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The Systems and Workflow Magic Podcast


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  • 212. Valentine’s Mini Sessions Marketing Plan for Family Photographers

    31:01||Ep. 212
    Big reminder, friend: if I were your marketing advisor for your family photography business, I would absolutely have you working on your February Valentine’s mini sessions in December—yes, while everyone else is still wrapping gifts and closing out their holiday minis.This episode (originally recorded as a YouTube video and repurposed as a podcast) walks you through how to think like a marketer, map out a simple mini-session offer for couples or kids, and align your systems, content, and email marketing before the new year begins.Whether you’re a family photographer who loves minis or you’re just curious about adding a seasonal cash-injection to your year, this episode will help you:Decide how to position your Valentine’s minis (kids, couples, or both)Choose simple, on-brand themes and props your clients can easily say yes toPlan locations, timelines, and logistics now so you’re not scrambling in late JanuaryUse Instagram + your blog as top-of-funnel marketing for your minisSet up email segments and nurture using Flodesk (or your ESP of choice)Use your CRM (like Dubsado) to automate booking, communication, and remindersTurn Valentine’s minis into an annual, repeatable revenue streamResources & Links Mentioned In This Episode▸ Read the full blog post that goes with this episode (that way, you get all the links mentioned): https://systemsandworkflowmagic.com/valentines-mini-sessions-family-photographers/▸ Get 25% OFF on Flodesk here: https://flodesk.com/c/DOLLYDELONGEDUCATION▸ Join the Family Photographer's Marketing Society: https://systemsandworkflowmagic.com/the-family-photographers-marketing-society▸ Get 30% OFF on Dubsado here: https://www.dubsado.com/?c=dollydelongeducation▸ Free Dubsado Mini Session Roadmap: https://systemsandworkflowmagic.com/the-dubsado-mini-session-roadmap-opt-inConnect with Dolly DeLong Education💻 Website📱Instagram🎥 YouTubeThanks for joining me on The Systems & Workflow Magic Podcast! If you enjoyed this episode:✅ Sign up for weekly reminders + free resources here → Business Tools🥳 Share a screenshot of this episode on your IG story and tag me @dollydelongeducation so I can cheer you on!🔗 Affiliate links included. I only recommend products I personally use and love.valentines mini sessions for family photographers, how to plan valentines minis in december, seasonal mini sessions marketing plan, mini sessions for couples and kids, family photographer marketing 2026, dubsado mini session workflow, dubsado for family photographers, flodesk for family photographers, email marketing for mini sessions, seasonal cash injection offers, planning holiday minis and valentines minis, blog strategy for family photographers, instagram marketing for mini sessions, family photographer marketing membership, family photographers marketing society, systems and workflows for mini sessions, client communication templates for minis, winter studio mini sessions ideas, marketing seasonal minis with email and instagram

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  • 211. 5 Reasons Family Photographers Need Email Marketing in 2026 (Featuring: Flodesk)

    25:13||Ep. 211
    Big news, friends! We are officially heading into a brand new year of marketing, and if you’re a family photographer still relying only on Instagram (or whatever the next trendy platform is), this episode is your gentle nudge: it’s time to bring email marketing into your 2026 strategy.In today’s episode—which originated as a YouTube video—you’ll learn why email marketing continues to outperform every other marketing channel, why it future-proofs your family photography business, and how it helps you book more clients with less stress. Plus, at the end of the episode, I’m sharing why Flodesk is my #1 recommendation for photographers who want simple, beautiful, effective email marketing without overwhelm.Whether you’re brand new to email marketing or you’ve been dragging your feet for years (it’s okay, I see you!), this episode will give you the clarity and motivation you need to start strong in 2026.Resources & Links Mentioned In This Episode▸ Read the full blog post that goes with this episode (that way, you get all the links mentioned): https://systemsandworkflowmagic.com/email-marketing-for-family-photographers/▸ Watch the YouTube video version of this Podcast: https://youtu.be/5FWPcr3BzAA▸ Get 25% OFF on Flodesk here: https://flodesk.com/c/DOLLYDELONGEDUCATION▸ Join the Family Photographer's Marketing Society: https://systemsandworkflowmagic.com/the-family-photographers-marketing-societyConnect with Dolly DeLong Education💻 Website📱Instagram🎥 YouTubeThanks for joining me on The Systems & Workflow Magic Podcast! If you enjoyed this episode:✅ Sign up for weekly reminders + free resources here → Business Tools🥳 Share a screenshot of this episode on your IG story and tag me @dollydelongeducation so I can cheer you on!🔗 Affiliate links included. I only recommend products I personally use and love.email marketing for family photographers, photographer email newsletter ideas, Flodesk tutorial for photographers, email marketing 2026 predictions, marketing systems for photographers, how to grow a photography email list, Flodesk for creative business owners, best email platform for photographers, family photography marketing tips, nurture sequences for photographers, sustainable marketing for creatives, automated email workflow for photographers, why email marketing matters, photographer marketing without Instagram, ROI of email marketing 2026, long-term marketing strategy photographers, book more photography clients with email, email vs social media marketing, segmenting email audiences Flodesk, simple email marketing for photographers
  • 210. Black Friday 2025: Five Days of Deals for Family Photographers

    21:51||Ep. 210
    If you’re a family photographer who’s ready to simplify your systems, strengthen your marketing, and finally feel organized heading into a new year, this special Black Friday episode is for you! In this behind-the-scenes catalog-style walkthrough, I’m breaking down every single deal happening November 24–28, 2025, inside Dolly DeLong Education.Whether you're watching this on YouTube or listening via the podcast, this is your go-to guide to bookmark so you can return to each deal on the exact day it goes live. And yes — even if you’re listening in the future, these resources remain available in my shop year-round! (YAY!)Resources & Links Mentioned In This Episode▸ Read the full blog post that goes with this episode (that way, you get all the links mentioned): https://systemsandworkflowmagic.com/black-friday-deals-family-photographers-2025/▸ Watch the YouTube video version of this Podcast: HERE▸ Check out the 5 Days of Deals HERE▸ Missed the Sale but want to see the shop? Check it out HERE Connect with Dolly DeLong Education💻 Website📱Instagram🎥 YouTubeThanks for joining me on The Systems & Workflow Magic Podcast! If you enjoyed this episode:✅ Sign up for weekly reminders + free resources here → Business Tools🥳 Share a screenshot of this episode on your IG story and tag me @dollydelongeducation so I can cheer you on!🔗 Affiliate links included. I only recommend products I personally use and love.black friday deals for photographers, family photographer black friday sale, creative business black friday 2025, bookkeeping for photographers, digital product launch system, photographer launch planner, client experience workflow photography, dubsado for family photographers, family photographer crm workflow, long form content workflow, blogging system for photographers, podcast workflow for creatives, youtube workflow for creatives, photographer marketing membership, marketing system for photographers, backend systems for photographers, photography workflows trello, launch planning for creatives, photographer marketing strategy 2025, systems and workflow magic podcast
  • 209. Why Some Family Photographers Stay Fully Booked (and Others Don’t): 8 Business Foundations You’re Probably Ignoring

    29:05||Ep. 209
    Ever look at another family photographer who’s booked out months in advance and think, “What are they doing that I’m not?” Spoiler: it’s not talent, it’s not the “oversaturated market,” and it is definitely not that you’re not good enough.This episode (originally recorded as a YouTube video and repurposed into the podcast) breaks down the eight core foundations—or “cogs”—that keep your family photography business consistently booked instead of stuck in that exhausting feast-or-famine cycle.Whether you’re a few years into business or you’re finally ready to take it seriously as a real, sustainable business, this one’s meant to lovingly call you out and show you exactly where to focus next.Resources & Links Mentioned In This Episode▸ Read the full blog post that goes with this episode (that way, you get all the links mentioned): https://systemsandworkflowmagic.com/consistent-bookings-family-photographers/▸ Watch the YouTube video version of this Podcast: https://youtu.be/FIjZ3Yv1byA▸ The Family Photographer's Marketing Society: https://systemsandworkflowmagic.com/the-family-photographers-marketing-societyConnect with Dolly DeLong Education💻 Website📱Instagram🎥 YouTubeThanks for joining me on The Systems & Workflow Magic Podcast! If you enjoyed this episode:✅ Sign up for weekly reminders + free resources here → Business Tools🥳 Share a screenshot of this episode on your IG story and tag me @dollydelongeducation so I can cheer you on!🔗 Affiliate links included. I only recommend products I personally use and love.Consistent bookings for family photographers, feast or famine photography business, family photographer systems and workflows, how to price family photography sessions, know your numbers creative business, SEO for family photographers, blogging for family photographers, marketing rhythm for photographers, inconsistent editing posing and lighting, family photographer messaging help, brand voice for photographers, do I need a new website for my photography business, email marketing for family photographers, simple workflows for photographers, CRM for family photographers, systems and workflows for small business owners, Dolly DeLong Education podcast, YouTube to podcast repurposed content, backend systems for photographers
  • 208. 4 Blog Post Ideas to Boost Your Family Photography SEO This Winter

    13:24||Ep. 208
    Big news, family photographers.. the holidays are almost here, and now is the perfect time to start planting those SEO seeds for next year! In this episode, I’m sharing four blog post ideas you can start writing right now to help your photography business get discovered on Google (and yes, even in ChatGPT searches!) long after the holiday season.Whether you’re a family photographer, newborn photographer, or creative business owner who wants to show up more consistently online, you’ll learn how to:✨ Choose blog post topics that attract your dream clients✨ Create SEO-friendly posts that perform in both Google and AI search tools✨ Repurpose your blog content for social media and email marketing✨ Build long-term visibility for your photography business during slower seasonsResources & Links Mentioned In This Episode▸ Get all of my Black Friday 2025 Deals (dropping the week of November 24th-November 28th): https://systemsandworkflowmagic.com/black-friday-deals-2025▸ Watch the YouTube video version of this Podcast: https://youtu.be/HE_cDS43HmY▸ The Family Photographer's Marketing Society: https://systemsandworkflowmagic.com/the-family-photographers-marketing-societyConnect with Dolly DeLong Education💻 Website📱Instagram🎥 YouTubeThanks for joining me on The Systems & Workflow Magic Podcast! If you enjoyed this episode:✅ Sign up for weekly reminders + free resources here → Business Tools🥳 Share a screenshot of this episode on your IG story and tag me @dollydelongeducation so I can cheer you on!🔗 Affiliate links included. I only recommend products I personally use and love.winter family photo ideas, family photographer SEO, SEO for photographers, family photography blogging, winter photography marketing tips, content ideas for photographers, long form content marketing for photographers, indoor family photo ideas, lifestyle newborn sessions winter, local SEO for photographers, blogging for photography business, evergreen marketing ideas for creatives, how to blog for SEO photography, family photographer marketing society, systems and workflows for photographers
  • 207. 3 Things That Make Your Business Look Outdated (and How to Fix Them)

    14:54||Ep. 207
    Have you ever visited a business online and couldn’t tell if they were still open—or if they’d shut down years ago? 😅 This episode was inspired by Dolly’s recent family fall break trip to Buffalo and Rochester, New York, where she experienced that very frustration firsthand!Whether you’re a family photographer, a creative entrepreneur, or a small business owner, you might be unintentionally putting doubt in your potential clients’ minds. Today, Dolly shares three simple, quick updates you can make to your website and marketing to instantly show clients that your business is alive, thriving, and ready to serve them.These tips are all about keeping your business active and relevant—without adding more overwhelm to your plate. Read the entire blog post that goes with this podcast episode hereResources & Links Mentioned In This Episode▸ Watch the YouTube video version of this Podcast https://youtu.be/sZEYB0XBTcM▸ The Family Photographer's Marketing Society: https://systemsandworkflowmagic.com/the-family-photographers-marketing-society▸ Get 50% OFF of Flodesk HERE (for email marketing) https://flodesk.com/c/DOLLYDELONGEDUCATIONConnect with Dolly DeLong Education💻 Website📱Instagram🎥 YouTubeThanks for joining me on The Systems & Workflow Magic Podcast! If you enjoyed this episode:✅ Sign up for weekly reminders + free resources here → Business Tools🥳 Share a screenshot of this episode on your IG story and tag me @dollydelongeducation so I can cheer you on!🔗 Affiliate links included. I only recommend products I personally use and love.show your business is active, small business marketing 2025, family photographer email marketing, update website footer, keep social media current, small business visibility tips, showing your business is open, how to update your website footer, stay consistent on Instagram, email list for photographers, marketing systems for creatives, family photography business growth, systems and workflow magic podcast, dolly delong education, simple marketing tips for small business, how to show you’re still in business
  • 206. How to Automate Your Family Photography Workflow Using Dubsado, Zapier & Trello

    23:45||Ep. 206
    Ever wish your client workflow could run a little more smoothly — without you spending hours managing inquiries? In this behind-the-scenes episode, I’m sharing the exact automation that saves me hours every week as a Nashville family photographer.You’ll get a step-by-step look at how I connect Dubsado, Zapier, and Trello to automatically organize new client leads — so nothing falls through the cracks and every client gets the same consistent experience.Whether you’re a visual learner who loves Trello or a systems-curious creative ready to automate more of your business, this quick tutorial will walk you through the full process (and yes — I’m holding your hand the whole way through!) Want the FULL blog post of this podcast? Click HEREResources & Links Mentioned In This Episode▸ Watch the YouTube video version of this Podcast (so you can get a full visual of how I break everything down): https://youtu.be/iRSX8mf8HCA▸ Dubsado (30% off affiliate link):http://dubsado.com/?c=dollydelongeducation▸ Showit (affiliate link):https://showit.com/r/40ggld0m▸ The Contact Form That Wows Training (Free!):https://systemsandworkflowmagic.com/create-a-contact-page-that-wows▸ The Ultimate Family Photographer’s Workflow: https://dollydelong.thrivecart.com/family-photography-workflow-blueprint/Connect with Dolly DeLong Education💻 Website📱Instagram🎥 YouTubeThanks for joining me on The Systems & Workflow Magic Podcast! If you enjoyed this episode:✅ Sign up for weekly reminders + free resources here → Business Tools🥳 Share a screenshot of this episode on your IG story and tag me @dollydelongeducation so I can cheer you on!🔗 Affiliate links included. I only recommend products I personally use and love.family photographer workflow automation, Dubsado tutorial for photographers, Zapier setup for creatives, Trello workflow for photographers, client experience automation, photography systems education, how to automate client inquiries, Dubsado Zapier Trello integration, family photography business systems, creative business backend workflows, automation with human touch, Dubsado tips for photographers, Trello templates for photographers, workflow automation tutorial, family photography business consistency