The Taming of the Shrewd
Episode 3: Embedding a Fundraising Culture
After two episodes exploring how to develop trading income streams, and the neuroscience that drives donors to give, Episode 3 is more one for the fundraising purists!
I was joined by Lottie Donovan to discuss how to embed a fundraising culture in an organisation, so that everyone understands their role in fundraising and feels a responsibility to make it successful. Lottie draws on her experience as Head of Development at Watershed, a well-known arts organisation and cinema on the Harbourside in Bristol, just a stone's throw from where the statue of Edward Colston was recently pushed into the water.
Lottie shared three key areas to focus on if you want to build a fundraising culture in your organisation:
1. Crafting your story and case for support, so that supporters want to "walk alongside you" and be part of your journey
2. Building your supporter base by working with staff to map their networks and encourage good donor stewardship
3. Challenging perceptions and avoiding assumptions - what does a wealthy donor really look like, and who in your organisation actually has valuable contacts?
This is our first episode actually recorded once lockdown started, so you'll hear us muse on why some of these issues are now more important than ever, and how you can use time away from the office now to get started.
During the podcast, we discussed two of our recent blogs:
What fundraising and dating etiquette have in common: https://www.limegreenconsulting.co.uk/blog/six-dating-lessons-for-every-fundraiser
The importance of thanking your donors: https://www.limegreenconsulting.co.uk/blog/10-donations-in-10-weeks-heres-what-i-learned-about-thank-yous-conversation-starters-payment-platforms
Sign up for our Fundraising During Covid-19 online briefing in July, featuring presentations from both Lottie and me: https://www.eventbrite.co.uk/e/fundraising-during-covid-19-a-briefing-in-partnership-with-sse-tickets-108691870310