The Systems and Workflow Magic Podcast

Struggling to price your photography services with confidence? In episode 173 of The Systems and Magic Workflow, I sit down with Brooke Jefferson to break down the biggest pricing mistakes photographers make—and how to finally charge what you’re worth. We’re diving into profit-focused pricing strategies, overcoming mindset blocks, and attracting clients who happily pay your rates. If you’re tired of second-guessing your prices, this episode is packed with actionable insights to help you build a profitable and sustainable photography business. Tune in now! 🎧✨📖 Access FULL episode + transcript + show notes HEREMentioned Resources & Links🎉 Need launching help? Work with me 1:1 here🎉 Check out The Family Photographer Advanced Blue Summit here🎉 Check out The Family Photographer's Inner Circle: The Business Edition Private Podcast here (free)Connect with Dolly DeLong Education💻Website📱Instagram🎥YouTubeConnect with Brooke JeffersonWebsite: https://brookejefferson.com/IG: https://www.instagram.com/brookejanaephotoThanks for joining me on The Systems and Workflow Magic Podcast! If you enjoyed this episode:✅Sign up for weekly reminders to stay updated on all things systems, sops, marketing, and workflows to impact the backend of YOUR business! You can snag freebies here: https://systemsandworkflowmagic.com/business-tools🥳Post a screenshot and some of your favorite key takeaways on your IG story, and tag me @dollydelongeducation so I can repost it!🔗affiliate links included, which means I might make a lil' money when you click. I only recommend people, products, & programs I use & ❤️Photography pricing tips, How to price photography, Photography business pricing, Setting profitable photography rates, Confidently charge for photography, family photography business tips

🚨 Want to attract the right clients while running a more organized and intentional photography business? In this episode, Jillian Dolberry shares how to build value-based systems in your family photography business so you can streamline your workflow, enhance the client experience, and create a business that truly reflects your core values. Hit play now and start building systems that work for you! 🎧✨📖 Access FULL episode + transcript + show notes HEREMentioned Resources & Links🎉 Need launching help? Work with me 1:1 here🎉 Check out The Family Photographer Advanced Blue Summit here🎉 Check out The Family Photographer's Inner Circle: The Business Edition Private Podcast here (free)Connect with Dolly DeLong Education💻Website📱Instagram🎥YouTubeConnect with Jillian DolberryWebsite: https://jilliandolberry.comIG:  https://www.instagram.com/jilliandolberryFree Resource: jilliandolberry.com/quizThanks for joining me on The Systems and Workflow Magic Podcast! If you enjoyed this episode:✅Sign up for weekly reminders to stay updated on all things systems, sops, marketing and workflows to impact the backend of YOUR business! You can snag freebies here: https://systemsandworkflowmagic.com/business-tools🥳Post a screenshot and some of your favorite key takeaways on your IG story, and tag me @dollydelongeducation so I can repost it!🔗affiliate links included, which means I might make a lil' money when you click. I only recommend people, products, & programs I use & ❤️Value-Based Systems for Family Photographers, Family Photography Business Systems, How to Create Systems for Photographers, Client Experience Systems for Photographers

In this episode, I'm joined by SEO expert Christy Hunter to discuss the power of an SEO-optimized service page for family photographers. Christy shares her personal journey of mastering SEO, her top six elements of a high-converting service page, and practical ways to improve your website's search rankings. If you're ready to attract better-qualified leads and book more clients, this is a must-listen!What You’ll Learn in This Episode:✅ How SEO plays a crucial role in attracting ideal photography clients✅ The importance of a well-crafted service page for conversion rates✅ Six must-have elements to optimize your service page for SEO✅ The impact of pricing transparency on client inquiries✅ Why testimonials and guides can boost trust and engagement📖 Access FULL episode + transcript + show notes HEREMentioned Resources & Links🎉 Are you a small creative biz owner and need 1:1 launching help? Work with me 1:1 here🎉 Are you a family photographer needing systems/workflow/marketing help? Check out The Family Photographer Advanced Blue Summit hereConnect with Dolly DeLong Education💻Website📱Instagram🎥YouTubeConnect with Christy HunterWebsite: https://seocoachingforcreatives.comIG: https://www.instagram.com/seocoachingforcreativesFree Resource: https://seocoachingforcreatives.com/4-steps-to-startThanks for joining me on The Systems and Workflow Magic Podcast! If you enjoyed this episode:✅Sign up for weekly reminders to stay updated on all things systems, sops, marketing and workflows to impact the backend of YOUR business! You can snag freebies here: https://systemsandworkflowmagic.com/business-tools🥳Post a screenshot and some of your favorite key takeaways on your IG story, and tag me @dollydelongeducation so I can repost it!🔗affiliate links included, which means I might make a lil' money when you click. I only recommend people, products, & programs I use & ❤️Tips For Family Photographers, Marketing For Family Photographers, SEO for family photographers, Search Engine Optimization Tips, Family Photographer Education

🚨 Want to attract more of the right family photography clients? In episode 170 of The Systems and Workflow Magic Podcast, Glenneth Reed breaks down Google Analytics for family photographers—without the overwhelm! Learn key metrics to track, how to make data-driven marketing decisions and simple ways to optimize your website traffic. If you're tired of guessing and ready to grow, hit play now! 🎧✨📖 Access FULL episode + transcript + show notes HEREMentioned Resources & Links🎉 Need launching help? Work with me 1:1 here🎉 Check out The Family Photographer Advanced Blue Summit hereConnect with Dolly DeLong Education💻Website📱Instagram🎥YouTubeConnect with Glenneth ReedWebsite: https://www.thevisibilitymethod.comIG: https://instagram.com/glennethdotcomFree Resource: https://www.thevisibilitymethod.com/guide-to-getting-visible-on-google/Thanks for joining me on The Systems and Workflow Magic Podcast! If you enjoyed this episode:✅Sign up for weekly reminders to stay updated on all things systems, sops, marketing and workflows to impact the backend of YOUR business! You can snag freebies here: https://systemsandworkflowmagic.com/business-tools🥳Post a screenshot and some of your favorite key takeaways on your IG story, and tag me @dollydelongeducation so I can repost it!🔗affiliate links included, which means I might make a lil' money when you click. I only recommend people, products, & programs I use & ❤️Tips For Family Photographers, Marketing For Family Photographers, Google Analytics For Family Photographers, Metrics To Track For Family Photographers

🚨 Struggling to stand out in the crowded world of family photography? You’re not alone! With so many photographers competing for the same clients, it’s easy to feel lost in the mix. But what if the secret to standing out isn’t about working harder—it’s about working smarter with strategic branding and website design? In this episode of The Systems & Workflow Magic Podcast, I’m joined by Makena Delaney, creative strategist and founder of Makena Creative, to uncover the biggest branding mistakes family photographers make—and how to fix them.📢 If you’re ready to attract your ideal clients, book more sessions, and confidently market your photography business, this episode is for you!🎧 Listen now and start standing out!📖 Access FULL episode + transcript + show notes HEREMentioned Resources & Links🎉 Need launching help? Work with me 1:1 here🎉 Need a new Website (Brand + Website Design)? Work with Makena HERE🎉Makena's Branding Session With Dolly DeLong Photography HEREConnect with Dolly DeLong Education💻Website📱Instagram🎥YouTubeConnect with Makena DelaneyWebsite: https://makenadelaney.com/IG: https://www.instagram.com/makena_delaney/Free Resource: 3 Secrets To An Epic WebsiteThanks for joining me on The Systems and Workflow Magic Podcast! If you enjoyed this episode:✅Sign up for weekly reminders to stay updated on all things systems, sops, marketing and workflows to impact the backend of YOUR business! You can snag freebies here: https://systemsandworkflowmagic.com/business-tools🥳Post a screenshot and some of your favorite key takeaways on your IG story, and tag me @dollydelongeducation so I can repost it!🔗affiliate links included, which means I might make a lil' money when you click. I only recommend people, products, & programs I use & ❤️Tips For Family Photographers, Marketing For Family Photographers, Launch Strategy, Website Design, Branding For Photographers

🎉Thinking about running Google Ads but feeling overwhelmed? In this episode, I chat with Donnie Conley of Pandas on Fire Digital Marketing about why Google Ads could be the game-changer your business needs in 2025. We cover the benefits of Google Ads over Meta Ads, budgeting strategies, keyword planning (including negative keywords!), and how to set realistic expectations for paid advertising. If you’ve been hesitant about investing in ads, this episode will help you take confident action!📖 Access FULL episode + transcript + show notes HEREMentioned Resources & Links🎉 Need launching help? Work with me 1:1 here🎉 Need Google Ads help? Work with Donnie 🎉 3 Easy Google Ad Campaigns (Free Resource) HEREConnect with Dolly DeLong Education💻Website📱Instagram🎥YouTubeConnect with Donnie ConleyWebsite: https://pandasonfire.com/dollyHis Free Resource: https://pandasonfire.com/3-easy-campaigns/Thanks for joining me on The Systems and Workflow Magic Podcast! If you enjoyed this episode:✅Sign up for weekly reminders to stay updated on all things systems, sops, marketing and workflows to impact the backend of YOUR business! You can snag freebies here: https://systemsandworkflowmagic.com/business-tools🥳Post a screenshot and some of your favorite key takeaways on your IG story, and tag me @dollydelongeducation so I can repost it!🔗affiliate links included, which means I might make a lil' money when you click. I only recommend people, products, & programs I use & ❤️Google Ads Strategy, Marketing For Photographers, Tips For Family Photographers, Marketing For Family Photographers, Launch Strategy

🎉 In this episode, John Mansfield shares how to elevate your client experience with a seamless workflow. Learn how to nurture clients from booking to post-wedding, save time with tools, and create a process that leads to raving fans. Hit play for actionable tips to grow your business!📖 Access FULL episode + transcript + show notes HEREMentioned Resources & Links🎉 Need launching help? Work with me 1:1 hereConnect with Dolly DeLong Education💻Website📱Instagram🎥YouTubeConnect with John MansfieldWebsite: https://allheartphoto.com/IG: https://www.instagram.com/witt.pod/ & https://www.instagram.com/allheartphoto/  Podcast: Wisdom in the Tangents PodcastEducation for Photographers: https://allheartphoto.com/educationHis Free Resource: https://allheartphoto.com/emailguideThanks for joining me on The Systems and Workflow Magic Podcast! If you enjoyed this episode:✅Sign up for weekly reminders to stay updated on all things systems, sops, and workflows to impact the backend of YOUR business! You can snag freebies here: https://systemsandworkflowmagic.com/business-tools🥳Post a screenshot and some of your favorite key takeaways on your IG story, and tag me @dollydelongeducation so I can repost it!🔗affiliate links included, which means I might make a lil' money when you click. I only recommend people, products, & programs I use & ❤️Launch Strategy, Launching For Photographers, Launch Planning Services

🎉 In this episode, we dive into the launch journey of Heather Leicy’s tax course for photographers. Discover how Heather combined strategy, content planning, and expert collaboration to create a successful course that simplifies taxes for photographers. Whether you’re launching your first course or looking for inspiration, this episode is packed with actionable insights!📖 Access FULL episode + transcript + shownotes HEREMentioned Resources & Links🎉 Heather Leicy's "Make Taxes Suck Less Course" (for photographers)🎉 Need launching help? Work with me 1:1 hereConnect with Dolly DeLong Education💻Website📱Instagram🎥YouTubeConnect with Heather Leicy💻Website📱Instagram🎥YouTubeThanks for joining me on The Systems and Workflow Magic Podcast! If you enjoyed this episode:✅Sign up for weekly reminders to stay updated on all things systems, sops, and workflows to impact the backend of YOUR business! You can snag freebies here: https://systemsandworkflowmagic.com/business-tools🥳Post a screenshot and some of your favorite key takeaways on your IG story, and tag me @dollydelongeducation so I can repost it!🔗affiliate links included, which means I might make a lil' money when you click. I only recommend people, products, & programs I use & ❤️Launch Strategy, Launching For Photographers, Launch Planning Services, Launch a Digital Course, Launch in 2025, Photography Education, Tax Course For Photographers

🎉 In this actionable episode, Dolly DeLong dives into the transformative power of organic marketing strategies to help you grow your business sustainably in 2025. Joined by the incredible Stephanie Kase, this episode explores how to connect authentically with your ideal audience, craft a marketing plan that resonates, and build a foundation for long-term success—all without relying on paid ads. Stephanie shares practical tips on mastering one platform at a time, creating evergreen content, and leveraging SEO to make your marketing efforts work for you. Whether you’re a service-based business owner, digital product creator, or entrepreneur in the online space, this episode is packed with actionable insights to help you reduce overwhelm, focus your efforts, and achieve consistent growth. If you’re ready to embrace the power of organic marketing and create a system that works for YOU, this episode is a must-listen!📖 Access FULL episode + transcript + shownotes HEREMentioned Resources & Links🎉 The Online Marketing Club (affiliate link)🎉 The Master Trello Business Operations BoardConnect with Dolly DeLong Education💻Website📱Instagram🎥YouTubeConnect with Stephanie Kase 💻Website📱Instagram🎥YouTubeThanks for joining me on The Systems and Workflow Magic Podcast! If you enjoyed this episode:✅Sign up for weekly reminders to stay updated on all things systems, sops, and workflows to impact the backend of YOUR business! You can snag freebies here: https://systemsandworkflowmagic.com/business-tools🥳Post a screenshot and some of your favorite key takeaways on your IG story, and tag me @dollydelongeducation so I can repost it!🔗affiliate links included, which means I might make a lil' money when you click. I only recommend people, products, & programs I use & ❤️