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The Work We Keep
Steal My Social Media Strategy
In this solo episode of The Work We Keep, Kayla shares her exact social media marketing schedule and content structure for running Instagram, Facebook, Pinterest, and TikTok as a creative entrepreneur. If you’ve ever wondered how to stay consistent on social media without burning out, this episode breaks down the full system, from long-form podcast and evergreen content to carousels, short-form video, and Pinterest.
Kayla walks through how she repurposes podcast episodes into Instagram content, uses branded templates and Tonic Site Shop graphics for consistency, leverages ChatGPT to condense and expand ideas, and plans her grid using the Plann app to schedule posts in advance. She also shares practical tips like manually adding location tags and collaborations inside Instagram for better discoverability.
This episode is a transparent look at sustainable social media marketing for photographers, creatives, and small business owners who want structure, clarity, and longevity, not constant content chaos.
If you’re looking for a realistic Instagram marketing workflow, content repurposing strategy, and behind-the-scenes insight into how a working mom and business owner manages multiple platforms each week, this one is for you.
Grab my "Steal My Social Media Checklist" to help create a sustainable social media strategy: https://kaylamariphotography.myflodesk.com/sjmuytr96q
Learn more about Kayla and her photography business at: https://kaylamariphoto.com/
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21. What Happened to Human Connection?
14:41||Season 1, Ep. 21In this solo episode of The Work We Keep, Kayla reflects on what feels like the growing loss of real human connection in a world consumed by phones, content, productivity, and constant digital noise. From leaving your phone in the car at dinner to taking your kids to the playground without distractions, this episode explores small but meaningful ways to reconnect, with your family, your friendships, your creativity, and yourself.20. Why Photography Is No Longer a “Cheap” Service
15:15||Season 1, Ep. 20In this solo episode of The Work We Keep, Kayla shares an honest behind-the-scenes look at what it actually costs to run a creative business in 2026, and why photography, filmmaking, and creative services are no longer inexpensive to do well. From rising equipment costs and AI-driven industry shifts to hard drives, SD cards, gas prices, and the emotional labor of creative work, this conversation explores the hidden realities clients rarely see. Kayla also unpacks why “cheap” photography often comes at the expense of sustainability, care, and client experience, and why the creatives charging intentionally are usually the ones investing the most into protecting your memories and telling your story well.19. Should You Share Your Kids Online?
48:54||Season 1, Ep. 19In this episode of The Work We Keep, Kayla sits down with photographer Brooke Lacombe, to explore the growing shift of parents choosing not to show their children’s faces online. With a background in public safety and psychology, Brooke shares how concerns around consent, digital footprints, privacy, and AI are reshaping both parenting and the photography industry. Together, they discuss how photographers can adapt creatively, how families can make more intentional decisions about what they share, and why this movement is less about fear—and more about protecting childhood in a digital world. Prompts for Privacy for Photographers: https://www.etsy.com/ca/listing/4491967123/prompts-for-privacy-guide-photography?ref=share_ios_native_controlSocial Media Privacy Checklist for Parents: https://www.etsy.com/listing/4491990942/social-media-privacy-checklist-for?sr_prefetch=1&pf_from=shop_home&ref=shop_home_active_3&dd=1&logging_key=4cca58f007566e155ed9c0c00528dd1844f4151a%3A449199094218. Why You’re Attracting the Wrong Clients (And How to Fix It)
14:44||Season 1, Ep. 18Today on The Work We Keep, we are diving into everything you need to know about the connection between your portfolio, burnout, and building a business that actually fits your life.17. Why I’m Changing the Way I Photograph Families
20:06||Season 1, Ep. 17In this solo episode of The Work We Keep, Kayla reflects on the unexpected shift that came after hosting her first workshop, and how it’s changing the way she approaches family photography. Moving away from perfectly styled, “pretty” images, she shares why she’s now drawn to more honest, real-life moments that reflect how families actually live, love, and remember this season. This episode is a behind-the-scenes look at evolving creatively, trusting your instincts, and letting go of what no longer feels aligned.If this resonated with you and you’re craving more honest, behind-the-scenes conversations like this, you can join my email list here: https://kaylamariphotography.myflodesk.com/eqmtrfxdhc16. Motherhood at 2am
46:37||Season 1, Ep. 16In this episode of The Work We Keep, Kayla sits down with Laura of Flower Mound Lactation Care to talk about breastfeeding, lactation support, and the realities of feeding in early motherhood. From common misconceptions about “natural” breastfeeding to tongue ties, latch pain, milk supply concerns, and returning to work, Laura shares practical education and compassionate reassurance for new moms. They also discuss supplementing without guilt, the emotional weight of feeding decisions, and why local, in-home lactation support can make all the difference. If you’re pregnant, newly postpartum, or listening at 2 a.m. during a feeding, this conversation is for you.https://www.flowermoundlactationcare.com/14. The Myth of “Balance”
11:44||Season 1, Ep. 14In this episode of The Work We Keep, Kayla explores the myth of “work-life balance” and why chasing it often leaves women feeling stretched, guilty, and behind. Instead of striving for perfectly even days, this conversation reframes life and work through the lens of seasons, trade-offs, and intentional alignment. If you’ve ever felt like you’re failing at balance, this episode offers a more sustainable perspective. One rooted in honesty, rhythm, and choosing what matters most in the season you’re in.13. Who Am I Now? Motherhood and Identity
52:06||Season 1, Ep. 13In this episode of The Work We Keep, Kayla Victor sits down with Briana of Rooted Healing Therapy in Argyle to talk about motherhood, identity, and the emotional shifts that happen during pregnancy and postpartum. Brianna, a licensed therapist specializing in perinatal and postpartum mental health, shares why becoming a mother is not just adding a role, but a complete reorganization of self. Together, they explore identity loss and grief, mom guilt, cultural expectations, and how therapy, micro-moments of care, and self-compassion can support mothers through this season of becoming.https://rootedhealing.co/