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cover art for Mind Made Up (formerly The Brand Cure)

Mind Made Up (formerly The Brand Cure)

Branding & marketing strategy for the mission-driven entrepreneur


Latest episode

  • 5. Setting goals that stick, improve performance, and get better results

    11:48||Season 3, Ep. 5
    We've all heard of so-called "SMART" goals, but what if the science shows they're actually NOT always the most effective at getting results? It turns out that when you're starting a business, SMART goals can actually set us up for procrastination, perfectionism, and disappointment... In this episode we're looking at Goal Orientation Theory and the psychological reasons our goals so often set us up for failure – and how to set better goals that actually improve performance and get better results!

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  • 4. Navigating disappointment – and getting back on track

    12:53||Season 3, Ep. 4
    When we mess up, make mistakes, or don't get a result we want, the disappointment can be crushing. Sometimes we blame ourselves, or blame others... we may even consider walking away altogether from our business, our book idea, or passion project. In this episode, we're exploring the neurochemistry of disappointment, and how to allow the feeling to pass, learn from the experience, and move forward with greater clarity, insight, and strength.

  • 3. Recovering from burnout – when all you want to do is nothing

    12:27||Season 3, Ep. 3
    If you've felt like all you want to do is curl up on the couch and forget your to do list, this episode is for you! Take it from someone who's been there – the last thing you should do right now is push yourself harder. We're talking all about burnout, the neurobiology behind it, and the simple steps you can take to recover, restore, and get back on track towards your goals.

  • 2. Why you feel "behind" in life and how to reclaim your confidence

    17:21||Season 3, Ep. 2
    We all feel behind at some point – we may tell ourselves we should be "further along by now" compared to our peers, friends, or personal heroes. Even those who seem to have it all figured out may be struggling behind the scenes with an invisible problem and self-doubt – so in this episode, we're exploring what's happening in our brains when we compare ourselves with others, and how we can reclaim our confidence and start loving where we're at, and our own unique path forward.

  • 1. Outgrowing your business? How to pivot in a new direction

    16:21||Season 3, Ep. 1
    If you've felt stuck or stagnant in your business – maybe what used to light you up, just isn't doing it for you anymore – this episode is for you! Maybe there's even a new direction you want to grow into, but you've been second-guessing yourself or questioning whether the time is right. Join me in learning how you can trust yourself in stepping into your next chapter with confidence!

  • 7. Goodbye to The Brand Cure – and hello to something new!

    04:59||Season 2, Ep. 7
    Today we're saying a bittersweet (but mostly sweet) farewell to The Brand Cure as we know it – and hello a new chapter, new mission, and a whole new podcast!

  • 6. Conscious and Ethical Launching and Selling

    45:48||Season 2, Ep. 6
    If you dread launching new offers because it's draining, overwhelming, or feels "gross" or misaligned with your values... Chelsea Wallace is here to show you another way. Named recently by Yahoo! Finance among the top 10 launch strategists to watch in 2021, Chelsea joins us to talk about a new, more conscious and ethical way to launch. She also shares the behind-the-scenes experience of developing this new concept and finding this niche, and how a season of feeling uncertain and directionless led to some of her best ideas and thought leadership yet.