Mind Made Up (formerly The Brand Cure)

We've all heard of so-called "SMART" goals, but what if the science shows they're actually NOT always the most effective at getting results? It turns out that when you're starting a business, SMART goals can actually set us up for procrastination, perfectionism, and disappointment... In this episode we're looking at Goal Orientation Theory and the psychological reasons our goals so often set us up for failure – and how to set better goals that actually improve performance and get better results!

When we mess up, make mistakes, or don't get a result we want, the disappointment can be crushing. Sometimes we blame ourselves, or blame others... we may even consider walking away altogether from our business, our book idea, or passion project. In this episode, we're exploring the neurochemistry of disappointment, and how to allow the feeling to pass, learn from the experience, and move forward with greater clarity, insight, and strength.

If you've felt like all you want to do is curl up on the couch and forget your to do list, this episode is for you! Take it from someone who's been there – the last thing you should do right now is push yourself harder. We're talking all about burnout, the neurobiology behind it, and the simple steps you can take to recover, restore, and get back on track towards your goals.

If you've felt stuck or stagnant in your business – maybe what used to light you up, just isn't doing it for you anymore – this episode is for you! Maybe there's even a new direction you want to grow into, but you've been second-guessing yourself or questioning whether the time is right. Join me in learning how you can trust yourself in stepping into your next chapter with confidence!

Today we're saying a bittersweet (but mostly sweet) farewell to The Brand Cure as we know it – and hello a new chapter, new mission, and a whole new podcast!

If you dread launching new offers because it's draining, overwhelming, or feels "gross" or misaligned with your values... Chelsea Wallace is here to show you another way. Named recently by Yahoo! Finance among the top 10 launch strategists to watch in 2021, Chelsea joins us to talk about a new, more conscious and ethical way to launch. She also shares the behind-the-scenes experience of developing this new concept and finding this niche, and how a season of feeling uncertain and directionless led to some of her best ideas and thought leadership yet.

I'm so pumped to have Shannon McKinstrie of Boutique Social DC on the pod today! Shannon is my favorite social media guru out there – I've learned so much from her in my business journey, and she's joining me to share introvert-friendly strategies for building an engaged community and selling with heart on Insta. You'll love her authenticity, sense of humor, and genuine passion for helping others!

Today's guest is Lea Lester, LPC Associate, CDFW-Candidate, who's passionate about supporting young women with big dreams, who are struggling to make meaningful change. Lea shares how to support yourself through big life and career changes, with compassion and care, and take courageous action to reach your goals. Let's dive into the conversation!