The Systems and Workflow Magic Podcast

I sat down with Santa Scott himself for this one, and yes, I mean a real, professional Santa Claus with 51 years of experience. If you're a family photographer thinking about adding Santa minis to your holiday lineup this year (or making them run smoother than last year), this episode is packed with behind-the-scenes insight you won't find in a Facebook group thread.Santa Scott has been portraying Santa Claus for over five decades, starting at age 16 when he suited up for a little girl whose kindergarten teacher told her Santa wasn't real. He now works with multiple family photographers across Middle Tennessee and brings professional training, intentional presence, and a whole lot of Christmas magic to every session.What you'll hear in this episodeThe origin story behind Santa Scott's 51-year careerHow to find a trusted, reliable Santa in your area, and yes, Facebook groups CAN be helpfulGreen flags and red flags to watch for when hiring a Santa for your sessionsWhy Santa believes he works for three people, and how that mindset changes everythingThe exact time slot sweet spot for Santa sessions (hint: 5-minute slots are rough)The biggest mistakes family photographers make when running holiday sessionsSanta's go-to strategy for warming up a nervous, crying child (it involves toys on the floor)How to price your Santa minis so you cover real costs and still stay profitableThree action steps to take right now if you want Santa minis on your fall calendarResources & Links Mentioned In This Episode▸ Read the full blog post that goes with this episode (that way, you get all the links mentioned): https://systemsandworkflowmagic.com/santa-mini-sessions-for-photographers/▸ The Santa Mini Session Marketing Playbook (no code necessary): https://systemsandworkflowmagic.com/santa-mini-session-marketing-playbook (no coupon code needed)▸ The Family Photographer's Marketing Society: https://systemsandworkflowmagic.com/the-family-photographers-marketing-society▸ Grab the FREE Family Photographers Marketing Trends Report: https://systemsandworkflowmagic.com/family-photography-marketing-trends▸ Apply HERE to work with me to be your 1:1 marketer for your family photography business!Connect with Santa Scott:📱 Instagram: @santa_scott_tn 💻 Website: https://tn-santascott.com/ 📧 Email: Santa_Scott@comcast.netConnect with Me (Dolly DeLong Education)💻 Website 📱Instagram 🎥 YouTubeThanks for joining me on The Systems & Workflow Magic Podcast! If you enjoyed this episode:✅ Sign up for weekly reminders + free resources here → Business Tools🥳 Share a screenshot of this episode on your IG story and tag me @dollydelongeducation so I can cheer you on!🔗 Affiliate links included. I only recommend products I personally use and love.Santa mini sessions for family photographers, how to hire a Santa for mini sessions, Santa mini session planning, Christmas mini session tips for family photographers, how to find a professional Santa, Santa mini session pricing, holiday mini sessions for photographers, Santa session workflow, Christmas mini session marketing, family photographer holiday sessions, how to run Santa minis, Santa mini session systems, booking Santa for photography sessions, family photography Christmas minis, professional Santa for photographers, holiday session planning for photographers, Santa mini session mistakes to avoid

You know SEO matters for your photography business. You have heard it a hundred times. But every time you sit down to actually do it, you freeze up, second-guess yourself, and end up scrolling Instagram instead. Sound familiar?In this episode, I'm sitting down with SEO strategist Brittany Herzberg to break down how to build an SEO system you can actually maintain as a solo family photographer. Brittany is the creator of the SEO and Grow method and the host of the Basic B podcast. She went from being a massage therapist who could barely make rent to accidentally discovering that SEO was the reason clients were finding her online. Now she teaches established entrepreneurs how to stop chasing clients on social media and start getting found on Google. She also serves as the SEO strategist inside The Family Photographer's Marketing Society, where she teaches foundational SEO skills to our members every single month.What you'll hear in this episodeWhy family photographers get stuck between knowing SEO matters and actually doing itA realistic monthly SEO routine that takes one to six hours (not one to six hours per week)How to plan a quarter of blog content using just two types of postsThe one URL mistake that is costing you keyword space on Google (and how to fix it)Why renaming your image files before uploading is one of the fastest SEO winsHow to turn a basic gallery blog post into an actual SEO assetWhat AI search (GEO, AEO) actually means for family photographers (spoiler: your starting point has not changed)The 15-minute exercise to do before you ever touch keyword researchHow SEO maintenance mode works without draining your energyResources & Links Mentioned In This Episode▸ Read the full blog post that goes with this episode (that way, you get all the links mentioned): https://systemsandworkflowmagic.com/how-to-build-seo-system-family-photographer/▸ Get the Blogging & Visibility System For Family Photographers (only $37): https://dollydelong.thrivecart.com/organic-marketing-blogging-system-yt/▸ The Family Photographer's Marketing Society: https://systemsandworkflowmagic.com/the-family-photographers-marketing-society▸ Grab the FREE Family Photographers Marketing Trends Report: https://systemsandworkflowmagic.com/family-photography-marketing-trends▸ Check out the SEO Sprint HERE: https://brittanyherzberg.com/5-day-seo-sprint-intensiveConnect with Brittany Herzberg💻 Website📱Instagram⚡️Free SEO Resource🔗The 5 Day Sprint SEO Intensive: https://brittanyherzberg.com/5-day-seo-sprint-intensiveConnect with Me (Dolly DeLong Education)💻 Website📱Instagram🎥 YouTubeThanks for joining me on The Systems & Workflow Magic Podcast! If you enjoyed this episode:✅ Sign up for weekly reminders + free resources here → Business Tools🥳 Share a screenshot of this episode on your IG story and tag me @dollydelongeducation so I can cheer you on!🔗 Affiliate links included. I only recommend products I personally use and love.SEO for family photographers, SEO system for photographers, blogging for photographers SEO, family photographer blog strategy, how to do SEO as a photographer, simple SEO routine for photographers, image SEO for photographers, alt text for photography blogs, URL slug SEO tips, AI search for family photographers, GEO for photographers, keyword research for photographers, SEO maintenance for small business, blog content planning for photographers, photography marketing systems, quarterly blog plan photographers, Google Search Console for photographers, SEO strategist for photographers, photography business marketing tips

You know that moment when a new inquiry hits your inbox, and you freeze? Not because you don't want to respond, but because you can't remember what you said last time, whether you should mention pricing, or where that one email template went? Yeah. That's what happens when your entire business lives in your head.In this episode, I'm walking you through five specific AI prompts you can use today to build out the SOPs your family photography business has been missing. We're talking your client inquiry response, your session prep workflow, your gallery delivery process, your review and referral request system, and your content batching workflow. I give you the exact prompt language, what you should get back from AI, and how to personalize each draft so it sounds like you and not like a robot wrote it.Resources & Links Mentioned In This Episode▸ Read the full blog post that goes with this episode (that way, you get all the links mentioned): https://systemsandworkflowmagic.com/ai-prompts-family-photographers-sops/▸ The Family Photographer's Marketing Society: https://systemsandworkflowmagic.com/the-family-photographers-marketing-society▸ Grab the FREE Family Photographers Marketing Trends Report: https://systemsandworkflowmagic.com/family-photography-marketing-trends▸ Apply HERE to work with me to be your 1:1 marketer for your family photography business!Connect with Me (Dolly DeLong Education)💻 Website📱Instagram🎥 YouTubeThanks for joining me on The Systems & Workflow Magic Podcast! If you enjoyed this episode:✅ Sign up for weekly reminders + free resources here → Business Tools🥳 Share a screenshot of this episode on your IG story and tag me @dollydelongeducation so I can cheer you on!🔗 Affiliate links included. I only recommend products I personally use and love.AI for family photographers, AI prompts for photographers, SOPs for family photography business, standard operating procedures photographers, client inquiry SOP photographer, gallery delivery workflow, content batching for photographers, AI tools for small business, how to write SOPs with AI, photography business systems, backend systems for photographers, marketing workflow family photographers, photography business organization, AI first draft not final voice, documenting photography workflows

A mom finds you on Instagram. She loves your work. She visits your website. And then she closes the tab, finishes making dinner, and two months later books a different photographer in your city. Sound familiar? That is not a portfolio problem. That is a middle-of-the-funnel marketing problem. And in this episode, I am breaking down five strategies you can start using this week to stop losing warm leads and start building the kind of trust that actually turns followers into booked clients. What you'll learn in this episodeWhy your potential clients are staying in the "consideration phase" longer than ever (and what the trust recession means for family photographers)The one marketing asset you own that Instagram can never take away from youHow to create a lead magnet that builds real trust before a family ever reaches outWhy a single blog post will outperform your best reel for yearsThe simple follow-up sequence that keeps warm inquiries from ghosting youHow to build a repeatable marketing cadence that does not burn you outWhich strategy to start with first (spoiler: pick one, not all five)Resources & Links Mentioned In This Episode▸ Read the full blog post that goes with this episode (that way, you get all the links mentioned): https://systemsandworkflowmagic.com/middle-of-funnel-marketing-family-photographers/▸ The Family Photographer's Marketing Society: https://systemsandworkflowmagic.com/the-family-photographers-marketing-society▸ Grab the FREE Family Photographers Marketing Trends Report: https://systemsandworkflowmagic.com/family-photography-marketing-trends▸ Apply HERE to work with me to be your 1:1 marketer for your family photography business!Connect with Me (Dolly DeLong Education)💻 Website📱Instagram🎥 YouTubeThanks for joining me on The Systems & Workflow Magic Podcast! If you enjoyed this episode:✅ Sign up for weekly reminders + free resources here → Business Tools🥳 Share a screenshot of this episode on your IG story and tag me @dollydelongeducation so I can cheer you on!🔗 Affiliate links included. I only recommend products I personally use and love.middle of funnel marketing for photographers, why clients don't book family photographers, trust recession photography, email marketing for family photographers, lead magnet ideas for photographers, SEO blogging for family photographers, how to follow up with photography leads, marketing cadence for photographers, how to book more family photo clients, warm leads photography business, family photographer marketing strategy, consistent marketing for photographers, Dubsado for photographers, Flodesk email marketing photographers, photography client trust building, marketing systems for family photographers, family photographers marketing society, blogging visibility system photographers

If you've been avoiding SEO because it sounds like something only tech people care about, this episode is going to change your mind. I'm breaking down exactly what SEO means for your family photography business, why it has become one of the top inquiry sources for photographers who actually invest in it, and the three things you can do this week to start showing up on Google. This is a solo episode, and I'm talking about this because I keep seeing the same pattern: family photographers with beautiful websites and zero visibility on Google. The families searching for a photographer in your city right now are not scrolling Instagram. They are typing into Google. And they are ready to book. So let's make sure they can find you.What you'll learn in this episodeWhy SEO is now one of the top inquiry sources for family photographers (not Instagram, not referrals)How your Google Business Profile acts as a second website and what to do with it todayThe stats behind why fresh Google reviews outperform stale ones from two years agoWhy blogging is the engine of your SEO strategy and the types of blog topics families are actually searching forThe difference between renting attention on Instagram and owning visibility on GoogleA full step-by-step workflow for writing and publishing one keyword-focused blog post this weekHow the same content that ranks on Google also positions you to be recommended by AI search tools like ChatGPT and PerplexityResources & Links Mentioned In This Episode▸ Read the full blog post that goes with this episode (that way, you get all the links mentioned): https://systemsandworkflowmagic.com/seo-for-photographers/▸ The Family Photographer's Marketing Society: https://systemsandworkflowmagic.com/the-family-photographers-marketing-society ▸ The Blogging and Organic Visibility System for Family Photographers: https://systemsandworkflowmagic.com/blogging-visibility-system-youtube▸ Grab the FREE Family Photographers Marketing Trends Report: https://systemsandworkflowmagic.com/family-photography-marketing-trends ▸ Dubsado (get 30% OFF with my affiliate link): https://systemsandworkflowmagic.com/dubsado-coupon-code ▸ Flodesk (get my affiliate discount here): https://systemsandworkflowmagic.com/flodesk-discount-code Thanks for joining me on The Systems & Workflow Magic Podcast! If you enjoyed this episode:✅ Sign up for weekly reminders + free resources here → Business Tools🥳 Share a screenshot of this episode on your IG story and tag me @dollydelongeducation so I can cheer you on!🔗 Affiliate links included. I only recommend products I personally use and love.seo for family photographers, seo for photographers, google business profile for photographers, blogging for family photographers, seo tips for photographers, how to rank on google as a photographer, marketing for family photographers, family photographer marketing tips, seo keywords for photographers, blogging for photography business, family photography business marketing, how to get found on google as a photographer, google reviews for photographers, local seo for photographers, family photographer visibility, seo blog post workflow for photographers, ai search for photographers, how families find photographers on google

If you have ever opened Instagram, stared at the screen for three minutes, and then closed the app because you had no idea what to post... this episode is your permission slip to stop winging it.In this episode, I am building you an entire week of Instagram content in real time. Five posts. Five days. Hooks, captions, and CTAs mapped to the client journey using my 4C Method (Connection, Clarify, Celebration, Call to Action). You can watch me walk through this step by step on YouTube (linked in the blog post below) or listen right here on the podcast. Either way, you are walking away with a plan.Resources & Links Mentioned In This Episode▸ Read the full blog post that goes with this episode (that way, you get all the links mentioned): https://systemsandworkflowmagic.com/what-to-post-on-instagram-as-a-family-photographer-this-week/▸ The Family Photographer's Marketing Society ($40/month, cancel anytime): https://systemsandworkflowmagic.com/the-family-photographers-marketing-society ▸ The Blogging and Organic Visibility System: https://systemsandworkflowmagic.com/blogging-visibility-system-youtube▸ Free Instagram Post Templates for Family Photographers: https://systemsandworkflowmagic.com/instagram-posts-for-family-photographers ▸ Grab the FREE Family Photographers Marketing Trends Report: https://systemsandworkflowmagic.com/family-photography-marketing-trends ▸ Business Tools I Recommend: https://systemsandworkflowmagic.com/business-toolsThanks for joining me on The Systems & Workflow Magic Podcast! If you enjoyed this episode:✅ Sign up for weekly reminders + free resources here → Business Tools🥳 Share a screenshot of this episode on your IG story and tag me @dollydelongeducation so I can cheer you on!🔗 Affiliate links included. I only recommend products I personally use and love.instagram content plan for family photographers, what to post on instagram as a family photographer, 4C method for photographers, weekly instagram plan for photographers, family photographer instagram strategy, instagram post ideas for photographers, social media marketing for family photographers, content batching for photographers, instagram carousel ideas for photographers, family photography marketing tips, how to book more photography clients, instagram reels for family photographers, client journey instagram content, instagram call to action for photographers, family photographer marketing systems, weekly content plan for photographers, marketing consistency for photographers, instagram SEO for photographers