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#239 Ken Enden from Invirox: Branding tips from a pet brand that’s sold more than 100,000 products
Hey Budai Nation,
Welcome to The Ecom Show. A space dedicated to bringing you the latest business stories, burning tips, and tried and tested strategies from the world of e-commerce. I’m Daniel Budai, your retention marketing friend and host for today’s episode. In addition to being your retention marketing friend, I’m also the founder of Budai Media.
Budai Media is an e-commerce retention marketing agency that’s generated more than $60 million in additional revenue by harnessing the power of email and SMS marketing. In the last five years we’ve helped more than 160 six-to-seven figure e-commerce businesses scale, and achieve an average increase in the lifetime value of their customers by 20-50% in just 3 months, and currently we’re on the lookout to help more.
In fact, I've made room in my personal calendar to provide a FREE individual consultation for any business that sees monthly revenues of $50,000 or more.
Click on the link below to secure your spot:
This week I’m joined by Ken Enden, the co-founder of Invirox, a brand that simplifies pet training. Invirox designs new age pet collars and harnesses that enable you to communicate with your dog, and make it easier to train for recall at a distance.
What sets them apart? Their product is formulated by two military veterans who have trained countless dogs for search and rescue missions. With more than 100,000+ devices sold, they’re one of the most trusted and loved brands in their niche.
Join us as we discuss the story behind this brand, and learn more about how their exceptional customer service and unique product design helps them stand out.
Click on the link below to visit their website:
Here are some highlights from this episode:
✅ How Invirox helps pet owners train their dogs better
✅ Pricing strategies for pet products
✅ Why some customers prefer shopping on Amazon vs Shopify
✅ Tips for building an online community
Thanks for joining us today! If you liked this episode, please consider leaving a quick review on your go-to podcast platform. Your feedback not only means a lot to us but also helps others find our show.
P.S. Want to elevate your email strategies? Get your hands on our complimentary e-book, "The Ultimate 100 Email Guide." Dive into a treasure of industry secrets, expert recommendations,
and a collection of 100 email templates.
Download here:
https://www.thebudaimedia.com/top100-emails
To keep up with the latest in e-commerce, join my agency and me on social media.
Find me on LinkedIn: https://www.linkedin.com/in/budaidaney/
Find me on YouTube: https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ
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#284 Erin Weigel, Author of Design for Impact: Mastering Conversion Design
36:59|Hi there, and welcome to The Ecom Show! I’m your host, Daniel Budai, and I’m so glad you’ve joined us for another exciting conversation about growing and scaling your ecommerce business. Each week, we bring you actionable insights from industry experts, so you can take your brand to the next level.If you haven’t already, please subscribe and share this episode with a friend—it helps us keep bringing you these amazing conversations!Today, I’m joined by Erin Weigel, a UX and design expert who spent nearly a decade at Booking.com, leading a team of designers and running thousands of experiments. Erin recently released her book, Design for Impact, which introduces her Conversion Design Process, a game-changing framework for creating customer-centric, data-driven designs that drive results.Visit Erin’s website:https://erindoesthings.com/Tune in to this episode to learn more about:✅ Erin’s journey from art school to managing UX at Booking.com.✅ Why overconfidence in CRO and UX design can be a red flag—and what to focus on instead.✅ The seven phases of her Conversion Design Process and how to apply them in your business.Thank you for listening to this episode! If you enjoyed it, please make sure to subscribe and leave us a review.Grab a copy of Erin’s latest book, Design for Impact:https://erindoesthings.com/design-for-impact/ Follow Erin on LinkedIn to learn more about her work:https://www.linkedin.com/in/erindoesthings/?originalSubdomain=nl Before you go, we've got a special resource for you – the ‘Top 100 High-Converting Emails of Budai Media.’ This guide is a goldmine for anyone looking to boost their ecommerce marketing game.Click on the link below to get your free copy: 👇https://www.thebudaimedia.com/top100-emailsFind me on LinkedIn: https://www.linkedin.com/in/budaidaney/Find me on YouTube: https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQSubscribe to my weekly newsletter packed with the latest e-commerce buzz: https://www.thebudaimedia.com/weekly-newsletter-signupClick on the link below to learn more about us:https://www.thebudaimedia.com/ Check out some previous episodes: https://www.thebudaimedia.com/podcast283. #283 Leonardo Caracas of Jump Ventures: How to Scale Your Ecommerce Brand to $50M
38:33||Ep. 283Hello, and welcome to another exciting episode of The Ecom Show, your go-to podcast for all things ecommerce! I'm your host, Daniel Budai, and I'm so glad you're here. Each episode, we dive deep into strategies, tactics, and insider insights to help you grow your ecommerce business. Before we get started, please take a moment to subscribe, and if you find this episode helpful, share it with a friend. We rely on organic support from listeners like you!Today on the show, we’re joined by Leonardo Caracas, one of the masterminds behind Go Case, a brand that scaled from $0 to $50 million in revenue within seven years. Now, Leonardo is helping other ecommerce founders achieve similar success through Jump Ventures, his latest project that’s already supported over 100 brands worldwide. From product-market fit to scaling strategies, Leonardo brings a unique playbook for growth that any ecommerce entrepreneur can learn from.Click on the link below to know more about him:https://www.linkedin.com/in/leonardocaracas/ Tune in to this episode to learn more about:✅ How Leonardo scaled Go Case from $0 to $50 million in revenue in just seven years through bold product customization and international expansion.✅ The four KPIs that determine how successful your product is. ✅How to scale quickly with a “move fast and break things” approach while managing sustainable growth.✅ How Jump Ventures has helped over 100 ecommerce brands globally with tailored mentorship and growth strategies.✅ How to use AI to analyze customer feedback and fine-tune your brand’s product offerings and positioning.Thank you for listening to this episode! If you enjoyed it, please make sure to subscribe and leave us a review. Check out Leonardo’s businesses Go Case, and Jump Ventures:Go case:https://gocase.gupy.io/ Jump Ventures:https://www.linkedin.com/company/jump-ventures-vc/ Before you go, we've got a special resource for you – the ‘Top 100 High-Converting Emails of Budai Media.’ This guide is a goldmine for anyone looking to boost their ecommerce marketing game. Click the link in the description to download it for free!https://www.thebudaimedia.com/top100-emailsFind me on LinkedIn: https://www.linkedin.com/in/budaidaney/Find me on YouTube: https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQSubscribe to my weekly newsletter packed with the latest e-commerce buzz: https://www.thebudaimedia.com/weekly-newsletter-signupClick on the link below to learn more about us:https://www.thebudaimedia.com/ Check out some previous episodes: https://www.thebudaimedia.com/podcast282. #282 Budai Media Specials: Dominate BFCM 2024 and scale your Shopify store using these proven BFCM tactics
18:40||Ep. 282Hey Budai Nation,Welcome back to The Ecom Show, where we dive deep into everything eCommerce—from Google Ads, and selling on Amazon, to email and SMS marketing. This show is sponsored by Budai Media, a leading eCommerce growth agency that’s helped over 200 brands generate more than $80M+ in revenue over the last six years.Click on the link below to visit Budai Media:https://www.thebudaimedia.comToday, we’re diving into one of the most important times of the year for eCommerce businesses: Black Friday and Cyber Monday. Are you ready to make this your biggest Black Friday yet? Whether you’re just starting out or already scaling, this episode will help you get ahead.We’re going to break down the exact strategies you need to crush it during the busiest shopping season of the year. From crafting irresistible offers, optimizing your email campaigns, and getting the most out of your ads, I’m here to show you how to maximize your sales and stand out in a crowded market.Listen to this episode to learn more about:✅How to build excitement and anticipation leading up to BFCM✅Common Black Friday challenges and how to overcome them✅Crafting irresistible offers that convert✅Optimizing your email and ad campaigns for maximum impact✅Preparing your website and infrastructure for high trafficThank you for listening to this episode! If you enjoyed it, please make sure to subscribe and leave us a review. We release two new episodes every month, so stay tuned for more insights and stories from the world of ecommerce.Before you go, we've got a special resource for you – the ‘Top 100 High-Converting Emails of Budai Media.’ This guide is a goldmine for anyone looking to boost their ecommerce marketing game. Click the link in the description to download it for free!https://www.thebudaimedia.com/top100-emailsFind me on LinkedIn: https://www.linkedin.com/in/budaidaney/Find me on YouTube: https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQSubscribe to my weekly newsletter packed with the latest e-commerce buzz: https://www.thebudaimedia.com/weekly-newsletter-signupClick on the link below to learn more about us:https://www.thebudaimedia.com/ Check out some previous episodes: https://www.thebudaimedia.com/podcast281. #281 Budai Media Specials: How to create an Advanced High-Converting Abandoned Cart Flow
23:12||Ep. 281Hey Budai Nation, Welcome back to another episode of The Ecom Show, a podcast where we cover all things e-commerce from Google Ads, and selling on Amazon, to email and sms marketing. This show is sponsored by Budai Media. A leading ecommerce growth agency that’s generated over $101M+ extra revenue for 200+ e-commerce brands.Click on the link below to visit Budai Media:https://www.thebudaimedia.com/ Did you know that 60-80% of the people that visit your website abandon their carts and leave without ever making it to the checkout page? This is why an abandoned cart flow is one of the most important email automations you can set up.There are already thousands of videos and podcasts out there showing you how to create an abandoned cart flow. I’m not going to share the same basic steps of what to do with you. Instead, I’m going to reveal what 7-8 figure brands are doing differently to generate more revenue than the rest. From deciding how many emails to send out, to knowing when’s the best time to send your emails, this episode will guide you to make all the right calls, and help you recover all that money you’re leaving behind from lost sales. Thank you for listening to this episode! If you enjoyed it, please make sure to subscribe and leave us a review. We release two new episodes every month, so stay tuned for more insights and stories from the world of ecommerce.Before you go, we've got a special resource for you – the ‘Top 100 High-Converting Emails of Budai Media.’ This guide is a goldmine for anyone looking to boost their ecommerce marketing game. Click the link in the description to download it for free!https://www.thebudaimedia.com/top100-emailsFind me on LinkedIn: https://www.linkedin.com/in/budaidaney/Find me on YouTube: https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQSubscribe to my weekly newsletter packed with the latest e-commerce buzz: https://www.thebudaimedia.com/weekly-newsletter-signupClick on the link below to learn more about us:https://www.thebudaimedia.com/ Check out some previous episodes: https://www.thebudaimedia.com/podcast280. #280 Soma Tóth from Recart: How Recart Became the #1 SMS Marketing Platform for Shopify Brands
42:12||Ep. 280Welcome to episode 280 of The Ecom Show! Today, I’m joined by Soma Tóth, founder and CEO of Recart, a platform that’s helping Shopify brands scale their SMS marketing efforts. What began in 2016 as a tool to solve WooCommerce’s cart abandonment issues has evolved into one of the top-rated SMS marketing platforms on Shopify, boasting a 4.8-star rating and over 5000+ positive reviews.In this episode, Soma takes us through Recart’s journey—from its early days as a small tool to its current status as the go-to SMS app for Shopify brands. We dive into the key decisions that led to the platform’s success, why they pivoted from WooCommerce to Shopify, and how AI and pop-ups are transforming SMS marketing.Click on the link below to book a free demo with Recart:https://recart.com/shopify-app In this episode, we’ll cover:✅ How Recart evolved from a WooCommerce tool into the #1 SMS platform for Shopify.✅ Why Shopify brands are turning to SMS marketing to increase conversions.✅ How AI-powered pop-ups are helping brands capture more leads.✅ Strategies that the top 1000 Shopify stores use to grow their SMS lists.✅ Soma’s journey as a founder and the key decisions that shaped Recart’s success.Thank you for tuning into The E-Com Show! We appreciate your support, and if you enjoyed this episode, don’t forget to subscribe and leave us a review.Visit Budai Media’s website to learn more about us:https://www.thebudaimedia.com/ 👥 Special Offer: Running an e-commerce store with over $50,000 monthly revenue? Book a free consultation with me to get a complete audit of your performance and retention marketing strategy.https://calendly.com/budaimedia/strategy-call-with-daniel?month=2024-09Before you go, don’t miss our free resource – the ‘Top 100 High-Converting Emails of Budai Media.’ It’s packed with invaluable marketing strategies that can boost your ecommerce business. Click the link below to grab your copy:https://www.thebudaimedia.com/top100-emailsFind me on LinkedIn: https://www.linkedin.com/in/budaidaney/Find me on YouTube: https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQSubscribe to my weekly newsletter packed with the latest e-commerce trends: https://www.thebudaimedia.com/weekly-newsletter-signup279. #279 David from Mito Group: How AI is Revolutionizing Performance Marketing
32:54||Ep. 279Welcome to episode 279 of The E-Com Show, your go-to podcast for everything ecommerce! If you’re looking to scale your business, learn cutting-edge strategies, and hear expert advice from the leaders in the field, you’re in the right place. We don’t run ads on this show, so your support means the world to us. Be sure to subscribe and share with a friend to keep the momentum going!Today, we’re thrilled to introduce David Minorics, Head of Performance Technologies at Mito Group. David brings a wealth of knowledge in AI and performance marketing, with a particular focus on industries like ecommerce, retail, and aviation.Mito Group is a powerhouse of experts coming from four, interconnected fields serving enterprise clients across sectors and regions. They are working with major brands like Decathlon, and Deichmanns. Visit Mito Group’s website to learn more:https://mito.group/performance In this episode, we’ll cover:✅ How AI is transforming performance marketing and advertising.✅ Why small businesses might need to think twice before relying solely on AI for ads.✅ The role of AI in ecommerce and omnichannel retail strategies.✅ AI’s impact on the aviation industry, including fuel optimization and sustainable marketing.✅ Changes in data privacy laws and what it means for performance marketers.Thank you for tuning into The E-Com Show! We appreciate your support, and if you enjoyed this episode, don’t forget to subscribe and leave us a review. Connect with David Minorics:https://www.linkedin.com/in/davidminorics/?originalSubdomain=hu Learn more about Mito Group:https://mito.group/Visit Budai Media’s website to learn more about us:https://www.thebudaimedia.com/ 👥 Special Offer: Running an e-commerce store with over $50,000 monthly revenue? Book a free consultation with me to get a complete audit of your performance and retention marketing strategy.https://calendly.com/budaimedia/strategy-call-with-daniel?month=2024-08Before you go, don’t miss our free resource – the ‘Top 100 High-Converting Emails of Budai Media.’ It’s packed with invaluable marketing strategies that can boost your ecommerce business. Click the link below to grab your copy:https://www.thebudaimedia.com/top100-emailsFind me on LinkedIn: https://www.linkedin.com/in/budaidaney/Find me on YouTube: https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQSubscribe to my weekly newsletter packed with the latest e-commerce trends: https://www.thebudaimedia.com/weekly-newsletter-signupCheck out previous episodes and learn more about us here: https://www.thebudaimedia.com/podcast278. #278 Wayne from IP International: Taking Dan Bilzerian’s Ignite to the Next Level in Europe
36:55||Ep. 278Hello and welcome to episode 278 of The Ecom Show, your go-to podcast for all things ecommerce! I'm your host, Daniel Budai, and I'm thrilled to have you join us today. As always, we're here to delve into strategies, tactics, and insider tips to elevate your ecommerce game. Don’t forget to subscribe and share with a friend – we thrive on your support as we don’t run ads!Joining us today is Wayne Smith, founder of IP International and a renowned global speaker on Amazon business growth. Wayne's agency has achieved impressive success in the Nordic region. He's also instrumental in expanding Dan Bilzerian's lifestyle brand, Ignite, across Europe. Join us in this episode as we discuss: ✅ Wayne's incredible journey from South Africa to becoming an entrepreneur in Europe.✅ How he built and grew his agency, IP International, into one of the largest in the Nordics.✅ The story behind his partnership with Dan Bilzerian's Ignite and their strategies for expanding in Europe.✅How to promote vaping products and alcohol when you can't run ads? ✅How they use Instagram and micro influencers to get more customers.If you enjoyed this episode, please make sure to subscribe and leave us a review so we can continue bringing you more great content.Before you go, we've got a special resource for you – the ‘Top 100 High-Converting Emails of Budai Media.’ This guide is a goldmine for anyone looking to boost their ecommerce marketing game. Download your free copy here:https://www.thebudaimedia.com/top100-emailsFollow Wayne on LinkedIn:https://www.linkedin.com/in/wayne-smith-a75b09137/ Visit Ignite’s store:https://ignite.co/ Find me on LinkedIn: https://www.linkedin.com/in/budaidaney/Find me on YouTube: https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQSubscribe to my weekly newsletter packed with the latest e-commerce buzz: https://www.thebudaimedia.com/weekly-newsletter-signupCheck out some previous episodes: https://www.thebudaimedia.com/podcast277. #277 Liza Roeser from Fifty Flowers: Building an 8-Figure Floral Empire
34:43||Ep. 277Hello and welcome to episode 277 of The Ecom Show, your go-to podcast for all things ecommerce! I'm your host, Daniel Budai, and I'm thrilled to have you join us today. As always, we're here to delve into strategies, tactics, and insider tips to elevate your ecommerce game. Don’t forget to subscribe and share with a friend – we thrive on your support as we don’t run ads!On today's episode, we're joined by Liza Roeser, the CEO of FiftyFlowers.com. Liza discovered her love for the floral industry in Ecuador in the 90s and has since built an impressive 8-figure business that ships flowers to nearly every corner of the world. Visit their website to learn more about Fifty Flowers:https://fiftyflowers.com/In this episode, we’ll cover:✅ How Liza made a million dollars in her first year.✅ The strategies behind setting up a successful wholesale and B2C business online.✅ How FiftyFlowers.com hit 8-figure annual revenue by selling flowers.✅ The role of email marketing in driving their business growth.✅ Insights on finding the right people and building a strong A-team.This is the second floral business we have on the show this month! In a previous episode, we had an insightful conversation with Anita from Pink Clover Flowers, where we discussed the challenges and strategies behind managing a flower business, especially during peak seasons like Valentine's Day.https://podcasts.apple.com/hu/podcast/276-anita-from-pink-clover-flowers-inside-the/id1516804075?i=1000662400525 If you enjoyed this episode, please make sure to subscribe and leave us a review. We release new episodes every Tuesday, so stay tuned for more insights and stories from the world of ecommerce.Before you go, we've got a special resource for you – the ‘Top 100 High-Converting Emails of Budai Media.’ This guide is a goldmine for anyone looking to boost their ecommerce marketing game. Click the link in the description to download it for free!https://www.thebudaimedia.com/top100-emailsFind me on LinkedIn: https://www.linkedin.com/in/budaidaney/Find me on YouTube: https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQSubscribe to my weekly newsletter packed with the latest e-commerce buzz: https://www.thebudaimedia.com/weekly-newsletter-signupClick on the link below to learn more about us:https://www.thebudaimedia.com/ Check out some previous episodes: https://www.thebudaimedia.com/podcast276. #276 Anita from Pink Clover Flowers: Inside the Challenges of Running a Flower Business
24:16||Ep. 276Welcome to episode 276 of The E-Com Show! Your go-to podcast for all things ecommerce. Join us as we delve into strategies, tactics, and insider tips to elevate your ecommerce game. Don’t forget to subscribe and share with a friend – we thrive on your support as we don’t run ads! Today, we're excited to introduce Anita, the operational executive of Pink Clover Flowers, a flourishing flower company based in Los Angeles.Anita has been managing the operations at Pink Clover for over a year and a half, overseeing everything from hiring and marketing to expanding their influence in the LA market. She's currently spearheading their efforts to open new franchises and manage daily operations, including finances and customer service.Visit their website to learn more about Pink Clover Flowers: https://pinkcloverla.com/In this episode, we’ll cover:✅ The unique positioning of Pink Clover’s floral arrangements in the US market.✅ How Pink Clover’s extensive customer support and same-day delivery up to 6 PM sets them apart.✅ The challenges and strategies behind managing a flower business, especially during peak seasons like Valentine's Day.✅ Insights into Pink Clover’s marketing strategies, including the use of freelancers vs. agencies.Thank you for listening to this episode! If you enjoyed it, please make sure to subscribe and leave us a review. We release new episodes every Tuesday, so stay tuned for more insights and stories from the world of ecommerce.Before you go, we've got a special resource for you – the ‘Top 100 High-Converting Emails of Budai Media.’ This guide is a goldmine for anyone looking to boost their ecommerce marketing game. Click the link in the description to download it for free!https://www.thebudaimedia.com/top100-emailsFind me on LinkedIn: https://www.linkedin.com/in/budaidaney/Find me on YouTube: https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQSubscribe to my weekly newsletter packed with the latest e-commerce buzz: https://www.thebudaimedia.com/weekly-newsletter-signupClick on the link below to learn more about us:https://www.thebudaimedia.com/ Check out some previous episodes: https://www.thebudaimedia.com/podcast