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The Amp

A podcast from Ampere Analysis


Latest episode

  • Festive content trends, and who will win Christmas 2026?

    22:17|
    In this final episode of the year, Ampere explores who is winning the Christmas catalogue across broadcast TV, streaming, and sport. How are UK broadcasters, global streamers, and live sports rights holders competing for festive audiences, and what do changing Christmas viewing habits mean for content strategy in an increasingly fragmented market?

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  • In conversation with Hernan Lopez: Netflix, engagement & streaming economics

    51:19|
    On this month's episode we sit down media veteran Hernan Lopez to discuss Netflix's engagement, advertising and how new content formats are reshaping the business of streaming.______________________________________TIMESTAMPS:00:00 - 03:00 - Introductions03:00 - 10:45 - Overview of Netflix Q3 results, and does Netflix have an engagement problem?10:45 - 15:54 - How can Netflix boost engagement?15:54 - 24:35 - Current advertising trends on streaming24:35 - 28:25 - Driving engagement through content and UI28:25 - 36:20 - Netflix's Spotify deal and how it can compete with YouTube36:20 - 46:30 - What purpose do live sports serve for streaming platforms?46:30 - 50:16 - How does sports IP perform across platforms?50:16 - 51:19 - Closing remarks______________________________________Production by Rory Gooderick and Omima ElmattawaaFollow Ampere Analysis on Twitter: @AmpereAnalysisSign up to The Amp weekly newsletter here
  • What is driving Gen-Z consumer habits in gaming, sports, and media?

    45:27|
    In this episode, Ampere explores how gaming, sport, and media are evolving around young audiences. From social discovery to shifting engagement, we ask: what do consumers really want next?
  • Amplified: What’s behind the rise of broadcaster–streamer partnerships? In conversation with Mark Endemaño

    45:12|
    In this episode, Ampere speaks with Mark Endemaño, Managing Director at AlixPartners, about the rise of broadcaster and streamer partnerships. From Disney+ and ITV in the UK to Netflix and TF1 in France, we explore what has triggered this new wave of collaboration, why it matters now, and how it could reshape the future of the media landscape.
  • YouTube’s Role in the Future of Television

    38:33|
  • 10. Box office hits, franchises, and what's next for cinema?

    32:16||Season 4, Ep. 10
    With cinemas still recovering from the impact of the pandemic, this episode of The Amp Podcast dives into box office trends, the performance of major franchises (including James Bond after the Amazon takeover), and the evolving theatrical strategies of streaming giants like Netflix.Production by Rory Gooderick and Omima ElmattawaaFollow Ampere Analysis on Twitter: @AmpereAnalysisSign up to The Amp weekly newsletter here
  • 9. 2024 in Review Part 2: Profitability, Licensing Shifts, and Content Strategies

    29:12||Season 4, Ep. 9
    In this episode, Ampere explores the key trends that have defined 2024 and looks ahead to what we can expect in 2025. The discussion covers profitability, licensing shifts, and content strategies shaping the future of sports, media, and gaming. This is the second part of a two-part series.Production by Rory Gooderick and Omima ElmattawaaFollow Ampere Analysis on Twitter: @AmpereAnalysisSign up to The Amp weekly newsletter here