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What does the future of Advertising look like? In conversation with Synamedia's Guy Southam
44:46|In this episode of The Amp Podcast, we’re joined by Guy Southam from Synamedia to discuss all things advertising. From the rise of AI and streaming to the growing influence of social video, the future of TV advertising, and the enduring value of live sports, we explore the trends reshaping how media companies, broadcasters, and advertisers compete for audiences, attention, and revenue in an increasingly fragmented market.
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Is cricket entering a new global era? In conversation with Anurag Dahiya & Sunil Joy
59:33|In this episode of The Amp Podcast, we’re joined by Anurag Dahiya from the International Cricket Council and Sunil Joy from Starzplay to explore the record-breaking success of the ICC Men’s T20 World Cup, the rise of digital and streaming audiences, and what cricket’s growing global footprint means for the future of the sport ahead of LA 2028.
How will HBO Max fare in the UK?
20:34|In this month's episode, Ampere explores HBO Max's record-breaking UK rollout, covering strategy, sign-ups, and the streamer bundling landscape.
What’s next for Germany’s broadcasters and streamers? In conversation with Andrea Zuska and Hanna Huge
52:20|In our first episode of 2026, we are joined by Andrea Zuska and Hanna Huge to explore the key shifts shaping Germany’s media market and what they mean for broadcasters and streamers.
Festive content trends, and who will win Christmas 2026?
22:17|In this final episode of the year, Ampere explores who is winning the Christmas catalogue across broadcast TV, streaming, and sport. How are UK broadcasters, global streamers, and live sports rights holders competing for festive audiences, and what do changing Christmas viewing habits mean for content strategy in an increasingly fragmented market?
In conversation with Hernan Lopez: Netflix, engagement & streaming economics
51:19|On this month's episode we sit down media veteran Hernan Lopez to discuss Netflix's engagement, advertising and how new content formats are reshaping the business of streaming.______________________________________TIMESTAMPS:00:00 - 03:00 - Introductions03:00 - 10:45 - Overview of Netflix Q3 results, and does Netflix have an engagement problem?10:45 - 15:54 - How can Netflix boost engagement?15:54 - 24:35 - Current advertising trends on streaming24:35 - 28:25 - Driving engagement through content and UI28:25 - 36:20 - Netflix's Spotify deal and how it can compete with YouTube36:20 - 46:30 - What purpose do live sports serve for streaming platforms?46:30 - 50:16 - How does sports IP perform across platforms?50:16 - 51:19 - Closing remarks______________________________________Production by Rory Gooderick and Omima ElmattawaaFollow Ampere Analysis on Twitter: @AmpereAnalysisSign up to The Amp weekly newsletter here
What is driving Gen-Z consumer habits in gaming, sports, and media?
45:27|In this episode, Ampere explores how gaming, sport, and media are evolving around young audiences. From social discovery to shifting engagement, we ask: what do consumers really want next?