom Show! I’m your host, Daniel Budai, and I’m so glad you’ve joined us for another exciting conversation about growing and scaling your ecommerce business. Each week, we bring you actionable insights from industry experts, so you can take your brand to the next level.
If you haven’t already, please subscribe and share this episode with a friend—it helps us keep bringing you these amazing conversations!
In today’s episode, I sit down with Thomas Gleeson, the CEO and Co-Founder of StoreHero, an innovative platform helping over 400 ecommerce brands gain clear financial visibility and maximize their profitability. Thomas draws on his extensive experience at Shopify, where he worked with ecommerce brands from six to nine figures, and shares incredible insights on improving your bottom line.
Tune in to discover:
✅ The hidden financial pitfalls of ecommerce businesses and how to solve them.
✅ The importance of contribution margin vs. gross and net margins—and why it’s a game-changer.
✅ How brands can avoid overspending on ads while maintaining healthy growth.
✅ Why discounts should be used sparingly—and how to do it strategically.
Thank you for listening to this episode! If you enjoyed it, please make sure to subscribe and leave us a review.
Learn more about Thomas and StoreHero:
LinkedIn:https://www.linkedin.com/in/thomas-gleeson
StoreHero: https://storehero.ai/
Before you go, we've got a special resource for you – the ‘Top 100 High-Converting Emails of Budai Media.’ This guide is a goldmine for anyone looking to boost their ecommerce marketing game.Click on the link below to get your free copy: 👇
https://www.thebudaimedia.com/top100-emails
Find me on LinkedIn: https://www.linkedin.com/in/budaidaney/
Find me on YouTube: https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ
Subscribe to my weekly newsletter packed with the latest e-commerce buzz: https://www.thebudaimedia.com/weekly-newsletter-signup
Click on the link below to learn more about us:
https://www.thebudaimedia.com/
Check out some previous episodes: https://www.thebudaimedia.com/podcast
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290. #290 Budai Media Specials: How to Use Social Proof to Skyrocket Your E-Commerce Sales
21:08||Ep. 290Let’s be real—before you buy something online, what’s the first thing you do? You check the reviews, ask a friend, or scroll through social media to see what people are saying. Well, guess what? Your customers do the exact same thing.Social proof isn’t just nice to have—it’s a game-changer. In fact, 88% of consumers trust online reviews as much as personal recommendations. So if your brand isn’t leveraging social proof the right way, you’re missing out on serious sales.In this episode of The Ecom Show, we’re breaking down 10 powerful strategies to seamlessly weave social proof into your business.Whether it’s timing your review requests perfectly, using UGC in your ads, or turning happy customers into raving fans, these tactics will help you boost trust, increase conversions, and grow your brand—fast.Here’s What You’ll Learn:📢 How to ask for reviews at the perfect moment (and get more of them)📸 Why video testimonials and UGC crush traditional marketing🎁 Creative ways to reward customers for sharing their experiences📩 How to embed social proof into emails, product pages, and retargeting adsMeet Your HostHey, I’m Daniel Budai, founder of Budai Media. My agency has helped 200+ 7- and 8-figure brands generate over $100M in extra sales—without relying on endless ad spend. From email marketing and CRO to paid ads, we help e-commerce brands scale in a way that actually works.Want a Free E-Commerce Audit?If your store makes $100K+ per month, you qualify for a free 1:1 strategy call with me. I’ll personally review your website and marketing strategy, giving you actionable steps to improve your marketing setup and revenue. Book your free call here:👉 https://calendly.com/budaimedia/strategy-call-with-daniel Let’s Grow Together!If you enjoyed this episode, hit subscribe and share it with a friend. We don’t run ads—this podcast grows 100% organically, and your support helps us keep bringing you top-tier e-commerce insights.Bonus ResourceBefore you go, grab these free resources to boost your e-commerce sales:📩 The Top 100 High-Converting Emails of Budai Media – A must-have guide to improving your email marketing and driving more revenue.https://thebudaimedia.com/top100-emails/ Stay Connected Find me on LinkedIn: https://www.linkedin.com/in/budaidaney/Subscribe to my YouTube channel: https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQSign up for my weekly newsletter packed with the latest e-commerce insights: https://thebudaimedia.com/weekly-newsletter-signup/Let’s Grow Together!If you enjoyed this episode, hit subscribe and share it with a friend. We don’t run ads—this podcast grows 100% organically, and your support helps us keep bringing you top-tier e-commerce insights.289. #289 Budai Media Specials: 7 Proven CRO Strategies to Boost Your Shopify Sales
20:30||Ep. 289Is your Shopify store converting as well as it should? If you're like most e-commerce brands, you're probably seeing a 2% conversion rate—and thinking that's normal. But what if I told you that with a few key optimizations, you could hit 5% or more without spending extra on traffic?Too many brands focus on ads, SEO, and email marketing, but they ignore the one thing that actually makes people buy……The website experience! Slow load times, confusing navigation, or a clunky checkout can KILL your sales before they even happen.That’s why in this episode of The Ecom Show, we’re diving into Conversion Rate Optimization (CRO)—the secret weapon that high-growth brands use to scale fast.Here’s What We’ll Cover:🚨 The biggest conversion killers (and quick fixes)📊 How to run A/B tests without wasting time📱 Why mobile-first design is a game changer🛒 7 simple website tweaks that boost revenue per session🛠 The best CRO tools to help you get startedMeet Your HostHey, I’m Daniel Budai, founder of Budai Media, an e-commerce growth agency that has helped 200+ 7- and 8-figure brands generate over $100M in extra sales. My team specializes in email marketing, SMS, paid ads, and CRO, helping brands scale profitably and predictably.Learn more about Budai Media:https://thebudaimedia.com/Want a Free E-Commerce Audit?If your store makes $100K+ per month, you qualify for a free 1:1 strategy call with me. I’ll personally review your website and marketing strategy, giving you actionable steps to improve your marketing setup and revenue. Book your free call here:👉 https://calendly.com/budaimedia/strategy-call-with-daniel Let’s Grow Together!If you enjoyed this episode, hit subscribe and share it with a friend. We don’t run ads—this podcast grows 100% organically, and your support helps us keep bringing you top-tier e-commerce insights.Bonus ResourceBefore you go, grab these free resources to boost your e-commerce sales:📩 The Top 100 High-Converting Emails of Budai Media – A must-have guide to improving your email marketing and driving more revenue.https://thebudaimedia.com/top100-emails/ 🚀 Want to optimize your store’s conversion rate? Get my free CRO Audit Checklist and start turning more visitors into customers today!https://thebudaimedia.com/website-cro-audit-cheatsheet/ Stay Connected Find me on LinkedIn: https://www.linkedin.com/in/budaidaney/Subscribe to my YouTube channel: https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQSign up for my weekly newsletter packed with the latest e-commerce insights: https://thebudaimedia.com/weekly-newsletter-signup/Let’s Grow Together!If you enjoyed this episode, hit subscribe and share it with a friend. We don’t run ads—this podcast grows 100% organically, and your support helps us keep bringing you top-tier e-commerce insights.288. #288 Budai Media Specials: The 4 Principles of Creating a High-Converting Landing Page
21:51||Ep. 288Have you ever poured your heart into a landing page, only to see it flop with barely any conversions? You’re not alone! Most websites convert somewhere between 1-3%. In fact, many e-commerce brands consider a 3% conversion rate satisfactory.But the average is NOT enough. While regular e-commerce brands may be content with a 3% conversion rate, giants like Amazon and Skyscanner enjoy an average conversion rate of 6-8%!So, what are companies like Amazon, Skyscanner, Booking.com, Stripe, and Canva doing differently to achieve such high conversion rates? And, more importantly, how can you replicate their success for your brand? That’s exactly what we’ll be discussing in episode 288 of The Ecom Show.An irresistible offer, a strong headline, tailored messaging, and relatable images—these are the four key principles behind every high-converting landing page. In this episode, I’ll break down how to optimize these elements to design a landing page that converts from start to finish.If you’re new here, welcome to The Ecom Show! My name is Daniel Budai, and I’m your host. I’m also the founder of Budai Media, an e-commerce growth agency that has helped over 200+ 7- and 8-figure e-commerce brands generate more than $100M in additional sales. From email marketing to SMS marketing, Google Ads, and landing page optimization, my team specializes in driving rapid growth and tangible results for e-commerce brands.Learn more about Budai Media:https://thebudaimedia.com/ Ready to Scale Your Store?If your store generates more than $100K in monthly sales, you qualify for a free 1:1 strategy call with me. During this one-hour session, I’ll personally audit your e-commerce setup and identify actionable strategies to improve your email, SMS, and ad marketing. Don’t miss this opportunity to take your business to the next level—book your call now!https://calendly.com/budaimedia/strategy-call-with-daniel Thank You for Tuning InThank you for listening to this episode. If you enjoyed it, please hit the subscribe button and leave us a review. Also, share this with your friends to help us grow! We don’t run ads—our growth is 100% organic, and your support allows us to keep creating valuable content and bringing top-tier guests to the show.Bonus ResourceBefore you go, grab a special free resource: The Top 100 High-Converting Emails of Budai Media. This guide is a goldmine for boosting your e-commerce marketing game.https://thebudaimedia.com/top100-emails/ Stay Connected Find me on LinkedIn: https://www.linkedin.com/in/budaidaney/Subscribe to my YouTube channel: https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQSign up for my weekly newsletter packed with the latest e-commerce insights: https://thebudaimedia.com/weekly-newsletter-signup/287. #287 Budai Media Specials: How We Made $2,842,348 USD For Our Ecommerce Client in Just 30 Days
21:18||Ep. 287Welcome to episode 287 of The E-Com Show! Your go-to podcast for all things ecommerce. Join us as we delve into strategies, tactics, and insider tips to elevate your ecommerce game. Don’t forget to subscribe and share with a friend – we thrive on your support as we don’t run ads! In today’s episode, I’m joined by Sofia, our Senior Account Manager at Budai Media, who’ll reveal how we helped a US-based electronics brand scale their email marketing to nearly $3 million in just one month.Before working with us, this brand was seeing around $300,000 in monthly email revenue, with only $30,000 generated from campaigns. After a comprehensive audit and a fully customized email strategy, we helped them increase their monthly email revenue to an incredible $2,842,348—a 9.47x jump compared to just one month!In this episode, we unpack:👉 The transformation from basic email flows to a robust retention marketing strategy👉 How SMS marketing contributed $770k+ in additional revenue👉 The secrets behind our “Frequency Friday” campaigns👉 Why content-driven emails often outperform promotional emailsBefore you go, we've got a special resource for you – the ‘Top 100 High-Converting Emails of Budai Media.’ This guide is a goldmine for anyone looking to boost their ecommerce marketing game. Click the link in the description to download it for free!https://www.thebudaimedia.com/top100-emailsFind me on LinkedIn: https://www.linkedin.com/in/budaidaney/Find me on YouTube: https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQSubscribe to my weekly newsletter packed with the latest e-commerce buzz: https://www.thebudaimedia.com/weekly-newsletter-signupClick on the link below to learn more about us:https://www.thebudaimedia.com/ Check out some previous episodes: https://www.thebudaimedia.com/podcast285. #285 Budai Media Specials: SMS vs Email Marketing: What’s best for your ecommerce store?
14:37||Ep. 285Hey Budai Nation,Welcome back to another episode of The Ecom Show, the podcast where we dive deep into all things e-commerce! From Google Ads and selling on Amazon to email and SMS marketing, we’ve got it all covered. This show is brought to you by Budai Media, a leading e-commerce growth agency that’s helped over 200 brands generate $100M+ in additional revenue.Click on the link below to visit Budai Media:https://www.thebudaimedia.com/ In today’s Budai Media Special, we’re putting email and SMS marketing head-to-head in the ultimate showdown! Both channels are powerful tools for e-commerce brands, but which one should you prioritize?I’ll be your referee as we compare these marketing giants across key areas like:👉Conversion rates👉Attribution👉Cost per impression/list size👉Audience engagement👉Nurturing sales👉The competitive landscapeBut here’s the twist: by the end of this episode, you’ll see it’s not about email vs. SMS—it’s about using email and SMS together for maximum impact!Tune in to discover how to leverage both strategies to build stronger customer relationships, boost engagement, and drive more sales.If you enjoy this episode, don’t forget to subscribe and leave a review! We release two new episodes every month packed with insights to help you scale your e-commerce brand.Before you go, check out our free resource, The Top 100 High-Converting Emails of Budai Media. It’s a must-have guide to take your email marketing game to the next level.https://www.thebudaimedia.com/top100-emailsFind me on LinkedIn: https://www.linkedin.com/in/budaidaney/Find me on YouTube: https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQSubscribe to my weekly newsletter packed with the latest e-commerce buzz: https://www.thebudaimedia.com/weekly-newsletter-signupClick on the link below to learn more about us:https://www.thebudaimedia.com/ Check out some previous episodes: https://www.thebudaimedia.com/podcast#284 Erin Weigel, Author of Design for Impact: Mastering Conversion Design
36:59|Hi there, and welcome to The Ecom Show! I’m your host, Daniel Budai, and I’m so glad you’ve joined us for another exciting conversation about growing and scaling your ecommerce business. Each week, we bring you actionable insights from industry experts, so you can take your brand to the next level.If you haven’t already, please subscribe and share this episode with a friend—it helps us keep bringing you these amazing conversations!Today, I’m joined by Erin Weigel, a UX and design expert who spent nearly a decade at Booking.com, leading a team of designers and running thousands of experiments. Erin recently released her book, Design for Impact, which introduces her Conversion Design Process, a game-changing framework for creating customer-centric, data-driven designs that drive results.Visit Erin’s website:https://erindoesthings.com/Tune in to this episode to learn more about:✅ Erin’s journey from art school to managing UX at Booking.com.✅ Why overconfidence in CRO and UX design can be a red flag—and what to focus on instead.✅ The seven phases of her Conversion Design Process and how to apply them in your business.Thank you for listening to this episode! If you enjoyed it, please make sure to subscribe and leave us a review.Grab a copy of Erin’s latest book, Design for Impact:https://erindoesthings.com/design-for-impact/ Follow Erin on LinkedIn to learn more about her work:https://www.linkedin.com/in/erindoesthings/?originalSubdomain=nl Before you go, we've got a special resource for you – the ‘Top 100 High-Converting Emails of Budai Media.’ This guide is a goldmine for anyone looking to boost their ecommerce marketing game.Click on the link below to get your free copy: 👇https://www.thebudaimedia.com/top100-emailsFind me on LinkedIn: https://www.linkedin.com/in/budaidaney/Find me on YouTube: https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQSubscribe to my weekly newsletter packed with the latest e-commerce buzz: https://www.thebudaimedia.com/weekly-newsletter-signupClick on the link below to learn more about us:https://www.thebudaimedia.com/ Check out some previous episodes: https://www.thebudaimedia.com/podcast283. #283 Leonardo Caracas of Jump Ventures: How to Scale Your Ecommerce Brand to $50M
38:33||Ep. 283Hello, and welcome to another exciting episode of The Ecom Show, your go-to podcast for all things ecommerce! I'm your host, Daniel Budai, and I'm so glad you're here. Each episode, we dive deep into strategies, tactics, and insider insights to help you grow your ecommerce business. Before we get started, please take a moment to subscribe, and if you find this episode helpful, share it with a friend. We rely on organic support from listeners like you!Today on the show, we’re joined by Leonardo Caracas, one of the masterminds behind Go Case, a brand that scaled from $0 to $50 million in revenue within seven years. Now, Leonardo is helping other ecommerce founders achieve similar success through Jump Ventures, his latest project that’s already supported over 100 brands worldwide. From product-market fit to scaling strategies, Leonardo brings a unique playbook for growth that any ecommerce entrepreneur can learn from.Click on the link below to know more about him:https://www.linkedin.com/in/leonardocaracas/ Tune in to this episode to learn more about:✅ How Leonardo scaled Go Case from $0 to $50 million in revenue in just seven years through bold product customization and international expansion.✅ The four KPIs that determine how successful your product is. ✅How to scale quickly with a “move fast and break things” approach while managing sustainable growth.✅ How Jump Ventures has helped over 100 ecommerce brands globally with tailored mentorship and growth strategies.✅ How to use AI to analyze customer feedback and fine-tune your brand’s product offerings and positioning.Thank you for listening to this episode! If you enjoyed it, please make sure to subscribe and leave us a review. Check out Leonardo’s businesses Go Case, and Jump Ventures:Go case:https://gocase.gupy.io/ Jump Ventures:https://www.linkedin.com/company/jump-ventures-vc/ Before you go, we've got a special resource for you – the ‘Top 100 High-Converting Emails of Budai Media.’ This guide is a goldmine for anyone looking to boost their ecommerce marketing game. Click the link in the description to download it for free!https://www.thebudaimedia.com/top100-emailsFind me on LinkedIn: https://www.linkedin.com/in/budaidaney/Find me on YouTube: https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQSubscribe to my weekly newsletter packed with the latest e-commerce buzz: https://www.thebudaimedia.com/weekly-newsletter-signupClick on the link below to learn more about us:https://www.thebudaimedia.com/ Check out some previous episodes: https://www.thebudaimedia.com/podcast282. #282 Budai Media Specials: Dominate BFCM 2024 and scale your Shopify store using these proven BFCM tactics
18:40||Ep. 282Hey Budai Nation,Welcome back to The Ecom Show, where we dive deep into everything eCommerce—from Google Ads, and selling on Amazon, to email and SMS marketing. This show is sponsored by Budai Media, a leading eCommerce growth agency that’s helped over 200 brands generate more than $80M+ in revenue over the last six years.Click on the link below to visit Budai Media:https://www.thebudaimedia.comToday, we’re diving into one of the most important times of the year for eCommerce businesses: Black Friday and Cyber Monday. Are you ready to make this your biggest Black Friday yet? Whether you’re just starting out or already scaling, this episode will help you get ahead.We’re going to break down the exact strategies you need to crush it during the busiest shopping season of the year. From crafting irresistible offers, optimizing your email campaigns, and getting the most out of your ads, I’m here to show you how to maximize your sales and stand out in a crowded market.Listen to this episode to learn more about:✅How to build excitement and anticipation leading up to BFCM✅Common Black Friday challenges and how to overcome them✅Crafting irresistible offers that convert✅Optimizing your email and ad campaigns for maximum impact✅Preparing your website and infrastructure for high trafficThank you for listening to this episode! If you enjoyed it, please make sure to subscribe and leave us a review. We release two new episodes every month, so stay tuned for more insights and stories from the world of ecommerce.Before you go, we've got a special resource for you – the ‘Top 100 High-Converting Emails of Budai Media.’ This guide is a goldmine for anyone looking to boost their ecommerce marketing game. Click the link in the description to download it for free!https://www.thebudaimedia.com/top100-emailsFind me on LinkedIn: https://www.linkedin.com/in/budaidaney/Find me on YouTube: https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQSubscribe to my weekly newsletter packed with the latest e-commerce buzz: https://www.thebudaimedia.com/weekly-newsletter-signupClick on the link below to learn more about us:https://www.thebudaimedia.com/ Check out some previous episodes: https://www.thebudaimedia.com/podcast